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from formulas import offer_formulas
offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
OBJECTIVE:
- Generate a convincing offer in Spanish
- Connect emotionally with the audience
- Address real desires, problems, and motivations
- Maintain natural and conversational language
CRITICAL OUTPUT RULES:
- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
- Start directly with the attention hook or opening phrase
- The entire response should be ONLY the offer itself following the formula structure
- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
- Do not use any special formatting, markdown, or HTML tags
- Do not add any characters that could trigger text box formatting
"""
def create_offer_instruction(target_audience=None, product_name=None, selected_formula_name=None, file_content=None, skills=None, sophistication_level=None):
"""
Creates the instruction for generating an offer based on the selected formula.
Args:
target_audience: Description of the target audience
product_name: Name of the product or service
selected_formula_name: Name of the selected formula
file_content: Content from uploaded files (if any)
skills: User's skills and expertise
sophistication_level: Dictionary containing market sophistication level info
Returns:
str: The complete instruction for generating the offer
"""
# Get the selected formula
selected_formula = offer_formulas[selected_formula_name]
# Get formula-specific instructions (empty string if not found)
additional_instructions = selected_formula.get("instructions", "")
# Create the base instruction
instruction = f"""{offer_system_prompt}
FORMULA TO USE:
{selected_formula["description"]}
{additional_instructions}
PRODUCT/SERVICE:
{product_name}
TARGET AUDIENCE:
{target_audience}
ADDITIONAL INFORMATION:
{file_content}
Create a compelling offer following the formula structure exactly.
"""
# Add examples if available
if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"])])
instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
# Add sophistication level guidance
sophistication_guidance = ""
if sophistication_level:
sophistication_guidance = f"""
NIVEL DE SOFISTICACIÓN DEL MERCADO: {sophistication_level.get('description', '')}
ESTRATEGIA A APLICAR: {sophistication_level.get('strategy', '')}
EJEMPLO DE REFERENCIA: {sophistication_level.get('example', '')}
Adapta la promesa y el tono según este nivel de sofisticación del mercado.
"""
# Add the sophistication guidance to your instruction
instruction = f"""{offer_system_prompt}
FORMULA TO USE:
{selected_formula["description"]}
{additional_instructions}
PRODUCT/SERVICE:
{product_name}
TARGET AUDIENCE:
{target_audience}
ADDITIONAL INFORMATION:
{file_content}
Create a compelling offer following the formula structure exactly.
"""
{sophistication_guidance}
return instruction |