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| from formulas import offer_formulas | |
| from sophistication.generator import create_sophistication_instruction | |
| offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience. | |
| OBJECTIVE: | |
| - Generate a convincing offer in Spanish | |
| - Connect emotionally with the audience | |
| - Address real desires, problems, and motivations | |
| - Maintain natural and conversational language | |
| CRITICAL OUTPUT RULES: | |
| - Output ONLY the offer itself with NO introductory text, explanations, or additional commentary | |
| - Start directly with the attention hook or opening phrase | |
| - The entire response should be ONLY the offer itself following the formula structure | |
| - Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta" | |
| """ | |
| def create_offer_instruction(target_audience=None, product_service=None, selected_formula_name=None, file_content=None, skills=None, sophistication_level=None): | |
| """ | |
| Creates the instruction for generating an offer based on the selected formula. | |
| Args: | |
| target_audience: Description of the target audience | |
| product_service: Product/service information | |
| selected_formula_name: Name of the selected formula | |
| file_content: Content from uploaded files (if any) | |
| skills: User's skills and expertise | |
| sophistication_level: String key for the market sophistication level | |
| Returns: | |
| str: The complete instruction for generating the offer | |
| """ | |
| # Get the selected formula | |
| selected_formula = offer_formulas[selected_formula_name] | |
| # Get formula-specific instructions (fixed the get method usage) | |
| additional_instructions = selected_formula.get("instructions", "") | |
| # Create the base instruction | |
| instruction = f"""{offer_system_prompt} | |
| FORMULA TO USE: | |
| {selected_formula["description"]} | |
| {additional_instructions} | |
| PRODUCT/SERVICE: | |
| {product_service} | |
| TARGET AUDIENCE: | |
| {target_audience} | |
| ADDITIONAL INFORMATION: | |
| {file_content} | |
| Create a compelling offer following the formula structure exactly, adapting it to the sophistication level provided. | |
| """ | |
| # Add examples if available | |
| if selected_formula.get("examples") and len(selected_formula["examples"]) > 0: | |
| examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"])]) | |
| instruction += f"\n\nGet inspired by these examples:\n{examples_text}" | |
| # Add sophistication level guidance using the dedicated function | |
| if sophistication_level and sophistication_level == "Nivel 1: Primera promesa fuerte": | |
| # Get basic sophistication guidance | |
| base_sophistication_guidance = create_sophistication_instruction(sophistication_level) | |
| # Add formula-specific guidance for Nivel 1 | |
| formula_specific_guidance = f"\n\nFor this Level 1 market sophistication:\n- Make the hook educational or introduce the concept as new\n- Keep the promise direct, clear and impactful without comparisons\n- Focus on explaining what it is and how it works\n- Avoid complicated mechanisms or advanced explanations\n- Present the solution as if it's the first of its kind" | |
| # Combine the base guidance with formula-specific guidance | |
| instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 1 sophistication while following the formula structure." | |
| elif sophistication_level and sophistication_level == "Nivel 2: Competencia aparece con la misma promesa": | |
| # Get basic sophistication guidance | |
| base_sophistication_guidance = create_sophistication_instruction(sophistication_level) | |
| # Add formula-specific guidance for Nivel 2 | |
| formula_specific_guidance = f"\n\nFor this Level 2 market sophistication:\n- Make the hook acknowledge that the solution exists but position yours as better\n- Add quantitative or qualitative differentiators to your promise (faster, easier, cheaper, more effective)\n- Include specific numbers or percentages when possible to strengthen your claims\n- Compare your solution favorably to alternatives without naming competitors\n- Focus on what makes your solution stand out from others in the market" | |
| # Combine the base guidance with formula-specific guidance | |
| instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 2 sophistication while following the formula structure." | |
| elif sophistication_level and sophistication_level == "Nivel 3: Mercado saturado de la misma promesa": | |
| # Get basic sophistication guidance | |
| base_sophistication_guidance = create_sophistication_instruction(sophistication_level) | |
| # Add formula-specific guidance for Nivel 3 | |
