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Create data_processing/analytics_data_processing.py
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data_processing/analytics_data_processing.py
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1 |
+
#analytics_data_processing.py
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2 |
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import pandas as pd
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3 |
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from datetime import datetime, timedelta, time
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import logging
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5 |
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import numpy as np
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# Configure logging for this module
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8 |
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logging.basicConfig(level=logging.INFO, format='%(asctime)s - %(levelname)s - %(module)s - %(message)s')
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def filter_dataframe_by_date(df, date_column, start_date, end_date):
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"""Filters a DataFrame by a date column within a given date range."""
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if df is None or df.empty or not date_column:
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logging.warning(f"Filter by date: DataFrame is None, empty, or no date_column provided. DF: {df is not None}, empty: {df.empty if df is not None else 'N/A'}, date_column: {date_column}")
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return pd.DataFrame()
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if date_column not in df.columns:
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logging.warning(f"Filter by date: Date column '{date_column}' not found in DataFrame columns: {df.columns.tolist()}.")
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return pd.DataFrame()
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+
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df_copy = df.copy() # Work on a copy to avoid SettingWithCopyWarning
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try:
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# Ensure the date column is pandas datetime objects
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if not pd.api.types.is_datetime64_any_dtype(df_copy[date_column]):
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df_copy[date_column] = pd.to_datetime(df_copy[date_column], errors='coerce')
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# Drop rows where date conversion might have failed (NaT) or was originally NaT
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df_copy.dropna(subset=[date_column], inplace=True)
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if df_copy.empty:
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logging.info(f"Filter by date: DataFrame empty after to_datetime and dropna for column '{date_column}'.")
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return pd.DataFrame()
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# Normalize to midnight. This preserves timezone information if present.
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df_copy[date_column] = df_copy[date_column].dt.normalize()
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+
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# If the column is timezone-aware, convert its values to naive UTC equivalent.
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# This allows comparison with naive filter dates.
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if hasattr(df_copy[date_column].dt, 'tz') and df_copy[date_column].dt.tz is not None:
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logging.info(f"Column '{date_column}' is timezone-aware ({df_copy[date_column].dt.tz}). Converting to naive (from UTC) for comparison.")
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df_copy[date_column] = df_copy[date_column].dt.tz_convert('UTC').dt.tz_localize(None)
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39 |
+
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40 |
+
except Exception as e:
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logging.error(f"Error processing date column '{date_column}': {e}", exc_info=True)
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return pd.DataFrame()
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+
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44 |
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# Convert start_date and end_date (which are naive Python datetime or naive Pandas Timestamp)
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45 |
+
# to naive pandas Timestamps and normalize them.
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46 |
+
start_dt_obj = pd.to_datetime(start_date, errors='coerce').normalize() if start_date else None
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end_dt_obj = pd.to_datetime(end_date, errors='coerce').normalize() if end_date else None
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48 |
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# Perform the filtering
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50 |
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# df_filtered is already df_copy which has NaNs dropped and dates processed
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51 |
+
if start_dt_obj and end_dt_obj:
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df_filtered_final = df_copy[(df_copy[date_column] >= start_dt_obj) & (df_copy[date_column] <= end_dt_obj)]
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53 |
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elif start_dt_obj:
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54 |
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df_filtered_final = df_copy[df_copy[date_column] >= start_dt_obj]
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55 |
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elif end_dt_obj:
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df_filtered_final = df_copy[df_copy[date_column] <= end_dt_obj]
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else:
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58 |
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df_filtered_final = df_copy # No date filtering if neither start_date nor end_date is provided
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59 |
+
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60 |
+
if df_filtered_final.empty:
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61 |
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logging.info(f"Filter by date: DataFrame became empty after applying date range to column '{date_column}'.")
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62 |
+
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63 |
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return df_filtered_final
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64 |
+
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65 |
+
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66 |
+
def prepare_filtered_analytics_data(token_state_value, date_filter_option, custom_start_date, custom_end_date):
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67 |
+
"""
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68 |
+
Retrieves data from token_state, determines date range, filters posts, mentions, and follower time-series data.
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69 |
+
Merges posts with post stats.
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70 |
+
Returns:
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71 |
+
- filtered_merged_posts_df: Posts merged with stats, filtered by date.
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72 |
+
- filtered_mentions_df: Mentions filtered by date.
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73 |
+
- date_filtered_follower_stats_df: Follower stats filtered by date (for time-series plots).
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74 |
+
- raw_follower_stats_df: Unfiltered follower stats (for demographic plots).
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75 |
+
- start_dt_filter: Determined start date for filtering.
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76 |
+
- end_dt_filter: Determined end date for filtering.
