prompts.py

from formulas import offer_formulas

offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.

OBJECTIVE:
- Generate a convincing offer in Spanish
- Connect emotionally with the audience
- Address real desires, problems, and motivations
- Maintain natural and conversational language

CRITICAL OUTPUT RULES:
- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
- Start directly with the attention hook or opening phrase
- The entire response should be ONLY the offer itself following the formula structure
- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
- Do not use any special formatting, markdown, or HTML tags
- Do not add any characters that could trigger text box formatting
"""

def create_offer_instruction(target_audience=None, product_service=None, selected_formula_name=None, file_content=None, skills=None, sophistication_level=None):
    """
    Creates the instruction for generating an offer based on the selected formula.
    
    Args:
        target_audience: Description of the target audience
        product_service: Product/service information
        selected_formula_name: Name of the selected formula
        file_content: Content from uploaded files (if any)
        skills: User's skills and expertise
        sophistication_level: Dictionary containing market sophistication level info
    
    Returns:
        str: The complete instruction for generating the offer
    """
    # Get the selected formula
    selected_formula = offer_formulas[selected_formula_name]
    
    # Get formula-specific instructions (fixed the get method usage)
    additional_instructions = selected_formula.get("instructions", "")
    
    # Create the base instruction
    instruction = f"""{offer_system_prompt}

FORMULA TO USE:
{selected_formula["description"]}

{additional_instructions}

PRODUCT/SERVICE:
{product_service}

TARGET AUDIENCE:
{target_audience}

ADDITIONAL INFORMATION:
{file_content}

Create a compelling offer following the formula structure exactly.
"""
    
    # Add examples if available
    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"])])
        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
    
    # Add sophistication level guidance
    if sophistication_level:
        sophistication_guidance = f"""
NIVEL DE SOFISTICACIÓN DEL MERCADO: {sophistication_level.get('description', '')}

ESTRATEGIA A APLICAR: {sophistication_level.get('strategy', '')}

EJEMPLO DE REFERENCIA: {sophistication_level.get('example', '')}

Adapta la promesa y el tono según este nivel de sofisticación del mercado.
"""
        instruction += f"\n\n{sophistication_guidance}"
    
    return instruction