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Update formulas.py
Browse files- formulas.py +91 -50
formulas.py
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offer_formulas = {
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"Oferta Dorada": {
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"description": "
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"instructions": """
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SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
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1. PRODUCT/SERVICE NAME HANDLING:
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@@ -72,54 +161,6 @@ SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
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"revolucionario", "increíble", "asombroso", "el mejor", "único"
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"""
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},
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"Fórmula Sueño-Obstáculo": {
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"description": "...", # Existing description
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"examples": [...], # Existing examples
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"instructions": """
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SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
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1. PRODUCT/SERVICE NAME HANDLING:
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- CRITICAL: If a product name is provided, YOU MUST USE THAT EXACT NAME. This is non-negotiable.
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- If the product name is not empty, use it EXACTLY as provided with no modifications
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- Only create a new name if no product name is provided or it contains generic placeholders
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2. Analyze ALL available information:
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- Product/service name (use the name provided)
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- Target audience description (avatar_description)
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- Content from uploaded files (if any)
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3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
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- Any type mentioned in product_name
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- The nature of the solution described in avatar_description
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- The most suitable format for the target audience's needs
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4. Create a comprehensive offer by combining:
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- The appropriate type (determined in step 3)
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- The EXACT product name as provided (if available)
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- A compelling dream based on avatar_description
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- A relevant obstacle based on avatar_description
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5. The dream should be ambitious but believable, incorporating:
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- Target audience desires from avatar_description
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- Explicit goals mentioned in uploaded content (if any)
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6. The obstacle should reflect:
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- Real problems mentioned in avatar_description
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- Challenges that would normally prevent achieving the dream
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7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
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- "Presentamos un..."
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- "Te ofrecemos un..."
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- "Descubre nuestro..."
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- "Conoce el..."
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- "Hemos creado un..."
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- "Imagina tener acceso a un..."
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- "Por fin existe un..."
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- "Ahora puedes acceder a un..."
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- "Tenemos para ti un..."
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- "Disfruta de un..."
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"""
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}
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},
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"Fórmula Sueño-Obstáculo": {
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"description": """
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Formula: [Type + Name + Dream + Obstacle]
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offer_formulas = {
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"Oferta Dorada": {
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"description": """
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Formula: [Attention Hook + QUANTIFIABLE PROMISE IN ALL CAPS + Benefit + Authority + Time or Effort]
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This formula is designed to speak directly to the avatar, capturing their attention immediately, reflecting their current situation, and showing the transformation they desire.
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### **How to apply it?**
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#### 1 **Attention Hook**
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The first step is to capture the avatar's attention can be a shocking revelation, an unexpected question, or a dramatic fact. IMPORTANT: CUSTOMIZE THE HOOK BASED ON THE AVATAR AND THEIR SPECIFIC PROBLEMS. Don't use generic examples, but adapt them to the client's situation.
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Analyze first:
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- What is the avatar's biggest pain or frustration?
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- What are they trying to achieve without success?
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- What limiting beliefs do they have?
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---
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#### 2 **QUANTIFIABLE PROMISE IN ALL CAPS**
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This is the most important part. You must create a specific, quantifiable promise written COMPLETELY IN CAPITAL LETTERS that immediately captures attention. It must include:
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- Concrete numbers (money, time, results)
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- Powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
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- The specific result they will obtain
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- Optionally, the time or effort required
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- IMPORTANT: DO NOT USE EXCLAMATION MARKS (!) IN THIS SECTION UNDER ANY CIRCUMSTANCES
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**Incorrect example:**
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"Improve your sales with our system." (Vague, no numbers, no impact). # Existing description
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**Correct example:**
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"FACTURA MAS DE $1.000 USD USANDO 15 EMAILS ESCRITOS EN 15 MINUTOS CADA UNO" (Specific, quantifiable, impactful).
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"MULTIPLICA POR 3 TUS INTERACCIONES EN REDES SOCIALES EN SOLO 2 SEMANAS" (Clear, measurable, with defined time).
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---
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#### 3 **Benefit + Authority + Time or Effort**
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In this part, we explain the result they will obtain, supported by an authority factor (proven method, studies, experience, validations) and establishing a time frame or necessary effort to achieve it.