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77 |
+
"""
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+
logging.info(f"Preparing filtered analytics data. Filter: {date_filter_option}, Custom Start: {custom_start_date}, Custom End: {custom_end_date}")
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+
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80 |
+
posts_df = token_state_value.get("bubble_posts_df", pd.DataFrame()).copy()
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81 |
+
mentions_df = token_state_value.get("bubble_mentions_df", pd.DataFrame()).copy()
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82 |
+
follower_stats_df = token_state_value.get("bubble_follower_stats_df", pd.DataFrame()).copy()
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83 |
+
post_stats_df = token_state_value.get("bubble_post_stats_df", pd.DataFrame()).copy() # Fetch post_stats_df
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84 |
+
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85 |
+
date_column_posts = token_state_value.get("config_date_col_posts", "published_at")
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86 |
+
date_column_mentions = token_state_value.get("config_date_col_mentions", "date")
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87 |
+
# Assuming follower_stats_df has a 'date' column for time-series data
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88 |
+
date_column_followers = token_state_value.get("config_date_col_followers", "date")
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89 |
+
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90 |
+
# Determine date range for filtering
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91 |
+
current_datetime_obj = datetime.now()
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92 |
+
current_time_normalized = current_datetime_obj.replace(hour=0, minute=0, second=0, microsecond=0)
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93 |
+
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94 |
+
end_dt_filter = current_time_normalized
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95 |
+
start_dt_filter = None
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96 |
+
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97 |
+
if date_filter_option == "Last 7 Days":
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98 |
+
start_dt_filter = current_time_normalized - timedelta(days=6)
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99 |
+
elif date_filter_option == "Last 30 Days":
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100 |
+
start_dt_filter = current_time_normalized - timedelta(days=29)
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101 |
+
elif date_filter_option == "Custom Range":
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102 |
+
start_dt_filter_temp = pd.to_datetime(custom_start_date, errors='coerce')
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103 |
+
start_dt_filter = start_dt_filter_temp.replace(hour=0, minute=0, second=0, microsecond=0) if pd.notna(start_dt_filter_temp) else None
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104 |
+
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105 |
+
end_dt_filter_temp = pd.to_datetime(custom_end_date, errors='coerce')
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106 |
+
end_dt_filter = end_dt_filter_temp.replace(hour=0, minute=0, second=0, microsecond=0) if pd.notna(end_dt_filter_temp) else current_time_normalized
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107 |
+
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108 |
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logging.info(f"Date range for filtering: Start: {start_dt_filter}, End: {end_dt_filter}")
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109 |
+
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110 |
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# Merge posts_df and post_stats_df
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111 |
+
merged_posts_df = pd.DataFrame()
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112 |
+
if not posts_df.empty and not post_stats_df.empty:
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113 |
+
# Assuming posts_df has 'id' and post_stats_df has 'post_id' for merging
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114 |
+
if 'id' in posts_df.columns and 'post_id' in post_stats_df.columns:
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115 |
+
merged_posts_df = pd.merge(posts_df, post_stats_df, left_on='id', right_on='post_id', how='left')
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116 |
+
logging.info(f"Merged posts_df ({len(posts_df)} rows) and post_stats_df ({len(post_stats_df)} rows) into merged_posts_df ({len(merged_posts_df)} rows).")
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117 |
+
else:
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118 |
+
logging.warning("Cannot merge posts_df and post_stats_df due to missing 'id' or 'post_id' columns.")
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119 |
+
# Fallback to using posts_df if merge fails but provide an empty df for stats-dependent plots
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120 |
+
merged_posts_df = posts_df # Or handle as an error / empty DF for those plots
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121 |
+
elif not posts_df.empty:
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122 |
+
logging.warning("post_stats_df is empty. Proceeding with posts_df only for plots that don't require stats.")
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123 |
+
merged_posts_df = posts_df # Create necessary columns with NaN if they are expected by plots
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124 |
+
# For columns expected from post_stats_df, add them with NaNs if not present
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125 |
+
expected_stat_cols = ['engagement', 'impressionCount', 'clickCount', 'likeCount', 'commentCount', 'shareCount']
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126 |
+
for col in expected_stat_cols:
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127 |
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if col not in merged_posts_df.columns:
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128 |
+
merged_posts_df[col] = pd.NA
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129 |
+
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130 |
+
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131 |
+
# Filter DataFrames by date
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132 |
+
filtered_merged_posts_data = pd.DataFrame()
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133 |
+
if not merged_posts_df.empty and date_column_posts in merged_posts_df.columns:
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134 |
+
filtered_merged_posts_data = filter_dataframe_by_date(merged_posts_df, date_column_posts, start_dt_filter, end_dt_filter)
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135 |
+
elif not merged_posts_df.empty:
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136 |
+
logging.warning(f"Date column '{date_column_posts}' not found in merged_posts_df. Returning unfiltered merged posts data.")
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137 |
+
filtered_merged_posts_data = merged_posts_df # Or apply other logic
|
138 |
+
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139 |
+
filtered_mentions_data = pd.DataFrame()
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140 |
+
if not mentions_df.empty and date_column_mentions in mentions_df.columns:
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141 |
+
filtered_mentions_data = filter_dataframe_by_date(mentions_df, date_column_mentions, start_dt_filter, end_dt_filter)
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142 |
+
elif not mentions_df.empty:
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143 |
+
logging.warning(f"Date column '{date_column_mentions}' not found in mentions_df. Returning unfiltered mentions data.")
