images/sc1.svg

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<!-- Title: SynopticChart Pages: 1 -->
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<!-- central -->
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<title>central</title>
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<text text-anchor="middle" x="120" y="-331.2" font-family="Times,serif" font-size="16.00">Digital Marketing Strategy</text>
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<!-- audience_research -->
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<title>audience_research</title>
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<text text-anchor="middle" x="467.5" y="-507.9" font-family="Times,serif" font-size="12.00">I. Audience Research</text>
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<!-- central&#45;&gt;audience_research -->
<g id="edge1" class="edge">
<title>central&#45;&gt;audience_research</title>
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<text text-anchor="middle" x="311.5" y="-442.8" font-family="Times,serif" font-size="9.00" fill="#4a4a4a">Starts with</text>
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<!-- content_creation -->
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<title>content_creation</title>
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<text text-anchor="middle" x="467.5" y="-331.9" font-family="Times,serif" font-size="12.00">II. Content Creation</text>
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<g id="edge8" class="edge">
<title>central&#45;&gt;content_creation</title>
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<text text-anchor="middle" x="311.5" y="-337.8" font-family="Times,serif" font-size="9.00" fill="#4a4a4a">Develops</text>
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<!-- distribution_channels -->
<g id="node16" class="node">
<title>distribution_channels</title>
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<text text-anchor="middle" x="467.5" y="-168.9" font-family="Times,serif" font-size="12.00">III. Distribution Channels</text>
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<!-- central&#45;&gt;distribution_channels -->
<g id="edge15" class="edge">
<title>central&#45;&gt;distribution_channels</title>
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<text text-anchor="middle" x="311.5" y="-232.8" font-family="Times,serif" font-size="9.00" fill="#4a4a4a">Distributes through</text>
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<!-- demographics -->
<g id="node3" class="node">
<title>demographics</title>
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<text text-anchor="middle" x="717.5" y="-595.5" font-family="Times,serif" font-size="10.00">1. Demographics Analysis</text>
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<!-- audience_research&#45;&gt;demographics -->
<g id="edge2" class="edge">
<title>audience_research&#45;&gt;demographics</title>
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<text text-anchor="middle" x="597.5" y="-560.6" font-family="Times,serif" font-size="8.00" fill="#4a4a4a">Analyzes</text>
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<!-- behavior_patterns -->
<g id="node6" class="node">
<title>behavior_patterns</title>
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<text text-anchor="middle" x="717.5" y="-508.5" font-family="Times,serif" font-size="10.00">2. Behavior Patterns</text>
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<!-- audience_research&#45;&gt;behavior_patterns -->
<g id="edge5" class="edge">
<title>audience_research&#45;&gt;behavior_patterns</title>
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<text text-anchor="middle" x="597.5" y="-513.6" font-family="Times,serif" font-size="8.00" fill="#4a4a4a">Studies</text>
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<!-- age_groups -->
<g id="node4" class="node">
<title>age_groups</title>
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<text text-anchor="middle" x="955" y="-653.8" font-family="Times,serif" font-size="9.00">1.1. Age Groups</text>
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<g id="edge3" class="edge">
<title>demographics&#45;&gt;age_groups</title>
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<text text-anchor="middle" x="839.5" y="-658.4" font-family="Times,serif" font-size="7.00" fill="#4a4a4a">targeting</text>
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<!-- geographic -->
<g id="node5" class="node">
<title>geographic</title>
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<text text-anchor="middle" x="955" y="-595.8" font-family="Times,serif" font-size="9.00">1.2. Geographic Location</text>
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<!-- demographics&#45;&gt;geographic -->
<g id="edge4" class="edge">
<title>demographics&#45;&gt;geographic</title>
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<text text-anchor="middle" x="839.5" y="-600.4" font-family="Times,serif" font-size="7.00" fill="#4a4a4a">mapping</text>
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<!-- online_habits -->
<g id="node7" class="node">
<title>online_habits</title>
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<text text-anchor="middle" x="955" y="-537.8" font-family="Times,serif" font-size="9.00">2.1. Online Habits</text>
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<!-- behavior_patterns&#45;&gt;online_habits -->
<g id="edge6" class="edge">
<title>behavior_patterns&#45;&gt;online_habits</title>
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<text text-anchor="middle" x="839.5" y="-542.4" font-family="Times,serif" font-size="7.00" fill="#4a4a4a">tracking</text>
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<!-- purchase_journey -->
<g id="node8" class="node">
<title>purchase_journey</title>
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<text text-anchor="middle" x="955" y="-479.8" font-family="Times,serif" font-size="9.00">2.2. Purchase Journey</text>
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<!-- behavior_patterns&#45;&gt;purchase_journey -->
<g id="edge7" class="edge">
<title>behavior_patterns&#45;&gt;purchase_journey</title>
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<text text-anchor="middle" x="839.5" y="-484.4" font-family="Times,serif" font-size="7.00" fill="#4a4a4a">following</text>
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<!-- content_types -->
<g id="node10" class="node">
<title>content_types</title>
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<text text-anchor="middle" x="717.5" y="-363.5" font-family="Times,serif" font-size="10.00">1. Content Formats</text>
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<!-- content_creation&#45;&gt;content_types -->
<g id="edge9" class="edge">
