prompts.py

# Define system prompts for different generators

# System prompt for offer generation
offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.

OBJECTIVE:
- Generate a convincing offer in Spanish
- Connect emotionally with the audience
- Address real desires, problems, and motivations
- Maintain natural and conversational language

CRITICAL OUTPUT RULES:
- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
- Start directly with the attention hook or opening phrase
- The entire response should be ONLY the offer itself following the formula structure
- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
"""

# Remove the circular import
# from formulas import offer_formulas

def create_offer_instruction(avatar_description, product_name, selected_formula_name, offer_formulas=None):
    """
    Creates instructions for generating an offer based on the selected formula.
    
    Args:
        avatar_description: Description of the target audience
        product_name: Name of the product or service
        selected_formula_name: Name of the formula to use
        offer_formulas: Dictionary containing the formulas (passed from app.py)
        
    Returns:
        str: Complete instruction for generating the offer
    """
    # Get the selected formula
    selected_formula = offer_formulas[selected_formula_name]
    
    # Add specific instructions for each formula
    additional_instructions = ""
    if selected_formula_name == "Fórmula Sueño-Obstáculo":
        additional_instructions = """
SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
1. PRODUCT/SERVICE NAME HANDLING:
   - If product_name is provided and not empty, use it EXACTLY as written
   - If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
     * Reflects the target audience's desires and challenges
     * Communicates the main benefit or transformation
     * Sounds professional and memorable
     * Is specific to the niche or industry mentioned in avatar_description
   - If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")

2. Analyze ALL available information:
   - Product/service name (product_name variable) or create one if needed
   - Target audience description (avatar_description)
   - Content from uploaded files (if any)

3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
   - Any type mentioned in product_name
   - The nature of the solution described in avatar_description
   - The most suitable format for the target audience's needs

4. Create a comprehensive offer by combining:
   - The appropriate type (determined in step 3)
   - The exact product name (if provided) or your created name (if needed)
   - A compelling dream based on avatar_description
   - A relevant obstacle based on avatar_description

5. The dream should be ambitious but believable, incorporating:
   - Target audience desires from avatar_description
   - Explicit goals mentioned in uploaded content (if any)

6. The obstacle should reflect:
   - Real problems mentioned in avatar_description
   - Challenges that would normally prevent achieving the dream

7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
   - "Presentamos un..."
   - "Te ofrecemos un..."
   - "Descubre nuestro..."
   - "Conoce el..."
   - "Hemos creado un..."
   - "Imagina tener acceso a un..."
   - "Por fin existe un..."
   - "Ahora puedes acceder a un..."
   - "Tenemos para ti un..."
   - "Disfruta de un..."
"""
    
    elif selected_formula_name == "Oferta Dorada":
        additional_instructions = """
SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
1. ATTENTION HOOK HANDLING:
   - Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
   - Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
   - DO NOT use questions as hooks - use statements, statistics, or shocking revelations instead
   - CUSTOMIZE the hook specifically for this avatar - don't use generic examples
   - The hook MUST address the SAME problem that your promise will solve

   Choose randomly from these statement hooks and CUSTOMIZE for your avatar:
   - "El 83% de los [avatar's profession/role] pierden [specific resource] en [specific activity] que nadie aprovecha."
   - "9 de cada 10 [avatar's field] fracasan en sus primeros 6 meses por este error."
   - "Lo que nadie te dice sobre [avatar's challenge] es que la mayoría fracasa en los primeros 3 meses."
   - "El secreto que [competitors/industry] no quieren que sepas sobre [avatar's goal]."
   - "Tu [avatar's current strategy/approach] está ahuyentando a tus [avatar's desired outcome]."
   - "Mientras algunos [positive outcome], tú sigues [negative current situation]."
   - "La mayoría de [current solutions] son una pérdida total de [resources]."
   - "Hace 6 meses estaba exactamente donde tú estás: [avatar's current struggle]."

2. MAINTAIN THEMATIC CONSISTENCY:
   - The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
   - Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)

3. Create a compelling QUANTIFIABLE PROMISE that:
   - Is written COMPLETELY IN CAPITAL LETTERS
   - Includes concrete numbers (money, time, results)
   - Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
   - Specifies the exact result they will obtain
   - Optionally includes time or effort required
   - NEVER uses exclamation marks (!)
   - DIRECTLY addresses the same problem mentioned in the hook

4. Craft a benefit statement that:
   - Clearly explains the result they will obtain
   - Includes an authority element (proven method, studies, experience)
   - Establishes a realistic timeframe or effort needed
   - CONTINUES the same theme established in the hook and promise
"""
    
    # Create the instruction using the system prompt at the beginning
    instruction = f"""{offer_system_prompt}

FORMULA TO USE:
{selected_formula["description"]}

{additional_instructions}

PRODUCT/SERVICE:
{product_name}

TARGET AUDIENCE:
{avatar_description}

Create a compelling offer following the formula structure exactly.
"""
    
    # Add examples if available
    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
    
    return instruction

# System prompt for benefits generation
system_prompt = """You are a world-class expert copywriter, experienced in creating benefits that emotionally connect and address the desires, problems, and motivations of the target audience.

OBJECTIVE:
- Generate convincing and specific benefit bullets in Spanish
- Connect emotionally with the audience
- Address real desires, problems, and motivations
- Maintain natural and conversational language
- Orient each benefit towards action

FORMAT RULES:
- Each benefit must start with "• "
- One benefit per line
- No numbers at the beginning
- No explanations or categories
- Add a line break between each benefit
- Never include : symbols in bullets
- Each benefit must be a complete and concise phrase

BENEFIT STRUCTURE:
- Must be relevant to target audience
- Must show a specific result
- Must include an emotional element
- Must eliminate an objection or pain point
- Must inspire immediate action

EJEMPLO DE FORMATO:
• Transforma tu negocio con estrategias probadas que duplican tus ingresos en 90 días, sin sacrificar tu tiempo en familia.

• Domina las técnicas más efectivas para conquistar tu mercado, mientras mantienes el equilibrio entre trabajo y vida personal.

• Implementa sistemas automatizados que hacen crecer tu empresa incluso mientras duermes, eliminando la necesidad de trabajar más horas.

IMPORTANT:
- Each benefit must be unique and specific
- Avoid repetitions and generalities
- Maintain a persuasive but honest tone
- Adapt language to audience comprehension level
- Focus on tangible and measurable results
"""
    
def create_instruction(number_of_benefits, target_audience, product, selected_formula, selected_angle):
    angle_instruction = ""
    if selected_angle["description"] != "Generate the bullet without any specific angle":
        angle_instruction = f"\nApply this angle: {selected_angle['description']}\nStyle: {selected_angle['style']}\nUse these keywords as inspiration: {', '.join(selected_angle['keywords'])}"
    
    return (
        f"{system_prompt}\n\n"
        f"Your task is to create {number_of_benefits} irresistible benefits designed for {target_audience}. "
        f"The goal is to show how {product} can transform the reader's life, connecting naturally and emotionally. "
        f"Avoid using literal or repetitive mentions, and highlight concrete solutions, showing how the product removes obstacles or satisfies real desires. "
        f"{angle_instruction}\n"
        f"IMPORTANT: Keep bullets short and direct. "
        f"Use the selected formula as a guide:\n\n{selected_formula['description']}\n\n"
        f"Get inspired by these examples:\n"
        f"- {selected_formula['examples'][0]}\n"
        f"- {selected_formula['examples'][1]}\n"
        f"- {selected_formula['examples'][2]}\n\n"
        f"Your goal is to inspire desire and action, avoiding explanations or categories in the response."
    )