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144 |
+
filtered_mentions_data = mentions_df
|
145 |
+
|
146 |
+
date_filtered_follower_stats_df = pd.DataFrame()
|
147 |
+
raw_follower_stats_df = follower_stats_df.copy() # For demographic plots, use raw (or latest snapshot logic)
|
148 |
+
|
149 |
+
if not follower_stats_df.empty and date_column_followers in follower_stats_df.columns:
|
150 |
+
date_filtered_follower_stats_df = filter_dataframe_by_date(follower_stats_df, date_column_followers, start_dt_filter, end_dt_filter)
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151 |
+
elif not follower_stats_df.empty:
|
152 |
+
logging.warning(f"Date column '{date_column_followers}' not found in follower_stats_df. Time-series follower plots might be empty or use unfiltered data.")
|
153 |
+
# Decide if date_filtered_follower_stats_df should be raw_follower_stats_df or empty
|
154 |
+
date_filtered_follower_stats_df = follower_stats_df # Or pd.DataFrame() if strict filtering is required
|
155 |
+
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156 |
+
logging.info(f"Processed - Filtered Merged Posts: {len(filtered_merged_posts_data)} rows, Filtered Mentions: {len(filtered_mentions_data)} rows, Date-Filtered Follower Stats: {len(date_filtered_follower_stats_df)} rows.")
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157 |
+
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158 |
+
return filtered_merged_posts_data, filtered_mentions_data, date_filtered_follower_stats_df, raw_follower_stats_df, start_dt_filter, end_dt_filter
|
159 |
+
|
160 |
+
# --- Helper function to generate textual data summaries for chatbot ---
|
161 |
+
def generate_chatbot_data_summaries(
|
162 |
+
plot_configs_list,
|
163 |
+
filtered_merged_posts_df,
|
164 |
+
filtered_mentions_df,
|
165 |
+
date_filtered_follower_stats_df, # Expected to contain 'follower_gains_monthly'
|
166 |
+
raw_follower_stats_df, # Expected to contain other demographics like 'follower_geo', 'follower_industry'
|
167 |
+
token_state_value
|
168 |
+
):
|
169 |
+
"""
|
170 |
+
Generates textual summaries for each plot ID to be used by the chatbot,
|
171 |
+
based on the corrected understanding of DataFrame structures and follower count columns.
|
172 |
+
"""
|
173 |
+
data_summaries = {}
|
174 |
+
|
175 |
+
# --- Date and Config Columns from token_state ---
|
176 |
+
# For Posts
|
177 |
+
date_col_posts = token_state_value.get("config_date_col_posts", "published_at")
|
178 |
+
media_type_col_name = token_state_value.get("config_media_type_col", "media_type")
|
179 |
+
eb_labels_col_name = token_state_value.get("config_eb_labels_col", "li_eb_label")
|
180 |
+
# For Mentions
|
181 |
+
date_col_mentions = token_state_value.get("config_date_col_mentions", "date")
|
182 |
+
mentions_sentiment_col = "sentiment_label" # As per user's mention df structure
|
183 |
+
|
184 |
+
# For Follower Stats - Actual column names provided by user
|
185 |
+
follower_count_organic_col = "follower_count_organic"
|
186 |
+
follower_count_paid_col = "follower_count_paid"
|
187 |
+
|
188 |
+
# For Follower Stats (Demographics from raw_follower_stats_df)
|
189 |
+
follower_demographics_type_col = "follower_count_type" # Column indicating 'follower_geo', 'follower_industry'
|
190 |
+
follower_demographics_category_col = "category_name" # Column indicating 'USA', 'Technology'
|
191 |
+
|
192 |
+
# For Follower Gains/Growth (from date_filtered_follower_stats_df)
|
193 |
+
follower_gains_type_col = "follower_count_type" # Should be 'follower_gains_monthly'
|
194 |
+
follower_gains_date_col = "category_name" # This is 'YYYY-MM-DD'
|
195 |
+
|
196 |
+
# --- Helper: Safely convert to datetime ---
|
197 |
+
def safe_to_datetime(series, errors='coerce'):
|
198 |
+
return pd.to_datetime(series, errors=errors)
|
199 |
+
|
200 |
+
# --- Prepare DataFrames (copy and convert dates) ---
|
201 |
+
if filtered_merged_posts_df is not None and not filtered_merged_posts_df.empty:
|
202 |
+
posts_df = filtered_merged_posts_df.copy()
|
203 |
+
if date_col_posts in posts_df.columns:
|
204 |
+
posts_df[date_col_posts] = safe_to_datetime(posts_df[date_col_posts])
|
205 |
+
else:
|
206 |
+
logging.warning(f"Date column '{date_col_posts}' not found in posts_df for chatbot summary.")
|
207 |
+
else:
|
208 |
+
posts_df = pd.DataFrame()
|
209 |
+
|
210 |
+
if filtered_mentions_df is not None and not filtered_mentions_df.empty:
|
211 |
+
mentions_df = filtered_mentions_df.copy()
|
212 |
+
if date_col_mentions in mentions_df.columns:
|
213 |
+
mentions_df[date_col_mentions] = safe_to_datetime(mentions_df[date_col_mentions])
|
214 |
+
else:
|
215 |
+
logging.warning(f"Date column '{date_col_mentions}' not found in mentions_df for chatbot summary.")
