formulas.py

offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.

OBJECTIVE:
- Generate a convincing offer in Spanish
- Connect emotionally with the audience
- Address real desires, problems, and motivations
- Maintain natural and conversational language

CRITICAL OUTPUT RULES:
- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
- Start directly with the attention hook or opening phrase
- The entire response should be ONLY the offer itself following the formula structure
- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
"""

def create_offer_instruction(avatar_description, product_name, selected_formula_name):
    """
    Creates instructions for generating an offer based on the selected formula.
    
    Args:
        avatar_description: Description of the target audience
        product_name: Name of the product or service
        selected_formula_name: Name of the formula to use ("Fórmula Sueño-Obstáculo" or "Oferta Dorada")
        
    Returns:
        str: Complete instruction for generating the offer
    """
    # Get the selected formula
    selected_formula = offer_formulas[selected_formula_name]
    
    # Add specific instructions for each formula
    additional_instructions = ""
    if selected_formula_name == "Fórmula Sueño-Obstáculo":
        additional_instructions = """
SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
1. PRODUCT/SERVICE NAME HANDLING:
   - If product_name is provided and not empty, use it EXACTLY as written
   - If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
     * Reflects the target audience's desires and challenges
     * Communicates the main benefit or transformation
     * Sounds professional and memorable
     * Is specific to the niche or industry mentioned in avatar_description
   - If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")

2. Analyze ALL available information:
   - Product/service name (product_name variable) or create one if needed
   - Target audience description (avatar_description)
   - Content from uploaded files (if any)

3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
   - Any type mentioned in product_name
   - The nature of the solution described in avatar_description
   - The most suitable format for the target audience's needs

4. Create a comprehensive offer by combining:
   - The appropriate type (determined in step 3)
   - The exact product name (if provided) or your created name (if needed)
   - A compelling dream based on avatar_description
   - A relevant obstacle based on avatar_description

5. The dream should be ambitious but believable, incorporating:
   - Target audience desires from avatar_description
   - Explicit goals mentioned in uploaded content (if any)

6. The obstacle should reflect:
   - Real problems mentioned in avatar_description
   - Challenges that would normally prevent achieving the dream

7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
   - "Presentamos un..."
   - "Te ofrecemos un..."
   - "Descubre nuestro..."
   - "Conoce el..."
   - "Hemos creado un..."
   - "Imagina tener acceso a un..."
   - "Por fin existe un..."
   - "Ahora puedes acceder a un..."
   - "Tenemos para ti un..."
   - "Disfruta de un..."
"""
    
    elif selected_formula_name == "Oferta Dorada":
        additional_instructions = """
SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
1. ATTENTION HOOK HANDLING:
   - Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
   - Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
   - DO NOT use questions as hooks - use statements, statistics, or shocking revelations instead
   - CUSTOMIZE the hook specifically for this avatar - don't use generic examples
   - The hook MUST address the SAME problem that your promise will solve

   Choose randomly from these statement hooks and CUSTOMIZE for your avatar:
   - "El 83% de los [avatar's profession/role] pierden [specific resource] en [specific activity] que nadie aprovecha."
   - "9 de cada 10 [avatar's field] fracasan en sus primeros 6 meses por este error."
   - "Lo que nadie te dice sobre [avatar's challenge] es que la mayoría fracasa en los primeros 3 meses."
   - "El secreto que [competitors/industry] no quieren que sepas sobre [avatar's goal]."
   - "Tu [avatar's current strategy/approach] está ahuyentando a tus [avatar's desired outcome]."
   - "Mientras algunos [positive outcome], tú sigues [negative current situation]."
   - "La mayoría de [current solutions] son una pérdida total de [resources]."
   - "Hace 6 meses estaba exactamente donde tú estás: [avatar's current struggle]."

