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Upload 6 files
Browse files- app.py +3 -3
- bonuses/__init__.py +4 -0
- bonuses/generator.py +120 -0
- formulas.py +2 -85
app.py
CHANGED
@@ -12,6 +12,8 @@ import io
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# Import the bullet generator
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from bullets.generator import create_bullet_instruction
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# Set page to wide mode to use full width
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st.set_page_config(layout="wide")
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@@ -221,13 +223,11 @@ with col2:
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instruction += create_bullet_instruction()
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# Add instruction for generating bonuses that complement the offer
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-
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bonus_instruction = create_bonus_instruction(
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avatar_description=avatar_description,
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product_name=product_name,
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selected_formula_name=st.session_state.formula_type
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)
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instruction += "\n\n" + bonus_instruction
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# Add additional context based on input type
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if st.session_state.input_type == "manual":
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# Import the bullet generator
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from bullets.generator import create_bullet_instruction
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# Import the bonus generator
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from bonuses.generator import create_bonus_instruction
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# Set page to wide mode to use full width
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st.set_page_config(layout="wide")
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instruction += create_bullet_instruction()
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# Add instruction for generating bonuses that complement the offer
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+
instruction += create_bonus_instruction(
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avatar_description=avatar_description,
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product_name=product_name,
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selected_formula_name=st.session_state.formula_type
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)
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# Add additional context based on input type
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if st.session_state.input_type == "manual":
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bonuses/__init__.py
ADDED
@@ -0,0 +1,4 @@
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from .generator import create_bonus_instruction
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# Export the main function
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__all__ = ['create_bonus_instruction']
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bonuses/generator.py
ADDED
@@ -0,0 +1,120 @@
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def create_bonus_instruction(avatar_description=None, product_name=None, selected_formula_name=None):
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"""
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Creates instructions for generating compelling bonuses that complement the main offer.
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Args:
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avatar_description: Description of the target audience
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product_name: Name of the product or service
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selected_formula_name: Name of the formula used for the main offer
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Returns:
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str: Complete instruction for generating bonuses
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"""
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# Base instruction for bonus generation
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base_instruction = """
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BONUS CREATION SECTION:
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You are now tasked with creating compelling bonuses that complement the main offer and overcome purchase objections.
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"""
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# Detailed instructions for creating effective bonuses
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bonus_instructions = """
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SPECIFIC INSTRUCTIONS FOR CREATING BONUSES:
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1. BONUS CREATION GUIDELINES:
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- Create 3-5 high-value bonuses that COMPLEMENT (not compete with) the main offer
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- Each bonus should address a specific objection or accelerate results from the main offer
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- Focus on tools, templates, checklists, and quick-wins rather than additional training
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- The combined perceived value of all bonuses should exceed the value of the main offer
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2. BONUS STRUCTURE FOR EACH BONUS:
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- Attractive Name: Create a compelling name that communicates immediate value
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- Clear Description: Explain what it is and how it helps in 2-4 sentences
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- Specific Benefit: Address exactly how it solves a specific problem or accelerates results
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- Value Statement: Include a monetary value for each bonus (e.g., "Valor: $X")
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- Urgency/Scarcity Element: Add a time-limited or limited-availability element
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3. BONUS TYPES TO CONSIDER:
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- Tools that simplify implementation of the main offer
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- Templates that save time and ensure success
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- Checklists that prevent mistakes and ensure completion
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- Quick-start guides that accelerate initial results
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- Swipe files or examples that can be immediately used
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- Limited access to exclusive resources or communities
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- Personal feedback or review opportunities
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4. PSYCHOLOGICAL TRIGGERS TO INCLUDE:
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- Address specific objections the prospect might have
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- Solve the "next problem" they would encounter after using the main offer
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- Add elements of scarcity (limited availability) or urgency (time-limited)
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- Emphasize how the bonuses reduce effort, time, or complexity
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- Show how the bonuses enhance the results of the main offer
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5. FORMATTING REQUIREMENTS:
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- Start with a brief introduction about the additional value (max 2 sentences)
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- Format each bonus as: "BONO #1: [Nombre Atractivo]" in bold
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- Follow with 2-4 sentences describing the bonus and its specific benefit
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- Include a value statement for each bonus
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- Add an urgency or scarcity element for each bonus
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- End with a total value statement for all bonuses combined
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EXAMPLES OF EFFECTIVE BONUSES:
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EXAMPLE 1:
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Y eso no es todo, también disfrutarás de estos beneficios adicionales:
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**BONO #1: Kit de Plantillas de Email "Respuesta Inmediata"**
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5 plantillas de email probadas que generan respuestas en menos de 24 horas. Estas plantillas han sido optimizadas con técnicas de psicología persuasiva y han aumentado las tasas de respuesta en un 78% en pruebas con más de 1,000 envíos. Valor: $197 - Disponible solo para los primeros 50 inscritos.
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**BONO #2: Checklist "Propuesta Perfecta"**
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Una guía paso a paso con 27 puntos de verificación para asegurar que tus propuestas comerciales sean irresistibles. Elimina los errores comunes que hacen que los clientes digan "lo pensaré" y aumenta tu tasa de cierre en un 35%. Valor: $97 - Acceso por tiempo limitado.