|
216 |
+
else:
|
217 |
+
mentions_df = pd.DataFrame()
|
218 |
+
|
219 |
+
# For date_filtered_follower_stats_df (monthly gains)
|
220 |
+
if date_filtered_follower_stats_df is not None and not date_filtered_follower_stats_df.empty:
|
221 |
+
follower_monthly_df = date_filtered_follower_stats_df.copy()
|
222 |
+
if follower_gains_type_col in follower_monthly_df.columns:
|
223 |
+
follower_monthly_df = follower_monthly_df[follower_monthly_df[follower_gains_type_col] == 'follower_gains_monthly'].copy()
|
224 |
+
|
225 |
+
if follower_gains_date_col in follower_monthly_df.columns:
|
226 |
+
follower_monthly_df['datetime_obj'] = safe_to_datetime(follower_monthly_df[follower_gains_date_col])
|
227 |
+
follower_monthly_df = follower_monthly_df.dropna(subset=['datetime_obj'])
|
228 |
+
|
229 |
+
# Calculate total gains
|
230 |
+
if follower_count_organic_col in follower_monthly_df.columns and follower_count_paid_col in follower_monthly_df.columns:
|
231 |
+
follower_monthly_df[follower_count_organic_col] = pd.to_numeric(follower_monthly_df[follower_count_organic_col], errors='coerce').fillna(0)
|
232 |
+
follower_monthly_df[follower_count_paid_col] = pd.to_numeric(follower_monthly_df[follower_count_paid_col], errors='coerce').fillna(0)
|
233 |
+
follower_monthly_df['total_monthly_gains'] = follower_monthly_df[follower_count_organic_col] + follower_monthly_df[follower_count_paid_col]
|
234 |
+
elif follower_count_organic_col in follower_monthly_df.columns: # Only organic exists
|
235 |
+
follower_monthly_df[follower_count_organic_col] = pd.to_numeric(follower_monthly_df[follower_count_organic_col], errors='coerce').fillna(0)
|
236 |
+
follower_monthly_df['total_monthly_gains'] = follower_monthly_df[follower_count_organic_col]
|
237 |
+
elif follower_count_paid_col in follower_monthly_df.columns: # Only paid exists
|
238 |
+
follower_monthly_df[follower_count_paid_col] = pd.to_numeric(follower_monthly_df[follower_count_paid_col], errors='coerce').fillna(0)
|
239 |
+
follower_monthly_df['total_monthly_gains'] = follower_monthly_df[follower_count_paid_col]
|
240 |
+
else:
|
241 |
+
logging.warning(f"Neither '{follower_count_organic_col}' nor '{follower_count_paid_col}' found in follower_monthly_df for total gains calculation.")
|
242 |
+
follower_monthly_df['total_monthly_gains'] = 0 # Avoid KeyError later
|
243 |
+
else:
|
244 |
+
logging.warning(f"Date column '{follower_gains_date_col}' (from category_name) not found in follower_monthly_df for chatbot summary.")
|
245 |
+
if 'datetime_obj' not in follower_monthly_df.columns:
|
246 |
+
follower_monthly_df['datetime_obj'] = pd.NaT
|
247 |
+
if 'total_monthly_gains' not in follower_monthly_df.columns:
|
248 |
+
follower_monthly_df['total_monthly_gains'] = 0
|
249 |
+
else:
|
250 |
+
follower_monthly_df = pd.DataFrame(columns=[follower_gains_date_col, 'total_monthly_gains', 'datetime_obj'])
|
251 |
+
|
252 |
+
|
253 |
+
if raw_follower_stats_df is not None and not raw_follower_stats_df.empty:
|
254 |
+
follower_demographics_df = raw_follower_stats_df.copy()
|
255 |
+
# Calculate total followers for demographics
|
256 |
+
if follower_count_organic_col in follower_demographics_df.columns and follower_count_paid_col in follower_demographics_df.columns:
|
257 |
+
follower_demographics_df[follower_count_organic_col] = pd.to_numeric(follower_demographics_df[follower_count_organic_col], errors='coerce').fillna(0)
|
258 |
+
follower_demographics_df[follower_count_paid_col] = pd.to_numeric(follower_demographics_df[follower_count_paid_col], errors='coerce').fillna(0)
|
259 |
+
follower_demographics_df['total_follower_count'] = follower_demographics_df[follower_count_organic_col] + follower_demographics_df[follower_count_paid_col]
|
260 |
+
elif follower_count_organic_col in follower_demographics_df.columns:
|
261 |
+
follower_demographics_df[follower_count_organic_col] = pd.to_numeric(follower_demographics_df[follower_count_organic_col], errors='coerce').fillna(0)
|
262 |
+
follower_demographics_df['total_follower_count'] = follower_demographics_df[follower_count_organic_col]
|
263 |
+
elif follower_count_paid_col in follower_demographics_df.columns:
|
264 |
+
follower_demographics_df[follower_count_paid_col] = pd.to_numeric(follower_demographics_df[follower_count_paid_col], errors='coerce').fillna(0)
|
265 |
+
follower_demographics_df['total_follower_count'] = follower_demographics_df[follower_count_paid_col]
|
266 |
+
else:
|
267 |
+
logging.warning(f"Neither '{follower_count_organic_col}' nor '{follower_count_paid_col}' found in follower_demographics_df for total count calculation.")
|
268 |
+
if 'total_follower_count' not in follower_demographics_df.columns:
|
269 |
+
follower_demographics_df['total_follower_count'] = 0
|
270 |
+
else:
|
271 |
+
follower_demographics_df = pd.DataFrame()
|
272 |
+
|
273 |
+
|
274 |
+
for plot_cfg in plot_configs_list:
|
275 |
+
plot_id = plot_cfg["id"]
|
276 |
+
plot_label = plot_cfg["label"]
|
277 |
+
summary_text = f"No specific data summary available for '{plot_label}' for the selected period."
