Update app.py

app.py

@@ -16,137 +16,141 @@ load_dotenv()
 genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))
 
 # Función para obtener la respuesta del modelo Gemini
-def get_gemini_response(product_service, target_audience, main_benefit, tone_of_voice, temperature, file_content="", image_parts=None):
-    # Check if we have at least one source of information
-    has_file_content = bool(file_content.strip())
-    has_image = image_parts is not None
-    has_text_input = target_audience or product_service or main_benefit
+# In the get_gemini_response function parameters
+    def get_gemini_response(product_service, target_audience, main_benefit, tone_of_voice, temperature, 
+                           file_content="", image_parts=None, creative_approach="", contrast_level=3):
+        # Check if we have at least one source of information
+        has_file_content = bool(file_content.strip())
+        has_image = image_parts is not None
+        has_text_input = target_audience or product_service or main_benefit
+        
+        if not (has_file_content or has_image or has_text_input):
+            return "Debes proporcionar al menos un tipo de información: público objetivo, producto/servicio, beneficio principal o un archivo de referencia."
+        
+        # If we only have file content but no other inputs, we can proceed
+        if (has_file_content or has_image) and not has_text_input:
+            # File-only mode
+            business_info = "Analyze the provided reference material to extract business information.\n"
+        else:
+            # Regular mode with validation
+            if not target_audience:
+                return "El campo de público objetivo es obligatorio cuando no se proporciona un archivo de referencia completo."
+            
+            if not product_service:
+                return "Debes proporcionar tu producto/servicio cuando no se proporciona un archivo de referencia completo."
+            
+            if not main_benefit:
+                return "Debes proporcionar el beneficio principal cuando no se proporciona un archivo de referencia completo."
+            
+            # Adjust prompt based on what's provided
+            business_info = f"Target Audience: {target_audience}\n"
+            business_info += f"Product/Service: {product_service}\n"
+            business_info += f"Main Benefit: {main_benefit}\n"
+            
+            if tone_of_voice:
+                business_info += f"Brand Tone of Voice: {tone_of_voice}\n"
+        
+        # Add file content if available
+        reference_info = ""
+        if file_content:
+            reference_info = f"\nREFERENCE MATERIAL:\n{file_content}\n"
+        
+        model = genai.GenerativeModel('gemini-2.0-flash')
+        full_prompt = f"""
+        You are a Creative Concept expert. Analyze (internally only, do not output the analysis) the following information:
+        BUSINESS INFORMATION:
+        {business_info}
+        {reference_info}
+    
+        A Creative Idea is a set of pieces created to sell a brand, product, or service, united by the same idea that is transmitted through a creative concept.
+    
+        First, analyze (but don't output) these points:
+        1. TARGET AUDIENCE ANALYSIS:
+           - What everyday concepts are they familiar with?
+           - What TV shows, movies, or cultural references resonate with them?
+           - What emotions and experiences are meaningful to them?
+           - What mental images would be easy for them to recall?
     
-    if not (has_file_content or has_image or has_text_input):
-        return "Debes proporcionar al menos un tipo de información: público objetivo, producto/servicio, beneficio principal o un archivo de referencia."
+        2. PRODUCT/SERVICE ANALYSIS:
+           - What is the main benefit or promise?
+           - What makes it unique or different?
+           - What transformation does it offer?
+           - What process or journey does the customer go through?
     
-    # If we only have file content but no other inputs, we can proceed
-    if (has_file_content or has_image) and not has_text_input:
-        # File-only mode
-        business_info = "Analyze the provided reference material to extract business information.\n"
-    else:
-        # Regular mode with validation
-        if not target_audience:
-            return "El campo de público objetivo es obligatorio cuando no se proporciona un archivo de referencia completo."
+        Based on your internal analysis, create THREE different Creative Concepts in Spanish language.
+        Each concept should be a DIRECT ANALOGY or METAPHOR that connects your product/service to something completely different but familiar.
         
