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| from formulas import offer_formulas | |
| offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience. | |
| OBJECTIVE: | |
| - Generate a convincing offer in Spanish | |
| - Connect emotionally with the audience | |
| - Address real desires, problems, and motivations | |
| - Maintain natural and conversational language | |
| CRITICAL OUTPUT RULES: | |
| - Output ONLY the offer itself with NO introductory text, explanations, or additional commentary | |
| - Start directly with the attention hook or opening phrase | |
| - The entire response should be ONLY the offer itself following the formula structure | |
| - Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta" | |
| - Do not use any special formatting, markdown, or HTML tags | |
| - Do not add any characters that could trigger text box formatting | |
| """ | |
| def create_offer_instruction(target_audience=None, product_name=None, selected_formula_name=None, file_content=None, skills=None, sophistication_level=None): | |
| """ | |
| Creates the instruction for generating an offer based on the selected formula. | |
| Args: | |
| target_audience: Description of the target audience | |
| product_name: Name of the product or service | |
| selected_formula_name: Name of the selected formula | |
| file_content: Content from uploaded files (if any) | |
| skills: User's skills and expertise | |
| sophistication_level: Dictionary containing market sophistication level info | |
| Returns: | |
| str: The complete instruction for generating the offer | |
| """ | |
| # Get the selected formula | |
| selected_formula = offer_formulas[selected_formula_name] | |
| # Get formula-specific instructions (empty string if not found) | |
| additional_instructions = selected_formula.get("instructions", "") | |
| # Create the base instruction | |
| instruction = f"""{offer_system_prompt} | |
| FORMULA TO USE: | |
| {selected_formula["description"]} | |
| {additional_instructions} | |
| PRODUCT/SERVICE: | |
| {product_name} | |
| TARGET AUDIENCE: | |
| {target_audience} | |
| ADDITIONAL INFORMATION: | |
| {file_content} | |
| Create a compelling offer following the formula structure exactly. | |
| """ | |
| # Add examples if available | |
| if selected_formula.get("examples") and len(selected_formula["examples"]) > 0: | |
| examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"])]) | |
| instruction += f"\n\nGet inspired by these examples:\n{examples_text}" | |
| # Add sophistication level guidance | |
| sophistication_guidance = "" | |
| if sophistication_level: | |
| sophistication_guidance = f""" | |
| NIVEL DE SOFISTICACIÓN DEL MERCADO: {sophistication_level.get('description', '')} | |
| ESTRATEGIA A APLICAR: {sophistication_level.get('strategy', '')} | |
| EJEMPLO DE REFERENCIA: {sophistication_level.get('example', '')} | |
| Adapta la promesa y el tono según este nivel de sofisticación del mercado. | |
| """ | |
| # Add the sophistication guidance to your instruction | |
| instruction = f"""{offer_system_prompt} | |
| FORMULA TO USE: | |
| {selected_formula["description"]} | |
| {additional_instructions} | |
| PRODUCT/SERVICE: | |
| {product_name} | |
| TARGET AUDIENCE: | |
| {target_audience} | |
| ADDITIONAL INFORMATION: | |
| {file_content} | |
| Create a compelling offer following the formula structure exactly. | |
| """ | |
| {sophistication_guidance} | |
| return instruction |