|
278 |
+
|
279 |
+
try:
|
280 |
+
# --- FOLLOWER STATS ---
|
281 |
+
if plot_id == "followers_count": # Uses follower_monthly_df
|
282 |
+
if not follower_monthly_df.empty and 'total_monthly_gains' in follower_monthly_df.columns and 'datetime_obj' in follower_monthly_df.columns and not follower_monthly_df['datetime_obj'].isnull().all():
|
283 |
+
df_summary = follower_monthly_df[['datetime_obj', 'total_monthly_gains']].copy()
|
284 |
+
df_summary['datetime_obj'] = df_summary['datetime_obj'].dt.strftime('%Y-%m-%d')
|
285 |
+
df_summary.rename(columns={'datetime_obj': 'Date', 'total_monthly_gains': 'Total Monthly Gains'}, inplace=True)
|
286 |
+
summary_text = f"Follower Count (Total Monthly Gains):\n{df_summary.sort_values(by='Date').tail(5).to_string(index=False)}"
|
287 |
+
else:
|
288 |
+
summary_text = f"Follower count data (total monthly gains) is unavailable or incomplete for '{plot_label}'."
|
289 |
+
|
290 |
+
elif plot_id == "followers_growth_rate": # Uses follower_monthly_df
|
291 |
+
if not follower_monthly_df.empty and 'total_monthly_gains' in follower_monthly_df.columns and 'datetime_obj' in follower_monthly_df.columns and not follower_monthly_df['datetime_obj'].isnull().all():
|
292 |
+
df_calc = follower_monthly_df.sort_values(by='datetime_obj').copy()
|
293 |
+
# Growth rate is calculated on the total monthly gains (which are changes, not cumulative counts)
|
294 |
+
# To calculate growth rate of followers, we'd need cumulative follower count.
|
295 |
+
# The plot logic also uses pct_change on the gains themselves.
|
296 |
+
# If 'total_monthly_gains' represents the *change* in followers, then pct_change on this is rate of change of gains.
|
297 |
+
# If it represents the *cumulative* followers at that point, then pct_change is follower growth rate.
|
298 |
+
# Assuming 'total_monthly_gains' is the *change* for the month, like the plot logic.
|
299 |
+
df_calc['total_monthly_gains'] = pd.to_numeric(df_calc['total_monthly_gains'], errors='coerce')
|
300 |
+
if len(df_calc) >= 2:
|
301 |
+
# Calculate cumulative sum to get follower count if 'total_monthly_gains' are indeed just gains
|
302 |
+
# If your 'total_monthly_gains' already IS the total follower count at end of month, remove next line
|
303 |
+
# For now, assuming it's GAINS, so we need cumulative for growth rate of total followers.
|
304 |
+
# However, the original plot logic applies pct_change directly to 'follower_gains_monthly'.
|
305 |
+
# Let's stick to pct_change on the gains/count column for consistency with plot.
|
306 |
+
|
307 |
+
# If 'total_monthly_gains' is the actual follower count for that month:
|
308 |
+
df_calc['growth_rate_monthly'] = df_calc['total_monthly_gains'].pct_change() * 100
|
309 |
+
df_calc['growth_rate_monthly'] = df_calc['growth_rate_monthly'].round(2)
|
310 |
+
df_calc.replace([np.inf, -np.inf], np.nan, inplace=True) # Handle division by zero if a gain was 0
|
311 |
+
|
312 |
+
df_summary = df_calc[['datetime_obj', 'growth_rate_monthly']].dropna().copy()
|
313 |
+
df_summary['datetime_obj'] = df_summary['datetime_obj'].dt.strftime('%Y-%m-%d')
|
314 |
+
df_summary.rename(columns={'datetime_obj': 'Date', 'growth_rate_monthly': 'Growth Rate (%)'}, inplace=True)
|
315 |
+
if not df_summary.empty:
|
316 |
+
summary_text = f"Follower Growth Rate (Monthly % based on Total Follower Count/Gains):\n{df_summary.sort_values(by='Date').tail(5).to_string(index=False)}"
|
317 |
+
else:
|
318 |
+
summary_text = f"Not enough data points or valid transitions to calculate follower growth rate for '{plot_label}'."
|
319 |
+
else:
|
320 |
+
summary_text = f"Not enough data points (need at least 2) to calculate follower growth rate for '{plot_label}'."
|
321 |
+
else:
|
322 |
+
summary_text = f"Follower growth rate data (total monthly gains) is unavailable or incomplete for '{plot_label}'."