-        if not product_service:
-            return "Debes proporcionar tu producto/servicio cuando no se proporciona un archivo de referencia completo."
+        Examples of good creative concepts:
+        - "Escribir copy es como cocinar tu plato favorito porque necesitas los ingredientes correctos para que todos quieran probarlo"
+        - "Tu negocio es como un equipo de fútbol: necesita buenos jugadores (productos) y una estrategia clara para ganar clientes"
+        - "Tu curso es como Netflix: ofrece contenido que engancha y soluciones que la gente realmente quiere ver"
         
-        if not main_benefit:
-            return "Debes proporcionar el beneficio principal cuando no se proporciona un archivo de referencia completo."
+        For each concept, include:
         
-        # Adjust prompt based on what's provided
-        business_info = f"Target Audience: {target_audience}\n"
-        business_info += f"Product/Service: {product_service}\n"
-        business_info += f"Main Benefit: {main_benefit}\n"
+        CONCEPT: A clear statement of the main benefit
+        CREATIVITY: A direct analogy or metaphor connecting your product to something completely different but familiar
+        HEADLINE EXAMPLE: A short, catchy headline that applies the creative concept
         
-        if tone_of_voice:
-            business_info += f"Brand Tone of Voice: {tone_of_voice}\n"
+        CRITICAL INSTRUCTIONS:
+        - Each concept MUST use a direct "X es como Y porque Z" structure
+        - Use SIMPLE, EVERYDAY language that anyone can understand
+        - Avoid technical jargon, complex words, or business terminology
+        - Write as if you're explaining to a friend in a casual conversation
+        - Use everyday objects, activities, movies, TV shows or cultural references everyone knows
+        - Make the connection SURPRISING and UNEXPECTED - connect things that normally wouldn't be connected
+        - Challenge conventional thinking by finding parallels between your product and something completely different
+        - Create analogies that make people say "I never thought of it that way!"
+        - Focus on the main benefit
+        - Create clear mental images
+        - Be easy to remember
+        - Use the brand's tone of voice if provided
+        - Format with proper spacing between sections
+        
+        Output EXACTLY in this format (no additional text) in Spanish language:
+        
+        CONCEPTO CREATIVO 1:
     
-    # Add file content if available
-    reference_info = ""
-    if file_content:
-        reference_info = f"\nREFERENCE MATERIAL:\n{file_content}\n"
+        Concepto:
+        [Main message/benefit in simple, conversational language]
     
-    model = genai.GenerativeModel('gemini-2.0-flash')
-    full_prompt = f"""
-    You are a Creative Concept expert. Analyze (internally only, do not output the analysis) the following information:
-    BUSINESS INFORMATION:
-    {business_info}
-    {reference_info}
-
-    A Creative Idea is a set of pieces created to sell a brand, product, or service, united by the same idea that is transmitted through a creative concept.
-
-    First, analyze (but don't output) these points:
-    1. TARGET AUDIENCE ANALYSIS:
-       - What everyday concepts are they familiar with?
-       - What TV shows, movies, or cultural references resonate with them?
-       - What emotions and experiences are meaningful to them?
-       - What mental images would be easy for them to recall?
-
-    2. PRODUCT/SERVICE ANALYSIS:
-       - What is the main benefit or promise?
-       - What makes it unique or different?
-       - What transformation does it offer?
-       - What process or journey does the customer go through?
-
-    Based on your internal analysis, create THREE different Creative Concepts in Spanish language.
-    Each concept should be a DIRECT ANALOGY or METAPHOR that connects your product/service to something completely different but familiar.
+        Creatividad:
+        [Direct analogy using everyday language: "X es como Y porque Z"]
     
-    Examples of good creative concepts:
-    - "Escribir copy es como cocinar tu plato favorito porque necesitas los ingredientes correctos para que todos quieran probarlo"
-    - "Tu negocio es como un equipo de fútbol: necesita buenos jugadores (productos) y una estrategia clara para ganar clientes"
-    - "Tu curso es como Netflix: ofrece contenido que engancha y soluciones que la gente realmente quiere ver"
+        Ejemplo de Titular:
+        [Short headline example applying the creative concept]
     
-    For each concept, include:
     
-    CONCEPT: A clear statement of the main benefit
-    CREATIVITY: A direct analogy or metaphor connecting your product to something completely different but familiar
-    HEADLINE EXAMPLE: A short, catchy headline that applies the creative concept
+        CONCEPTO CREATIVO 2:
     
-    CRITICAL INSTRUCTIONS:
-    - Each concept MUST use a direct "X es como Y porque Z" structure
-    - Use SIMPLE, EVERYDAY language that anyone can understand
-    - Avoid technical jargon, complex words, or business terminology
-    - Write as if you're explaining to a friend in a casual conversation
-    - Use everyday objects, activities, movies, TV shows or cultural references everyone knows
-    - Make the connection surprising but logical once explained
-    - Focus on the main benefit
-    - Create clear mental images
-    - Be easy to remember
-    - Use the brand's tone of voice if provided
-    - Format with proper spacing between sections
+        Concepto:
+        [Main message/benefit]
     
