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app.py

@@ -5,7 +5,6 @@ import time
 from dotenv import load_dotenv
 from styles import get_custom_css, get_response_html_wrapper
 from formulas import offer_formulas
-from prompts import create_offer_instruction, create_promise_instruction
 import PyPDF2
 import docx
 from PIL import Image
@@ -21,8 +20,8 @@ load_dotenv()
 genai.configure(api_key=os.getenv('GOOGLE_API_KEY'))
 model = genai.GenerativeModel('gemini-2.0-flash')
 
-# Remove duplicate import
-# from formulas import create_offer_instruction, offer_formulas
+# Import the create_offer_instruction function from formulas
+from formulas import create_offer_instruction, offer_formulas
 
 # Initialize session state variables if they don't exist
 if 'submitted' not in st.session_state:
@@ -197,37 +196,12 @@ with col2:
                 product_name = "Producto/Servicio"
                 
             # Get the instruction using the formula
-            # Usar la función actualizada
-            # In the generate_offer function or wherever the error is occurring
-            # The function definition needs proper indentation for its body
-            # Where you're generating the offer
-        def generate_offer():
-            # Get necessary variables
-            selected_formula_name = st.session_state.formula_type
-            avatar_description = st.session_state.target_audience
-            product_name = st.session_state.product_service
-            
-            # Create the base instruction
             instruction = create_offer_instruction(
                 avatar_description=avatar_description,
                 product_name=product_name,
-                selected_formula_name=selected_formula_name,
-                offer_formulas=offer_formulas
+                selected_formula_name=st.session_state.formula_type
             )
             
-            # Add file content if available
-            if st.session_state.input_type in ["file", "both"]:
-                additional_context = f"\n\nAdditional context from uploaded file:\n{st.session_state.file_content}"
-                instruction += additional_context
-            
-            # Generate the response
-            response = model.generate_content(instruction)
-            offer_result = response.text
-            
-            # Update session state
-            st.session_state.offer_result = offer_result
-            st.session_state.generated = True
-
             # Add additional context based on input type
             if st.session_state.input_type == "manual":
                 additional_context = f"""