|
323 |
+
|
324 |
+
elif plot_id in ["followers_by_location", "followers_by_role", "followers_by_industry", "followers_by_seniority"]:
|
325 |
+
demographic_type_map = {
|
326 |
+
"followers_by_location": "follower_geo",
|
327 |
+
"followers_by_role": "follower_function",
|
328 |
+
"followers_by_industry": "follower_industry",
|
329 |
+
"followers_by_seniority": "follower_seniority"
|
330 |
+
}
|
331 |
+
current_demographic_type = demographic_type_map.get(plot_id)
|
332 |
+
if not follower_demographics_df.empty and \
|
333 |
+
follower_demographics_type_col in follower_demographics_df.columns and \
|
334 |
+
follower_demographics_category_col in follower_demographics_df.columns and \
|
335 |
+
'total_follower_count' in follower_demographics_df.columns: # Check for the calculated total
|
336 |
+
|
337 |
+
df_filtered_demographics = follower_demographics_df[
|
338 |
+
follower_demographics_df[follower_demographics_type_col] == current_demographic_type
|
339 |
+
].copy()
|
340 |
+
|
341 |
+
if not df_filtered_demographics.empty:
|
342 |
+
df_summary = df_filtered_demographics.groupby(follower_demographics_category_col)['total_follower_count'].sum().reset_index()
|
343 |
+
df_summary.rename(columns={follower_demographics_category_col: 'Category', 'total_follower_count': 'Total Follower Count'}, inplace=True)
|
344 |
+
top_5 = df_summary.nlargest(5, 'Total Follower Count')
|
345 |
+
summary_text = f"Top 5 {plot_label} (Total Followers):\n{top_5.to_string(index=False)}"
|
346 |
+
else:
|
347 |
+
summary_text = f"No data available for demographic type '{current_demographic_type}' in '{plot_label}'."
|
348 |
+
else:
|
349 |
+
summary_text = f"Follower demographic data columns (including total_follower_count) are missing or incomplete for '{plot_label}'."
|
350 |
+
|
351 |
+
# --- POSTS STATS ---
|
352 |
+
elif plot_id == "engagement_rate":
|
353 |
+
if not posts_df.empty and 'engagement' in posts_df.columns and date_col_posts in posts_df.columns and not posts_df[date_col_posts].isnull().all():
|
354 |
+
df_resampled = posts_df.set_index(date_col_posts)['engagement'].resample('W').mean().reset_index()
|
355 |
+
df_resampled['engagement'] = pd.to_numeric(df_resampled['engagement'], errors='coerce').round(2)
|
356 |
+
df_summary = df_resampled[[date_col_posts, 'engagement']].dropna().copy()
|
357 |
+
df_summary[date_col_posts] = df_summary[date_col_posts].dt.strftime('%Y-%m-%d')
|
358 |
+
summary_text = f"Engagement Rate Over Time (Weekly Avg %):\n{df_summary.sort_values(by=date_col_posts).tail(5).to_string(index=False)}"
|
359 |
+
else:
|
360 |
+
summary_text = f"Engagement rate data is unavailable for '{plot_label}'."
|
361 |
+
|
362 |
+
elif plot_id == "reach_over_time":
|
363 |
+
if not posts_df.empty and 'reach' in posts_df.columns and date_col_posts in posts_df.columns and not posts_df[date_col_posts].isnull().all():
|
364 |
+
df_resampled = posts_df.set_index(date_col_posts)['reach'].resample('W').sum().reset_index()
|
365 |
+
df_resampled['reach'] = pd.to_numeric(df_resampled['reach'], errors='coerce')
|
366 |
+
df_summary = df_resampled[[date_col_posts, 'reach']].dropna().copy()
|
367 |
+
df_summary[date_col_posts] = df_summary[date_col_posts].dt.strftime('%Y-%m-%d')
|
368 |
+
summary_text = f"Reach Over Time (Weekly Sum):\n{df_summary.sort_values(by=date_col_posts).tail(5).to_string(index=False)}"
|
369 |
+
else:
|
370 |
+
summary_text = f"Reach data is unavailable for '{plot_label}'."
|
371 |
+
|
372 |
+
elif plot_id == "impressions_over_time":
|
373 |
+
if not posts_df.empty and 'impressionCount' in posts_df.columns and date_col_posts in posts_df.columns and not posts_df[date_col_posts].isnull().all():
|
374 |
+
df_resampled = posts_df.set_index(date_col_posts)['impressionCount'].resample('W').sum().reset_index()
|
375 |
+
df_resampled['impressionCount'] = pd.to_numeric(df_resampled['impressionCount'], errors='coerce')
|
376 |
+
df_summary = df_resampled[[date_col_posts, 'impressionCount']].dropna().copy()
|
377 |
+
df_summary[date_col_posts] = df_summary[date_col_posts].dt.strftime('%Y-%m-%d')
|
378 |
+
df_summary.rename(columns={'impressionCount': 'Impressions'}, inplace=True)
|
379 |
+
summary_text = f"Impressions Over Time (Weekly Sum):\n{df_summary.sort_values(by=date_col_posts).tail(5).to_string(index=False)}"
|
380 |
+
else:
|
381 |
+
summary_text = f"Impressions data is unavailable for '{plot_label}'."
|
382 |
+
|
383 |
+
elif plot_id == "likes_over_time":
|
384 |
+
if not posts_df.empty and 'likeCount' in posts_df.columns and date_col_posts in posts_df.columns and not posts_df[date_col_posts].isnull().all():
|
385 |
+
df_resampled = posts_df.set_index(date_col_posts)['likeCount'].resample('W').sum().reset_index()
|
386 |
+
df_resampled['likeCount'] = pd.to_numeric(df_resampled['likeCount'], errors='coerce')
|
387 |
+
df_summary = df_resampled[[date_col_posts, 'likeCount']].dropna().copy()
|
388 |
+
df_summary[date_col_posts] = df_summary[date_col_posts].dt.strftime('%Y-%m-%d')
|
389 |
+
df_summary.rename(columns={'likeCount': 'Likes'}, inplace=True)
|
390 |
+
summary_text = f"Likes Over Time (Weekly Sum):\n{df_summary.sort_values(by=date_col_posts).tail(5).to_string(index=False)}"
|
391 |
+
else:
|
392 |
+
summary_text = f"Likes data is unavailable for '{plot_label}'."