| formula_specific_guidance = f"\n\nFor this Level 3 market sophistication:\n- Make the hook acknowledge market saturation and introduce a unique angle\n- Focus on a specific mechanism, method, or system that makes your solution different\n- Emphasize HOW your solution works, not just what it does\n- Introduce proprietary terminology or branded concepts\n- Present a new approach to solving the same problem\n- Highlight a unique feature or process that competitors don't have" | |
| # Combine the base guidance with formula-specific guidance | |
| instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 3 sophistication while following the formula structure." | |
| elif sophistication_level and sophistication_level == "Nivel 4: Mercado escéptico y desconfiado": | |
| # Get basic sophistication guidance | |
| base_sophistication_guidance = create_sophistication_instruction(sophistication_level) | |
| # Add formula-specific guidance for Nivel 4 | |
| formula_specific_guidance = f"\n\nFor this Level 4 market sophistication:\n- Make the hook directly challenge established beliefs with a provocative tone\n- Include specific research, verifiable data, and concrete evidence\n- Reference exact numbers, studies, or expert endorsements\n- Address deep objections that a skeptical audience would have\n- Add elements of exclusivity or limited access\n- Use language that makes the customer feel part of a select group\n- Highlight tangible and diversified results in multiple areas\n- Provide guarantees backed by concrete evidence\n- Use a tone that encourages immediate action" | |
| # Combine the base guidance with formula-specific guidance | |
| instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 4 sophistication while following the formula structure." | |
| elif sophistication_level and sophistication_level == "Nivel 5: Mercado insensibilizado y hastiado": | |
| # Get basic sophistication guidance | |
| base_sophistication_guidance = create_sophistication_instruction(sophistication_level) | |
| # Add formula-specific guidance for Nivel 5 | |
| formula_specific_guidance = f"\n\nFor this Level 5 market sophistication:\n- Focus on emotional connection and values rather than product features\n- Convey a purpose or philosophy that resonates with the audience\n- Use storytelling that creates identity and belonging\n- Minimize direct selling or product mentions\n- Emphasize lifestyle and emotional experience\n- Use inspirational tone that transcends the product category\n- Focus on transformation of identity, not just results\n- Invite the audience to join a movement or philosophy\n- Use language that empowers and elevates the customer\n- Emphasize the journey and emotional transformation" | |
| # Combine the base guidance with formula-specific guidance | |
| instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 5 sophistication while following the formula structure." | |
| elif sophistication_level: | |
| # Original code for other sophistication levels | |
| # Get basic sophistication guidance | |
| base_sophistication_guidance = create_sophistication_instruction(sophistication_level) | |
| # Add formula-specific sophistication guidance | |
| formula_specific_guidance = "" | |
| # Apply conditional logic based on formula name | |
| if selected_formula_name == "Oferta Dorada": | |
| formula_specific_guidance = f"\n\nFor the Oferta Dorada formula specifically:\n- Gancho: Create a hook that matches {sophistication_level} awareness level. For higher sophistication, use more specific data or challenge established beliefs.\n- Promesa: Craft a promise that addresses the skepticism level of this market. For higher sophistication, focus on unique mechanisms or emotional transformation.\n- Beneficio con Autoridad: Provide proof elements appropriate for this sophistication level. For higher sophistication, include more specific data, studies, or transparent evidence." | |
| elif selected_formula_name == "Fórmula Sueño-Obstáculo": | |
| formula_specific_guidance = f"\n\nFor the Fórmula Sueño-Obstáculo specifically:\n- Type: Select a solution type that resonates with {sophistication_level} markets.\n- Dream: For higher sophistication levels, make the dream more specific and emotionally resonant rather than generic.\n- Obstacle: For higher sophistication, address more complex or specific obstacles that show deep understanding of the market's challenges." | |
| # Add more conditionals for other formulas as they are added to the system | |
| # Combine the base guidance with formula-specific guidance | |
| instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this sophistication level while following the formula structure." | |
| return instruction |