prompts.py

from formulas import offer_formulas
from sophistication.generator import create_sophistication_instruction

offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.

OBJECTIVE:
- Generate 3 COMPLETELY DIFFERENT versions of a convincing offer in Spanish
- Connect emotionally with the audience
- Address real desires, problems, and motivations
- Maintain natural and conversational language

CRITICAL OUTPUT RULES:
- Create 3 RADICALLY DIFFERENT versions of the offer, each with a unique approach, angle, and structure
- Each version MUST use different vocabulary, sentence structures, and emotional appeals
- Ensure NO repetition of key phrases or selling points between versions
- Number each version clearly as "VERSIÓN 1:", "VERSIÓN 2:", and "VERSIÓN 3:"
- Each version should be completely independent with different wording, focus, and benefits highlighted
- Output ONLY the offers themselves with NO introductory text, explanations, or additional commentary
- Start each version directly with its corresponding formula structure
- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
- Present all 3 versions one after another, clearly separated
"""

def create_offer_instruction(target_audience=None, product_service=None, selected_formula_name=None, file_content=None, skills=None, sophistication_level=None):
    """
    Creates the instruction for generating an offer based on the selected formula.
    
    Args:
        target_audience: Description of the target audience
        product_service: Product/service information
        selected_formula_name: Name of the selected formula
        file_content: Content from uploaded files (if any)
        skills: User's skills and expertise
        sophistication_level: String key for the market sophistication level
    
    Returns:
        str: The complete instruction for generating the offer
    """
    # Get the selected formula
    selected_formula = offer_formulas[selected_formula_name]
    
    # Get formula-specific instructions (fixed the get method usage)
    additional_instructions = selected_formula.get("instructions", "")
    
    # Create the base instruction
    instruction = f"""{offer_system_prompt}

FORMULA TO USE:
{selected_formula["description"]}

{additional_instructions}

PRODUCT/SERVICE:
{product_service}

TARGET AUDIENCE:
{target_audience}

ADDITIONAL INFORMATION:
{file_content}

Create a compelling offer following the formula structure exactly, adapting it to the sophistication level provided.
"""
    
    # Add examples if available
    if selected_formula.get("sophistication_examples") and sophistication_level:
        # Extract the sophistication level key (e.g., "nivel_1", "nivel_2", etc.)
        sophistication_key = sophistication_level.split(":")[0].lower().replace(" ", "_")
        
        # Map to the correct key format used in the examples
        if "nivel" not in sophistication_key:
            sophistication_key = f"nivel_{sophistication_key[0]}"
        
        # Get all examples for the specific sophistication level
        examples = []
        for key, example in selected_formula["sophistication_examples"].items():
            # Check if the key starts with the sophistication level (to include nivel_1, nivel_1_ejemplo2, etc.)
            if key.startswith(sophistication_key):
                examples.append(example)
        
        # Format all examples based on the formula type
        if examples:
            instruction += "\n\n### EXAMPLES FOR YOUR REFERENCE:\n"
            
            for i, example in enumerate(examples):
                instruction += f"\n#### Example {i+1}:\n"
                
                # Format based on formula type
                if selected_formula_name == "Oferta Dorada":
                    instruction += f"Headline: {example.get('headline', '')}\n"
                    instruction += f"Promise: {example.get('promise', '')}\n"
                    instruction += f"Subtitle: {example.get('subtitle', '')}\n"
                
                elif selected_formula_name == "Contraste Revelador":
                    instruction += f"Situación: {example.get('situacion', '')}\n"
                    instruction += f"Solución: {example.get('solucion', '')}\n"
                    instruction += f"Resultado: {example.get('resultado', '')}\n"
                
                elif selected_formula_name == "Propuesta Única de Valor":
                    instruction += f"Transformación: {example.get('transformacion', '')}\n"
                    instruction += f"Objeciones: {example.get('objeciones', '')}\n"
                
                # Add more formula types as needed
    # Original code for general examples (keep as fallback)
    elif selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"])])
        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
    
    # Add sophistication level guidance using the dedicated function
    if sophistication_level and sophistication_level == "Nivel 1: Primera promesa fuerte":
        # Get basic sophistication guidance
        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
        
        # Add formula-specific guidance for Nivel 1
        formula_specific_guidance = f"\n\nFor this Level 1 market sophistication:\n- Make the hook educational or introduce the concept as new\n- Keep the promise direct, clear and impactful without comparisons\n- Focus on explaining what it is and how it works\n- Avoid complicated mechanisms or advanced explanations\n- Present the solution as if it's the first of its kind"
        