<title>content_creation&#45;&gt;content_types</title>
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<text text-anchor="middle" x="597.5" y="-357.6" font-family="Times,serif" font-size="8.00" fill="#4a4a4a">Produces</text>
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<!-- brand_messaging -->
<g id="node13" class="node">
<title>brand_messaging</title>
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<text text-anchor="middle" x="717.5" y="-305.5" font-family="Times,serif" font-size="10.00">2. Brand Messaging</text>
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<!-- content_creation&#45;&gt;brand_messaging -->
<g id="edge12" class="edge">
<title>content_creation&#45;&gt;brand_messaging</title>
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<text text-anchor="middle" x="597.5" y="-316.6" font-family="Times,serif" font-size="8.00" fill="#4a4a4a">Crafts</text>
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<!-- video_content -->
<g id="node11" class="node">
<title>video_content</title>
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<text text-anchor="middle" x="955" y="-421.8" font-family="Times,serif" font-size="9.00">1.1. Video Content</text>
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<!-- content_types&#45;&gt;video_content -->
<g id="edge10" class="edge">
<title>content_types&#45;&gt;video_content</title>
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<text text-anchor="middle" x="839.5" y="-426.4" font-family="Times,serif" font-size="7.00" fill="#4a4a4a">creating</text>
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<!-- blog_posts -->
<g id="node12" class="node">
<title>blog_posts</title>
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<text text-anchor="middle" x="955" y="-363.8" font-family="Times,serif" font-size="9.00">1.2. Blog Articles</text>
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<!-- content_types&#45;&gt;blog_posts -->
<g id="edge11" class="edge">
<title>content_types&#45;&gt;blog_posts</title>
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<!-- value_proposition -->
<g id="node14" class="node">
<title>value_proposition</title>
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<text text-anchor="middle" x="955" y="-305.8" font-family="Times,serif" font-size="9.00">2.1. Value Proposition</text>
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<!-- brand_messaging&#45;&gt;value_proposition -->
<g id="edge13" class="edge">
<title>brand_messaging&#45;&gt;value_proposition</title>
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<text text-anchor="middle" x="839.5" y="-310.4" font-family="Times,serif" font-size="7.00" fill="#4a4a4a">defining</text>
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<!-- tone_voice -->
<g id="node15" class="node">
<title>tone_voice</title>
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<text text-anchor="middle" x="955" y="-247.8" font-family="Times,serif" font-size="9.00">2.2. Tone &amp; Voice</text>
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<!-- brand_messaging&#45;&gt;tone_voice -->
<g id="edge14" class="edge">
<title>brand_messaging&#45;&gt;tone_voice</title>
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<text text-anchor="middle" x="839.5" y="-252.4" font-family="Times,serif" font-size="7.00" fill="#4a4a4a">establishing</text>
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<!-- social_media -->
<g id="node17" class="node">
<title>social_media</title>
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<text text-anchor="middle" x="717.5" y="-169.5" font-family="Times,serif" font-size="10.00">1. Social Platforms</text>
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<!-- distribution_channels&#45;&gt;social_media -->
<g id="edge16" class="edge">
<title>distribution_channels&#45;&gt;social_media</title>
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<text text-anchor="middle" x="597.5" y="-174.6" font-family="Times,serif" font-size="8.00" fill="#4a4a4a">Leverages</text>
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<!-- paid_advertising -->
<g id="node20" class="node">
<title>paid_advertising</title>
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<text text-anchor="middle" x="717.5" y="-73.5" font-family="Times,serif" font-size="10.00">2. Paid Campaigns</text>
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<!-- distribution_channels&#45;&gt;paid_advertising -->
<g id="edge19" class="edge">
<title>distribution_channels&#45;&gt;paid_advertising</title>
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<text text-anchor="middle" x="597.5" y="-98.6" font-family="Times,serif" font-size="8.00" fill="#4a4a4a">Runs</text>
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<!-- instagram -->
<g id="node18" class="node">
<title>instagram</title>
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<text text-anchor="middle" x="955" y="-189.8" font-family="Times,serif" font-size="9.00">1.1. Instagram Marketing</text>
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<!-- social_media&#45;&gt;instagram -->
<g id="edge17" class="edge">
<title>social_media&#45;&gt;instagram</title>
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<text text-anchor="middle" x="839.5" y="-194.4" font-family="Times,serif" font-size="7.00" fill="#4a4a4a">utilizing</text>
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<!-- linkedin -->
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<title>linkedin</title>
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<text text-anchor="middle" x="955" y="-131.8" font-family="Times,serif" font-size="9.00">1.2. LinkedIn Outreach</text>
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<!-- social_media&#45;&gt;linkedin -->
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<title>social_media&#45;&gt;linkedin</title>
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<!-- google_ads -->
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<title>google_ads</title>
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<text text-anchor="middle" x="955" y="-73.8" font-family="Times,serif" font-size="9.00">2.1. Google Ads</text>
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<title>paid_advertising&#45;&gt;google_ads</title>
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<!-- facebook_ads -->
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<title>facebook_ads</title>
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<text text-anchor="middle" x="955" y="-15.8" font-family="Times,serif" font-size="9.00">2.2. Meta Advertising</text>
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<!-- paid_advertising&#45;&gt;facebook_ads -->
<g id="edge21" class="edge">
<title>paid_advertising&#45;&gt;facebook_ads</title>
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