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**Incorrect example:**
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"Grow your business with our strategy." (Doesn't say how long it will take or how reliable the strategy is).
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**Correct examples:**
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"El Sistema de emails persuasivos para que puedas convertir lectores en clientes con lo que multiplicarás tus ventas en solo 30 días."
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"Con nuestra metodología de copywriting podrás crear ofertas irresistibles permitiéndote aumentar tu tasa de conversión en un 200% con solo 15 minutos al día."
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"Gracias a nuestro framework de contenido lograrás posicionarte como autoridad haciendo que tu audiencia te busque a ti en lugar de a tu competencia."
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"Mediante nuestro sistema de automatización conseguirás generar ventas mientras duermes lo que significa libertad financiera real en menos de 90 días."
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"Usando nuestra estrategia de redes sociales alcanzarás 10.000 seguidores cualificados transformando tu presencia digital en una máquina de generación de leads."
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---
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### **Fixed structure:**
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"[Varied Attention Hook]
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[QUANTIFIABLE PROMISE IN ALL CAPS]
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[Choose one of the 5 structure formats for Benefit + Authority + Time or Effort]"
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""",
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"examples": [
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# Example 1 - Question format (updated with more variety)
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"""¿Por qué sigues perdiendo oportunidades de venta a pesar de tener prospectos interesados?
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DESCUBRE CÓMO VENDER CON UNA SOLA LLAMADA PRODUCTOS DE MÁS DE $1,000 USD SIN MANIPULAR, MENTIR O FORZAR LA VENTA.
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Con nuestro proceso de venta persuasiva lograrás convertir objeciones en ventas, como ya han hecho más de 500 emprendedores en menos de 30 días.""",
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# Example 2 - Statistic format
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"""El 78% de los emprendedores luchan cada mes para llegar a fin de mes, ¿eres uno de ellos?
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MULTIPLICA TUS INGRESOS POR 3 EN LOS PRÓXIMOS 90 DÍAS SIN TRABAJAR MÁS HORAS NI CONTRATAR PERSONAL ADICIONAL.
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Mediante nuestro sistema de optimización de negocios alcanzarás la rentabilidad que 327 emprendedores ya disfrutan en menos de un trimestre.""",
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# Example 3 - Bold statement format with clear time/effort distinction
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"""La mayoría de dietas fallan porque atacan el síntoma y no la causa real del sobrepeso.
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PIERDE ENTRE 5 Y 8 KILOS EN 30 DÍAS SIN DIETAS RESTRICTIVAS, SIN PASAR HAMBRE Y SIN EFECTO REBOTE.
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Gracias a nuestro método de reprogramación metabólica activarás tu quema natural de grasa, avalado por estudios clínicos con 94% de efectividad. Verás los primeros resultados en solo 7 días, dedicando apenas 15 minutos diarios a los ejercicios metabólicos.""",
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# Example 4 - Contrast format
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"""Mientras otros influencers consiguen miles de seguidores cada semana, tú sigues creando contenido que nadie ve.
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CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN CLIENTES PAGANDO CON SOLO 3 PUBLICACIONES SEMANALES.
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Usando nuestra estrategia de contenido de alto impacto transformarás tu presencia en redes en un canal de ventas automático en menos de 30 días.""",
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# Example 5 - Empathetic format
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"""Sé lo frustrante que es despertarse sin energía día tras día, sintiendo que nunca hay suficientes horas.
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AUMENTA TU ENERGÍA UN 65% Y RECUPERA 2 HORAS PRODUCTIVAS AL DÍA CON SOLO 15 MINUTOS DE RUTINA MATUTINA.
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El Sistema de activación bioenergética optimizará tu rendimiento físico y mental desde la primera semana, usado por los CEOs más exitosos del mundo.""",
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],
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"instructions": """
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SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
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1. PRODUCT/SERVICE NAME HANDLING:
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"revolucionario", "increíble", "asombroso", "el mejor", "único"
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"""
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},
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"Fórmula Sueño-Obstáculo": {
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"description": """
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Formula: [Type + Name + Dream + Obstacle]
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