|
393 |
+
|
394 |
+
elif plot_id == "clicks_over_time":
|
395 |
+
if not posts_df.empty and 'clickCount' in posts_df.columns and date_col_posts in posts_df.columns and not posts_df[date_col_posts].isnull().all():
|
396 |
+
df_resampled = posts_df.set_index(date_col_posts)['clickCount'].resample('W').sum().reset_index()
|
397 |
+
df_resampled['clickCount'] = pd.to_numeric(df_resampled['clickCount'], errors='coerce')
|
398 |
+
df_summary = df_resampled[[date_col_posts, 'clickCount']].dropna().copy()
|
399 |
+
df_summary[date_col_posts] = df_summary[date_col_posts].dt.strftime('%Y-%m-%d')
|
400 |
+
df_summary.rename(columns={'clickCount': 'Clicks'}, inplace=True)
|
401 |
+
summary_text = f"Clicks Over Time (Weekly Sum):\n{df_summary.sort_values(by=date_col_posts).tail(5).to_string(index=False)}"
|
402 |
+
else:
|
403 |
+
summary_text = f"Clicks data is unavailable for '{plot_label}'."
|
404 |
+
|
405 |
+
elif plot_id == "shares_over_time":
|
406 |
+
if not posts_df.empty and 'shareCount' in posts_df.columns and date_col_posts in posts_df.columns and not posts_df[date_col_posts].isnull().all():
|
407 |
+
df_resampled = posts_df.set_index(date_col_posts)['shareCount'].resample('W').sum().reset_index()
|
408 |
+
df_resampled['shareCount'] = pd.to_numeric(df_resampled['shareCount'], errors='coerce')
|
409 |
+
df_summary = df_resampled[[date_col_posts, 'shareCount']].dropna().copy()
|
410 |
+
df_summary[date_col_posts] = df_summary[date_col_posts].dt.strftime('%Y-%m-%d')
|
411 |
+
df_summary.rename(columns={'shareCount': 'Shares'}, inplace=True)
|
412 |
+
summary_text = f"Shares Over Time (Weekly Sum):\n{df_summary.sort_values(by=date_col_posts).tail(5).to_string(index=False)}"
|
413 |
+
elif 'shareCount' not in posts_df.columns and not posts_df.empty : # Check if posts_df is not empty before assuming column is the only issue
|
414 |
+
summary_text = f"Shares data column ('shareCount') not found for '{plot_label}'."
|
415 |
+
else:
|
416 |
+
summary_text = f"Shares data is unavailable for '{plot_label}'."
|
417 |
+
|
418 |
+
elif plot_id == "comments_over_time":
|
419 |
+
if not posts_df.empty and 'commentCount' in posts_df.columns and date_col_posts in posts_df.columns and not posts_df[date_col_posts].isnull().all():
|
420 |
+
df_resampled = posts_df.set_index(date_col_posts)['commentCount'].resample('W').sum().reset_index()
|
421 |
+
df_resampled['commentCount'] = pd.to_numeric(df_resampled['commentCount'], errors='coerce')
|
422 |
+
df_summary = df_resampled[[date_col_posts, 'commentCount']].dropna().copy()
|
423 |
+
df_summary[date_col_posts] = df_summary[date_col_posts].dt.strftime('%Y-%m-%d')
|
424 |
+
df_summary.rename(columns={'commentCount': 'Comments'}, inplace=True)
|
425 |
+
summary_text = f"Comments Over Time (Weekly Sum):\n{df_summary.sort_values(by=date_col_posts).tail(5).to_string(index=False)}"
|
426 |
+
else:
|
427 |
+
summary_text = f"Comments data is unavailable for '{plot_label}'."
|
428 |
+
|
429 |
+
elif plot_id == "comments_sentiment":
|
430 |
+
comment_sentiment_col_posts = "sentiment"
|
431 |
+
if not posts_df.empty and comment_sentiment_col_posts in posts_df.columns:
|
432 |
+
sentiment_counts = posts_df[comment_sentiment_col_posts].value_counts().reset_index()
|
433 |
+
sentiment_counts.columns = ['Sentiment', 'Count']
|
434 |
+
summary_text = f"Comments Sentiment Breakdown (Posts Data):\n{sentiment_counts.to_string(index=False)}"
|
435 |
+
else:
|
436 |
+
summary_text = f"Comment sentiment data ('{comment_sentiment_col_posts}') is unavailable for '{plot_label}'."