2. MAINTAIN THEMATIC CONSISTENCY:
   - The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
   - Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)

3. Create a compelling QUANTIFIABLE PROMISE that:
   - Is written COMPLETELY IN CAPITAL LETTERS
   - Includes concrete numbers (money, time, results)
   - Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
   - Specifies the exact result they will obtain
   - Optionally includes time or effort required
   - NEVER uses exclamation marks (!)
   - DIRECTLY addresses the same problem mentioned in the hook

4. Craft a benefit statement that:
   - Clearly explains the result they will obtain
   - Includes an authority element (proven method, studies, experience)
   - Establishes a realistic timeframe or effort needed
   - CONTINUES the same theme established in the hook and promise
"""
    
    # Create the instruction using the system prompt at the beginning
    instruction = f"""{offer_system_prompt}

FORMULA TO USE:
{selected_formula["description"]}

{additional_instructions}

PRODUCT/SERVICE:
{product_name}

TARGET AUDIENCE:
{avatar_description}

Create a compelling offer following the formula structure exactly.
"""
    
    # Add examples if available
    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
    
    return instruction

# The rest of your offer_formulas dictionary remains unchanged
offer_formulas = {
    "Oferta Dorada": {
        "description": """
Formula: [Attention Hook + QUANTIFIABLE PROMISE IN ALL CAPS + Benefit + Authority + Time or Effort]

This formula is designed to speak directly to the avatar, capturing their attention immediately, reflecting their current situation, and showing the transformation they desire.

### **How to apply it?**

#### 1 **Attention Hook**  
The first step is to capture the avatar's attention with a powerful hook that can be a shocking revelation, an unexpected question, or a dramatic fact. IMPORTANT: CUSTOMIZE THE HOOK BASED ON THE AVATAR AND THEIR SPECIFIC PROBLEMS. Don't use generic examples, but adapt them to the client's situation.

Analyze first:
- What is the avatar's biggest pain or frustration?
- What are they trying to achieve without success?
- What limiting beliefs do they have?

---

#### 2 **QUANTIFIABLE PROMISE IN ALL CAPS**  
This is the most important part. You must create a specific, quantifiable promise written COMPLETELY IN CAPITAL LETTERS that immediately captures attention. It must include:
- Concrete numbers (money, time, results)
- Powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
- The specific result they will obtain
- Optionally, the time or effort required
- IMPORTANT: DO NOT USE EXCLAMATION MARKS (!) IN THIS SECTION UNDER ANY CIRCUMSTANCES

**Incorrect example:**  
"Improve your sales with our system." (Vague, no numbers, no impact).  
"¡MULTIPLY YOUR SALES IN RECORD TIME!" (Uses exclamation marks, NEVER use them).

**Correct example:**  
"FACTURA MAS DE $1.000 USD USANDO 15 EMAILS ESCRITOS EN 15 MINUTOS CADA UNO" (Specific, quantifiable, impactful).
"MULTIPLICA POR 3 TUS INTERACCIONES EN REDES SOCIALES EN SOLO 2 SEMANAS" (Clear, measurable, with defined time).

---

#### 3 **Benefit + Authority + Time or Effort**  
In this part, we explain the result they will obtain, supported by an authority factor (proven method, studies, experience, validations) and establishing a time frame or necessary effort to achieve it.  

**Structure Formats:**
1. "[Feature] para que puedas [Benefit] con lo que [Meaning]"
2. "Con [Feature] podrás [Benefit] permitiéndote [Meaning]"
3. "Gracias a [Feature] lograrás [Benefit] haciendo que [Meaning]"
4. "Mediante [Feature] conseguirás [Benefit] lo que significa [Meaning]"
5. "Usando [Feature] alcanzarás [Benefit] transformando [Meaning]"

**Incorrect example:**  
"Grow your business with our strategy." (Doesn't say how long it will take or how reliable the strategy is).  

**Correct examples:**  
"El Sistema de emails persuasivos para que puedas convertir lectores en clientes con lo que multiplicarás tus ventas en solo 30 días."
"Con nuestra metodología de copywriting podrás crear ofertas irresistibles permitiéndote aumentar tu tasa de conversión en un 200% con solo 15 minutos al día."
"Gracias a nuestro framework de contenido lograrás posicionarte como autoridad haciendo que tu audiencia te busque a ti en lugar de a tu competencia."
"Mediante nuestro sistema de automatización conseguirás generar ventas mientras duermes lo que significa libertad financiera real en menos de 90 días."
"Usando nuestra estrategia de redes sociales alcanzarás 10.000 seguidores cualificados transformando tu presencia digital en una máquina de generación de leads."

