Update prompts.py

prompts.py

@@ -177,7 +177,7 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
     policy_checks = "\n".join([f"{i+1}. {check}" for i, check in enumerate(policy_checklist)])
          
     # Add the story_instruction to the main instruction
-    # Modificación en la sección de requisitos del anuncio
+    # Modificación en el enfoque del problema y el uso de la segunda persona
     instruction = f"""
     {system_prompt}
     
@@ -241,6 +241,25 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
     - Focus on what it does for people rather than what it is
     - Use phrases like "muchos descubrieron que...", "resulta que...", "lo que realmente funciona es..." before subtly introducing the product
     
+    IMPORTANT ABOUT PROBLEM PRESENTATION:
+    - Present challenges and pain points subtly through relatable scenarios rather than direct statements
+    - Use third-person narratives that allow readers to see themselves in the story without being directly addressed
+    - Instead of "You struggle with X", use "Many find themselves facing X" or "It's common to encounter X"
+    - Create scenarios where readers naturally recognize their own experiences without being told directly
+    - Use phrases like "those who...", "people often...", "when someone experiences..." instead of direct "you" statements
+    - Let readers draw their own conclusions about how the problem affects them personally
+    - Avoid directly pointing out problems; instead, describe situations that evoke recognition
+    
+    IMPORTANT ABOUT PERSONAL PRONOUNS:
+    - Avoid using "tú", "te", "tu", "tus", "contigo" and other direct second-person pronouns
+    - Instead, use third-person constructions that feel inclusive without directly addressing the reader
+    - Replace "Cuando tú aprendes inglés..." with "Cuando alguien aprende inglés..." or "Al dominar el inglés..."
+    - Use impersonal constructions: "Es posible..." instead of "Tú puedes..."
+    - Employ passive voice where appropriate to avoid direct address
+    - Use indefinite articles and pronouns: "uno", "quien", "quienes", "la persona que..."
+    - Create a sense of community with "quienes buscan...", "para aquellos que desean..."
+    - Let the reader feel spoken to without explicitly using "tú" or its variations
+    
     Examples of creative, high-converting headlines:
     - "They Laughed When I Sat Down At The Piano. But When I Started to Play..."
     - "Your Body Is Water Starving (Even If Your Mouth Isn't Dry)"
@@ -326,6 +345,8 @@ def create_fb_ad_instruction(target_audience, product, selected_formula, selecte
     2. Does the opening paragraph continue the exact concept from the headline? (Must be YES)
     3. If the headline uses a specific metaphor or concept, does the story maintain it? (Must be YES)
     4. Would a reader feel any disconnect between the headline and the opening paragraph? (Must be NO)
+    5. Is the problem presented subtly without direct statements? (Must be YES)
+    6. Does the ad avoid using direct second-person pronouns (tú, te, tu, etc.)? (Must be YES)
     
     Your goal is to inspire desire and action, avoiding explanations or categories in the response.
     """