prompts.py

from formulas import offer_formulas

offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.

OBJECTIVE:
- Generate a convincing offer in Spanish
- Connect emotionally with the audience
- Address real desires, problems, and motivations
- Maintain natural and conversational language

CRITICAL OUTPUT RULES:
- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
- Start directly with the attention hook or opening phrase
- The entire response should be ONLY the offer itself following the formula structure
- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
- Do not use any special formatting, markdown, or HTML tags
- Do not add any characters that could trigger text box formatting
"""

def create_offer_instruction(avatar_description, product_name, selected_formula_name):
    """
    Creates instructions for generating an offer based on the selected formula.
    """
    # Get the selected formula
    selected_formula = offer_formulas[selected_formula_name]
    
    # Get formula-specific instructions (empty string if not found)
    additional_instructions = selected_formula.get("instructions", "")
    
    # Create the base instruction
    instruction = f"""{offer_system_prompt}

FORMULA TO USE:
{selected_formula["description"]}

{additional_instructions}

PRODUCT/SERVICE:
{product_name}

TARGET AUDIENCE:
{avatar_description}

Create a compelling offer following the formula structure exactly.
"""
    
    # Add examples if available
    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"])])
        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
    
    return instruction