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from formulas import offer_formulas
offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
OBJECTIVE:
- Generate a convincing offer in Spanish
- Connect emotionally with the audience
- Address real desires, problems, and motivations
- Maintain natural and conversational language
CRITICAL OUTPUT RULES:
- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
- Start directly with the attention hook or opening phrase
- The entire response should be ONLY the offer itself following the formula structure
- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
- Do not use any special formatting, markdown, or HTML tags
- Do not add any characters that could trigger text box formatting
"""
def create_offer_instruction(avatar_description, product_name, selected_formula_name):
"""
Creates instructions for generating an offer based on the selected formula.
"""
# Get the selected formula
selected_formula = offer_formulas[selected_formula_name]
# Get formula-specific instructions (empty string if not found)
additional_instructions = selected_formula.get("instructions", "")
# Add benefit-focused instructions for Oferta Dorada
if selected_formula_name == "Oferta Dorada":
benefit_focus = """
IMPORTANT BENEFIT FOCUS:
- In the third line, emphasize BENEFITS and RESULTS, not mechanisms or tools
- Focus on what the audience will GAIN, not how the product works
- Highlight transformative outcomes and specific results
- If product name is provided, use it naturally without inventing features
- If no product name is provided, use generic terms like "our method" or "this system"
- NEVER invent product names or specific features not mentioned in the input
"""
additional_instructions = benefit_focus + "\n\n" + additional_instructions
# Create the base instruction
instruction = f"""{offer_system_prompt}
FORMULA TO USE:
{selected_formula["description"]}
{additional_instructions}
PRODUCT/SERVICE:
{product_name}
TARGET AUDIENCE:
{avatar_description}
Create a compelling offer following the formula structure exactly.
"""
# Add examples if available
if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"])])
instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
return instruction |