formulas.py

@@ -1,3 +1,155 @@
+# The function create_offer_instruction remains unchanged
+# Remove the random import since we no longer need it
+# import random
+
+# Add this function at the beginning of the file
+# Define a single system prompt at the top of the file
+offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
+
+OBJECTIVE:
+- Generate a convincing offer in Spanish
+- Connect emotionally with the audience
+- Address real desires, problems, and motivations
+- Maintain natural and conversational language
+
+CRITICAL OUTPUT RULES:
+- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
+- Start directly with the attention hook or opening phrase
+- The entire response should be ONLY the offer itself following the formula structure
+- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
+"""
+
+def create_offer_instruction(avatar_description, product_name, selected_formula_name):
+    """
+    Creates instructions for generating an offer based on the selected formula.
+    
+    Args:
+        avatar_description: Description of the target audience
+        product_name: Name of the product or service
+        selected_formula_name: Name of the formula to use ("Fórmula Sueño-Obstáculo" or "Oferta Dorada")
+        
+    Returns:
+        str: Complete instruction for generating the offer
+    """
+    # Get the selected formula
+    selected_formula = offer_formulas[selected_formula_name]
+    
+    # Add specific instructions for each formula
+    additional_instructions = ""
+    if selected_formula_name == "Fórmula Sueño-Obstáculo":
+        additional_instructions = """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. PRODUCT/SERVICE NAME HANDLING:
+   - If product_name is provided and not empty, use it EXACTLY as written
+   - If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
+     * Reflects the target audience's desires and challenges
+     * Communicates the main benefit or transformation
+     * Sounds professional and memorable
+     * Is specific to the niche or industry mentioned in avatar_description
+   - If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")
+
+2. Analyze ALL available information:
+   - Product/service name (product_name variable) or create one if needed
+   - Target audience description (avatar_description)
+   - Content from uploaded files (if any)
+
+3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
+   - Any type mentioned in product_name
+   - The nature of the solution described in avatar_description
+   - The most suitable format for the target audience's needs
+
+4. Create a comprehensive offer by combining:
+   - The appropriate type (determined in step 3)
+   - The exact product name (if provided) or your created name (if needed)
+   - A compelling dream based on avatar_description
+   - A relevant obstacle based on avatar_description
+
+5. The dream should be ambitious but believable, incorporating:
+   - Target audience desires from avatar_description
+   - Explicit goals mentioned in uploaded content (if any)
+
+6. The obstacle should reflect:
+   - Real problems mentioned in avatar_description
+   - Challenges that would normally prevent achieving the dream
+
+7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
+   - "Presentamos un..."
+   - "Te ofrecemos un..."
+   - "Descubre nuestro..."
+   - "Conoce el..."
+   - "Hemos creado un..."
+   - "Imagina tener acceso a un..."
+   - "Por fin existe un..."
+   - "Ahora puedes acceder a un..."
+   - "Tenemos para ti un..."
+   - "Disfruta de un..."
+"""
+    
+    elif selected_formula_name == "Oferta Dorada":
+        additional_instructions = """
+SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+1. ATTENTION HOOK HANDLING:
+   - Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
+   - Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
+   - DO NOT use questions as hooks - use statements, statistics, or shocking revelations instead
+   - CUSTOMIZE the hook specifically for this avatar - don't use generic examples
+   - The hook MUST address the SAME problem that your promise will solve
+
+   Choose randomly from these statement hooks and CUSTOMIZE for your avatar:
+   - "El 83% de los [avatar's profession/role] pierden [specific resource] en [specific activity] que nadie aprovecha."
+   - "9 de cada 10 [avatar's field] fracasan en sus primeros 6 meses por este error."
+   - "Lo que nadie te dice sobre [avatar's challenge] es que la mayoría fracasa en los primeros 3 meses."
+   - "El secreto que [competitors/industry] no quieren que sepas sobre [avatar's goal]."
+   - "Tu [avatar's current strategy/approach] está ahuyentando a tus [avatar's desired outcome]."
+   - "Mientras algunos [positive outcome], tú sigues [negative current situation]."
+   - "La mayoría de [current solutions] son una pérdida total de [resources]."
+   - "Hace 6 meses estaba exactamente donde tú estás: [avatar's current struggle]."
+
+2. MAINTAIN THEMATIC CONSISTENCY:
+   - The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
+   - Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)
+
+3. Create a compelling QUANTIFIABLE PROMISE that:
+   - Is written COMPLETELY IN CAPITAL LETTERS
+   - Includes concrete numbers (money, time, results)
+   - Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
+   - Specifies the exact result they will obtain
+   - Optionally includes time or effort required
+   - NEVER uses exclamation marks (!)
+   - DIRECTLY addresses the same problem mentioned in the hook
+
+4. Craft a benefit statement that:
+   - Clearly explains the result they will obtain
+   - Includes an authority element (proven method, studies, experience)
+   - Establishes a realistic timeframe or effort needed
+   - CONTINUES the same theme established in the hook and promise
+"""
+    
+    # Create the instruction using the system prompt at the beginning
+    instruction = f"""{offer_system_prompt}
+
+FORMULA TO USE:
+{selected_formula["description"]}
+
+{additional_instructions}
+
+PRODUCT/SERVICE:
+{product_name}
+
+TARGET AUDIENCE:
+{avatar_description}
+
+Create a compelling offer following the formula structure exactly.
+"""
+    
+    # Add examples if available
+    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
+        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
+        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
+    
+    return instruction
+
+# The rest of your offer_formulas dictionary remains unchanged
 offer_formulas = {
     "Oferta Dorada": {
         "description": """
@@ -38,6 +190,13 @@ This is the most important part. You must create a specific, quantifiable promis
 #### 3 **Benefit + Authority + Time or Effort**  
 In this part, we explain the result they will obtain, supported by an authority factor (proven method, studies, experience, validations) and establishing a time frame or necessary effort to achieve it.  
 
+**Structure Formats:**
+1. "[Feature] para que puedas [Benefit] con lo que [Meaning]"
+2. "Con [Feature] podrás [Benefit] permitiéndote [Meaning]"
+3. "Gracias a [Feature] lograrás [Benefit] haciendo que [Meaning]"
+4. "Mediante [Feature] conseguirás [Benefit] lo que significa [Meaning]"
+5. "Usando [Feature] alcanzarás [Benefit] transformando [Meaning]"
+
 **Incorrect example:**  
 "Grow your business with our strategy." (Doesn't say how long it will take or how reliable the strategy is).  
 