-    Output EXACTLY in this format (no additional text) in Spanish language:
+        Creatividad:
+        [Direct analogy: "X es como Y porque Z"]
     
-    CONCEPTO CREATIVO 1:
-
-    Concepto:
-    [Main message/benefit in simple, conversational language]
-
-    Creatividad:
-    [Direct analogy using everyday language: "X es como Y porque Z"]
-
-    Ejemplo de Titular:
-    [Short headline example applying the creative concept]
-
-
-    CONCEPTO CREATIVO 2:
-
-    Concepto:
-    [Main message/benefit]
-
-    Creatividad:
-    [Direct analogy: "X es como Y porque Z"]
-
-    Ejemplo de Titular:
-    [Short headline example applying the creative concept]
-
-
-    CONCEPTO CREATIVO 3:
-
-    Concepto:
-    [Main message/benefit]
-
-    Creatividad:
-    [Direct analogy: "X es como Y porque Z"]
-
-    Ejemplo de Titular:
-    [Short headline example applying the creative concept]
-    """
+        Ejemplo de Titular:
+        [Short headline example applying the creative concept]
+    
+    
+        CONCEPTO CREATIVO 3:
+    
+        Concepto:
+        [Main message/benefit]
     
-    # Handle text-only or text+image requests
-    if image_parts:
-        response = model.generate_content([full_prompt, image_parts], generation_config={"temperature": temperature})
-    else:
-        response = model.generate_content([full_prompt], generation_config={"temperature": temperature})
+        Creatividad:
+        [Direct analogy: "X es como Y porque Z"]
     
-    return response.parts[0].text if response and response.parts else "Error generating content."
+        Ejemplo de Titular:
+        [Short headline example applying the creative concept]
+        """
+        
+        # Handle text-only or text+image requests
+        if image_parts:
+            response = model.generate_content([full_prompt, image_parts], generation_config={"temperature": temperature})
+        else:
+            response = model.generate_content([full_prompt], generation_config={"temperature": temperature})
+        
+        return response.parts[0].text if response and response.parts else "Error generating content."
 
 # Configurar la aplicación Streamlit
 st.set_page_config(page_title="Generador de Ideas Creativas", page_icon="💡", layout="wide")
@@ -272,6 +276,16 @@ with col1:
                     st.error(f"Error al procesar la imagen: {str(e)}")
                     is_image = False
         
+        # Add contrast parameter
+        contrast_level = st.slider(
+            "Nivel de contraste:",
+            min_value=1,
+            max_value=5,
+            value=3,
+            step=1,
+            help="Valores más altos generan analogías entre conceptos más distantes y sorprendentes."
+        )
+        
         temperature = st.slider(
             "Nivel de creatividad:",
             min_value=0.0,
@@ -295,7 +309,9 @@ with col2:
                 tone_of_voice,
                 temperature,
                 file_content,
-                image_parts
+                image_parts,
+                st.session_state.get("selected_approach", ""),
+                contrast_level if 'contrast_level' in locals() else 3
             )
     
     # Display the response if it exists in session state
@@ -322,4 +338,27 @@ with col2:
                 data=download_content,
                 file_name=f"conceptos_creativos_{timestamp}.txt",
                 mime="text/plain"
-            )
+            )
+        
+        with st.expander("Opciones avanzadas"):
+            # Add creative approach selector
+            creative_approaches = {
+                "Analogías Cotidianas": "Usa objetos y situaciones del día a día para explicar tu producto",
+                "Contrastes Extremos": "Compara tu producto con algo completamente opuesto para destacar beneficios",
+                "Mundos Ficticios": "Usa referencias de películas, series o libros populares",
+                "Absurdo Lógico": "Crea conexiones inesperadas pero que tienen sentido al explicarlas",
+                "Inversión de Roles": "Presenta tu producto como si fuera el cliente, o el problema como la solución"
+            }
+            
+            selected_approach = st.selectbox(
+                "Enfoque creativo:",
+                options=list(creative_approaches.keys()),
+                index=0,
+                key="approach_selectbox"
+            )
+            
+            # Display the description of the selected approach
+            st.info(creative_approaches[selected_approach])
+            
+            # Store the selected approach
+            st.session_state.selected_approach = selected_approach