---

### **Fixed structure:**  
"[Varied Attention Hook]  

[QUANTIFIABLE PROMISE IN ALL CAPS]  

[Choose one of the 5 structure formats for Benefit + Authority + Time or Effort]"  
""",
        "examples": [
            # Example 1
            """El 83% de los emprendedores pierden dinero en anuncios que nadie convierte.  
    
    CONVIERTE EL 30% DE TUS VISITANTES EN COMPRADORES Y REDUCE TU COSTO DE ADQUISICIÓN A LA MITAD EN SOLO 14 DÍAS.  
    
    El Sistema de copywriting persuasivo para que puedas transformar visitantes en clientes con lo que multiplicarás tu ROI en menos de dos semanas.""",
    
            # Example 2
            """Tu lista de email está tan muerta que hasta los mensajes de spam tienen más aperturas.  
    
    AUMENTA TU TASA DE APERTURA AL 35% Y GENERA $2.500 EN VENTAS CON CADA CAMPAÑA DE EMAIL QUE ENVIES.  
    
    Con nuestra metodología de asuntos irresistibles podrás captar la atención inmediata permitiéndote convertir suscriptores dormidos en compradores activos en solo 30 minutos por campaña.""",
    
            # Example 3
            """Mientras algunos facturan $10,000 al mes, tú sigues preguntándote por qué nadie compra.  
    
    FACTURA EL DOBLE SIN BAJAR TUS PRECIOS Y CONVIERTE EL 80% DE TUS PROPUESTAS EN CLIENTES PAGANDO.  
    
    Gracias a nuestro framework de propuestas de alto valor lograrás posicionarte como la opción premium haciendo que los clientes te elijan a ti sin cuestionar tus tarifas.""",
    
            # Example 4
            """Lo que nadie te dice sobre el marketing de contenidos es que el 95% nunca genera un solo cliente.  
    
    MULTIPLICA POR 5 TUS COMENTARIOS Y CONSIGUE 3 CLIENTES NUEVOS CADA SEMANA CON SOLO 20 MINUTOS DE TRABAJO DIARIO.  
    
    Mediante nuestro sistema de contenido estratégico conseguirás crear publicaciones que convierten lo que significa un flujo constante de leads cualificados sin invertir en publicidad.""",
    
            # Example 5
            """Ah, otro día más publicando en redes sociales y hablándole a las paredes... Qué divertido.  
    
    CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN LEADS INTERESADOS EN TUS SERVICIOS.  
    
    Usando nuestra estrategia de contenido viral alcanzarás visibilidad exponencial transformando tu presencia en redes en un canal de captación automático en menos de 30 días."""
        ]
    },
    "Fórmula Sueño-Obstáculo": {
        "description": """
Formula: [Type + Name + Dream + Obstacle]

This formula connects directly with the client's desires and concerns:

1. Type: The type of solution (training, product, or service)
2. Name: The name of your solution
3. Dream: The big dream or result that the client wants to achieve
4. Obstacle: The obstacle that would normally prevent achieving that dream

**Suggested solution types:**
- Online course
- Webinar
- Training
- Program
- Workshop
- Mentorship
- Consulting
- Membership
- System
- Method
- Service
- Product
- Application
- Community
- Masterclass

**Suggested opening variations:**
- "Se trata de un..."
- "Presentamos un..."
- "Te ofrecemos un..."
- "Descubre nuestro..."
- "Conoce el..."
- "Hemos creado un..."
- "Imagina tener acceso a un..."
- "Por fin existe un..."
- "Ahora puedes acceder a un..."
- "Tenemos para ti un..."
- "Disfruta de un..."

**Structure Format (Classic example):**
"Se trata de un (training, product or service) llamado ("name of your solution") que te va a permitir (big dream) aún y cuando (big obstacle)"
""",
        "examples": []
    }
}