|
437 |
+
|
438 |
+
elif plot_id == "post_frequency_cs":
|
439 |
+
if not posts_df.empty and date_col_posts in posts_df.columns and not posts_df[date_col_posts].isnull().all():
|
440 |
+
post_counts_weekly = posts_df.set_index(date_col_posts).resample('W').size().reset_index(name='post_count')
|
441 |
+
post_counts_weekly.rename(columns={date_col_posts: 'Week', 'post_count': 'Posts'}, inplace=True)
|
442 |
+
post_counts_weekly['Week'] = post_counts_weekly['Week'].dt.strftime('%Y-%m-%d (Week of)')
|
443 |
+
summary_text = f"Post Frequency (Weekly):\n{post_counts_weekly.sort_values(by='Week').tail(5).to_string(index=False)}"
|
444 |
+
else:
|
445 |
+
summary_text = f"Post frequency data is unavailable for '{plot_label}'."
|
446 |
+
|
447 |
+
elif plot_id == "content_format_breakdown_cs":
|
448 |
+
if not posts_df.empty and media_type_col_name in posts_df.columns:
|
449 |
+
format_counts = posts_df[media_type_col_name].value_counts().reset_index()
|
450 |
+
format_counts.columns = ['Format', 'Count']
|
451 |
+
summary_text = f"Content Format Breakdown:\n{format_counts.nlargest(5, 'Count').to_string(index=False)}"
|
452 |
+
else:
|
453 |
+
summary_text = f"Content format data ('{media_type_col_name}') is unavailable for '{plot_label}'."
|
454 |
+
|
455 |
+
elif plot_id == "content_topic_breakdown_cs":
|
456 |
+
if not posts_df.empty and eb_labels_col_name in posts_df.columns:
|
457 |
+
try:
|
458 |
+
# Ensure the column is not all NaN before trying to check for lists or explode
|
459 |
+
if posts_df[eb_labels_col_name].notna().any():
|
460 |
+
if posts_df[eb_labels_col_name].apply(lambda x: isinstance(x, list)).any():
|
461 |
+
topic_counts = posts_df.explode(eb_labels_col_name)[eb_labels_col_name].value_counts().reset_index()
|
462 |
+
else:
|
463 |
+
topic_counts = posts_df[eb_labels_col_name].value_counts().reset_index()
|
464 |
+
topic_counts.columns = ['Topic', 'Count']
|
465 |
+
summary_text = f"Content Topic Breakdown (Top 5):\n{topic_counts.nlargest(5, 'Count').to_string(index=False)}"
|
466 |
+
else:
|
467 |
+
summary_text = f"Content topic data ('{eb_labels_col_name}') contains no valid topics for '{plot_label}'."
|
468 |
+
except Exception as e_topic:
|
469 |
+
logging.warning(f"Could not process topic breakdown for '{eb_labels_col_name}': {e_topic}")
|
470 |
+
summary_text = f"Content topic data ('{eb_labels_col_name}') could not be processed for '{plot_label}'."
|
471 |
+
else:
|
472 |
+
summary_text = f"Content topic data ('{eb_labels_col_name}') is unavailable for '{plot_label}'."
|
473 |
+
|
474 |
+
# --- MENTIONS STATS ---
|
475 |
+
elif plot_id == "mention_analysis_volume":
|
476 |
+
if not mentions_df.empty and date_col_mentions in mentions_df.columns and not mentions_df[date_col_mentions].isnull().all():
|
477 |
+
mentions_over_time = mentions_df.set_index(date_col_mentions).resample('W').size().reset_index(name='mention_count')
|
478 |
+
mentions_over_time.rename(columns={date_col_mentions: 'Week', 'mention_count': 'Mentions'}, inplace=True)
|
479 |
+
mentions_over_time['Week'] = mentions_over_time['Week'].dt.strftime('%Y-%m-%d (Week of)')
|
480 |
+
if not mentions_over_time.empty:
|
481 |
+
summary_text = f"Mentions Volume (Weekly):\n{mentions_over_time.sort_values(by='Week').tail(5).to_string(index=False)}"
|
482 |
+
else:
|
483 |
+
summary_text = f"No mention activity found for '{plot_label}' in the selected period."
|
484 |
+
else:
|
485 |
+
summary_text = f"Mentions volume data is unavailable for '{plot_label}'."
|
486 |
+
|
487 |
+
elif plot_id == "mention_analysis_sentiment":
|
488 |
+
if not mentions_df.empty and mentions_sentiment_col in mentions_df.columns:
|
489 |
+
sentiment_counts = mentions_df[mentions_sentiment_col].value_counts().reset_index()
|
490 |
+
sentiment_counts.columns = ['Sentiment', 'Count']
|
491 |
+
summary_text = f"Mentions Sentiment Breakdown:\n{sentiment_counts.to_string(index=False)}"
|
492 |
+
else:
|
493 |
+
summary_text = f"Mention sentiment data ('{mentions_sentiment_col}') is unavailable for '{plot_label}'."
|
494 |
+
|
495 |
+
data_summaries[plot_id] = summary_text
|
496 |
+
except KeyError as e:
|
497 |
+
logging.warning(f"KeyError generating summary for {plot_id} ('{plot_label}'): {e}. Using default summary.")
|
498 |
+
data_summaries[plot_id] = f"Data summary generation error for '{plot_label}' (missing column: {e})."
|
499 |
+
except Exception as e:
|
500 |
+
logging.error(f"Error generating summary for {plot_id} ('{plot_label}'): {e}", exc_info=True)
|
501 |
+
data_summaries[plot_id] = f"Error generating data summary for '{plot_label}'."
|
502 |
+
|
503 |
+
return data_summaries
|