        # Combine the base guidance with formula-specific guidance
        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 1 sophistication while following the formula structure."
    elif sophistication_level and sophistication_level == "Nivel 2: Competencia aparece con la misma promesa":
        # Get basic sophistication guidance
        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
        
        # Add formula-specific guidance for Nivel 2
        formula_specific_guidance = f"\n\nFor this Level 2 market sophistication:\n- Make the hook acknowledge that the solution exists but position yours as better\n- Add quantitative or qualitative differentiators to your promise (faster, easier, cheaper, more effective)\n- Include specific numbers or percentages when possible to strengthen your claims\n- Compare your solution favorably to alternatives without naming competitors\n- Focus on what makes your solution stand out from others in the market"
        
        # Combine the base guidance with formula-specific guidance
        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 2 sophistication while following the formula structure."
    elif sophistication_level and sophistication_level == "Nivel 3: Mercado saturado de la misma promesa":
        # Get basic sophistication guidance
        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
        
        # Add formula-specific guidance for Nivel 3
        formula_specific_guidance = f"\n\nFor this Level 3 market sophistication:\n- Make the hook acknowledge market saturation and introduce a unique angle\n- Focus on a specific mechanism, method, or system that makes your solution different\n- Emphasize HOW your solution works, not just what it does\n- Introduce proprietary terminology or branded concepts\n- Present a new approach to solving the same problem\n- Highlight a unique feature or process that competitors don't have"
        
        # Combine the base guidance with formula-specific guidance
        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 3 sophistication while following the formula structure."
    elif sophistication_level and sophistication_level == "Nivel 4: Mercado escéptico y desconfiado":
        # Get basic sophistication guidance
        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
        
        # Add formula-specific guidance for Nivel 4
        formula_specific_guidance = f"\n\nFor this Level 4 market sophistication:\n- Make the hook directly challenge established beliefs with a provocative tone\n- Include specific research, verifiable data, and concrete evidence\n- Reference exact numbers, studies, or expert endorsements\n- Address deep objections that a skeptical audience would have\n- Add elements of exclusivity or limited access\n- Use language that makes the customer feel part of a select group\n- Highlight tangible and diversified results in multiple areas\n- Provide guarantees backed by concrete evidence\n- Use a tone that encourages immediate action"
        
        # Combine the base guidance with formula-specific guidance
        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 4 sophistication while following the formula structure."
    elif sophistication_level and sophistication_level == "Nivel 5: Mercado insensibilizado y hastiado":
        # Get basic sophistication guidance
        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
        
        # Add formula-specific guidance for Nivel 5
        formula_specific_guidance = f"\n\nFor this Level 5 market sophistication:\n- Focus on emotional connection and values rather than product features\n- Convey a purpose or philosophy that resonates with the audience\n- Use storytelling that creates identity and belonging\n- Minimize direct selling or product mentions\n- Emphasize lifestyle and emotional experience\n- Use inspirational tone that transcends the product category\n- Focus on transformation of identity, not just results\n- Invite the audience to join a movement or philosophy\n- Use language that empowers and elevates the customer\n- Emphasize the journey and emotional transformation"
        
        # Combine the base guidance with formula-specific guidance
        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 5 sophistication while following the formula structure."
    elif sophistication_level:
        # Original code for other sophistication levels
        # Get basic sophistication guidance
        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
        
        # Add formula-specific sophistication guidance
        formula_specific_guidance = ""
        
        # Apply conditional logic based on formula name
        if selected_formula_name == "Oferta Dorada":
            formula_specific_guidance = f"\n\nFor the Oferta Dorada formula specifically:\n- Gancho: Create a hook that matches {sophistication_level} awareness level. For higher sophistication, use more specific data or challenge established beliefs.\n- Promesa: Craft a promise that addresses the skepticism level of this market. For higher sophistication, focus on unique mechanisms or emotional transformation.\n- Beneficio con Autoridad: Provide proof elements appropriate for this sophistication level. For higher sophistication, include more specific data, studies, or transparent evidence."
        
        elif selected_formula_name == "Fórmula Sueño-Obstáculo":
            formula_specific_guidance = f"\n\nFor the Fórmula Sueño-Obstáculo specifically:\n- Type: Select a solution type that resonates with {sophistication_level} markets.\n- Dream: For higher sophistication levels, make the dream more specific and emotionally resonant rather than generic.\n- Obstacle: For higher sophistication, address more complex or specific obstacles that show deep understanding of the market's challenges."
        
        # Add more conditionals for other formulas as they are added to the system
        
        # Combine the base guidance with formula-specific guidance
        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this sophistication level while following the formula structure."
    
    return instruction