@@ -92,35 +251,7 @@ In this part, we explain the result they will obtain, supported by an authority
     CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN LEADS INTERESADOS EN TUS SERVICIOS.  
     
     Usando nuestra estrategia de contenido viral alcanzarás visibilidad exponencial transformando tu presencia en redes en un canal de captación automático en menos de 30 días."""
-        ],
-        "custom_instructions": """
-SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
-1. ATTENTION HOOK HANDLING:
-   - Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
-   - Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
-   - Use statements, statistics, or shocking revelations, questions as hooks
-   - CUSTOMIZE the hook specifically for this avatar - don't use generic examples
-   - The hook MUST address the SAME problem that your promise will solve
-   
-2. MAINTAIN THEMATIC CONSISTENCY:
-   - The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
-   - Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)
-
-3. Create a compelling QUANTIFIABLE PROMISE that:
-   - Is written COMPLETELY IN CAPITAL LETTERS
-   - Includes concrete numbers (money, time, results)
-   - Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
-   - Specifies the exact result they will obtain
-   - Optionally includes time or effort required
-   - NEVER uses exclamation marks (!)
-   - DIRECTLY addresses the same problem mentioned in the hook
-
-4. Craft a benefit statement that:
-   - Clearly explains the result they will obtain
-   - Includes an authority element (proven method, studies, experience)
-   - Establishes a realistic timeframe or effort needed
-   - CONTINUES the same theme established in the hook and promise
-"""
+        ]
     },
     "Fórmula Sueño-Obstáculo": {
         "description": """
@@ -166,57 +297,6 @@ This formula connects directly with the client's desires and concerns:
 **Structure Format (Classic example):**
 "Se trata de un (training, product or service) llamado ("name of your solution") que te va a permitir (big dream) aún y cuando (big obstacle)"
 """,
-        "examples": [
-            "Se trata de un entrenamiento llamado \"Método Flujo Creativo\" que te va a permitir escribir contenido de alto impacto todos los días aún y cuando creas que no tienes talento para la escritura.",
-            "Se trata de un servicio llamado \"Transformación Financiera Total\" que te va a permitir duplicar tus ingresos en 90 días aún y cuando ahora mismo estés endeudado hasta el cuello.",
-            "Se trata de un producto llamado \"Sistema de Meditación Rápida\" que te va a permitir alcanzar estados profundos de calma en solo 5 minutos aún y cuando tengas una mente hiperactiva que no para de pensar."
-        ],
-        "custom_instructions": """
-SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
-1. PRODUCT/SERVICE NAME HANDLING:
-   - If product_name is provided and not empty, use it EXACTLY as written
-   - If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
-     * Reflects the target audience's desires and challenges
-     * Communicates the main benefit or transformation
-     * Sounds professional and memorable
-     * Is specific to the niche or industry mentioned in avatar_description
-   - If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")
-
-2. Analyze ALL available information:
-   - Product/service name (product_name variable) or create one if needed
-   - Target audience description (avatar_description)
-   - Content from uploaded files (if any)
-
-3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
-   - Any type mentioned in product_name
-   - The nature of the solution described in avatar_description
-   - The most suitable format for the target audience's needs
-
-4. Create a comprehensive offer by combining:
-   - The appropriate type (determined in step 3)
-   - The exact product name (if provided) or your created name (if needed)
-   - A compelling dream based on avatar_description
-   - A relevant obstacle based on avatar_description
-
-5. The dream should be ambitious but believable, incorporating:
-   - Target audience desires from avatar_description
-   - Explicit goals mentioned in uploaded content (if any)
-
-6. The obstacle should reflect:
-   - Real problems mentioned in avatar_description
-   - Challenges that would normally prevent achieving the dream
-
-7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
-   - "Presentamos un..."
-   - "Te ofrecemos un..."
-   - "Descubre nuestro..."
-   - "Conoce el..."
-   - "Hemos creado un..."
-   - "Imagina tener acceso a un..."
-   - "Por fin existe un..."
-   - "Ahora puedes acceder a un..."
-   - "Tenemos para ti un..."
-   - "Disfruta de un..."
-"""
+        "examples": []
     }
 }