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**BONO #3: Sesión Estratégica Personalizada de 30 Minutos**
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Una consulta privada donde analizaremos tu situación específica y crearemos un plan de acción personalizado. Identificaremos tus mayores oportunidades de crecimiento y los obstáculos que debes eliminar primero. Valor: $250 - Solo 10 espacios disponibles cada mes.
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Valor total de los bonos: $544 - Todo incluido hoy con tu inscripción.
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EXAMPLE 2:
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Como parte de esta oferta especial, recibirás estos valiosos recursos adicionales:
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**BONO #1: Biblioteca de Scripts de Ventas "Cierre Garantizado"**
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10 scripts de conversación probados para superar las 7 objeciones más comunes en tu industria. Cada script incluye respuestas específicas, preguntas de control y frases de transición que han generado más de $1.2 millones en ventas. Valor: $297 - Disponible solo esta semana.
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**BONO #2: Software "Cliente Tracker Pro"**
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Una herramienta exclusiva que automatiza el seguimiento de prospectos y te alerta exactamente cuándo contactarlos para maximizar conversiones. Reduce el tiempo de gestión en un 68% y aumenta la tasa de conversión en un 23%. Valor: $197/año - Acceso gratuito por 12 meses.
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**BONO #3: Comunidad VIP "Crecimiento Acelerado"**
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Acceso a nuestro grupo privado con más de 500 profesionales de tu industria, sesiones de preguntas semanales con expertos y biblioteca de recursos exclusivos. El 87% de los miembros reportan un aumento de ingresos en los primeros 60 días. Valor: $47/mes - Membresía gratuita por 6 meses.
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**BONO #4: Análisis Competitivo Personalizado**
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Un informe detallado que analiza a tus 3 principales competidores, identifica sus debilidades y te muestra exactamente cómo posicionarte para captar su clientela. Incluye estrategias específicas para diferenciarte inmediatamente. Valor: $497 - Solo para los primeros 25 clientes.
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Valor total de bonos: $1,273 - Todo incluido hoy sin costo adicional.
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EXAMPLE 3:
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Para maximizar tus resultados, he incluido estos recursos exclusivos:
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**BONO #1: Calculadora de ROI "Inversión Inteligente"**
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Una herramienta digital que proyecta con precisión tus retornos basados en 5 años de datos de clientes reales. Te muestra exactamente cuánto ganarás y en qué plazo, eliminando la incertidumbre de tu inversión. Valor: $147 - Acceso inmediato con tu compra hoy.
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**BONO #2: Masterclass "Optimización Rápida"**
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Una sesión de 60 minutos donde te muestro los 3 ajustes que puedes implementar en 24 horas para ver resultados inmediatos. El 92% de los participantes reportan mejoras medibles en la primera semana. Valor: $197 - La grabación se elimina en 30 días.
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**BONO #3: Plantillas "Listo para Implementar"**
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Un conjunto de 15 documentos, hojas de cálculo y presentaciones que puedes personalizar en minutos para implementar lo aprendido sin demora. Ahorra más de 40 horas de trabajo de preparación. Valor: $97 - Actualizado trimestralmente solo para clientes actuales.
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**BONO #4: Certificación "Especialista Verificado"**
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Completa el programa y recibe una certificación oficial que puedes mostrar en tu perfil profesional. Nuestros certificados son reconocidos por más de 200 empresas que buscan activamente profesionales con estas habilidades. Valor: $297 - Las certificaciones se emiten solo 4 veces al año.
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**BONO #5: Sesiones de "Implementación Guiada"**
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Dos sesiones grupales mensuales donde implementamos juntos, resolvemos dudas específicas y superamos bloqueos. El 78% de quienes asisten a estas sesiones implementan el doble de rápido que quienes no lo hacen. Valor: $97/mes - Acceso por 3 meses incluido.
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Valor total de bonos: $1,032 - Todo incluido con tu inversión hoy.
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"""
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# Combine base instruction with bonus instructions
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complete_instruction = base_instruction + bonus_instructions
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return complete_instruction
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formulas.py
CHANGED
@@ -197,91 +197,6 @@ Create a compelling offer following the formula structure exactly.
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return instruction
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def create_bonus_instruction(avatar_description, product_name, selected_formula_name):
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"""
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Creates instructions for generating compelling bonuses that complement the main offer.
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Args:
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avatar_description: Description of the target audience
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product_name: Name of the product or service
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selected_formula_name: Name of the formula used for the main offer
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Returns:
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str: Complete instruction for generating bonuses
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"""
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# Extract the actual product name
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extracted_name = extract_product_name(product_name)
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bonus_system_prompt = """You are a world-class expert copywriter, specialized in creating high-value bonuses that complement main offers and accelerate purchase decisions.
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OBJECTIVE:
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- Generate 3-5 compelling bonuses in Spanish that complement the main offer
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- Each bonus must address a specific objection or accelerate results
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- Focus on tools, templates, and quick-wins rather than additional training
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- Create urgency and scarcity elements for each bonus
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- Maintain natural and conversational language
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CRITICAL OUTPUT RULES:
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- Start with a brief introduction paragraph about the additional value (max 2 sentences)
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- Then list each bonus with a clear format: "BONO #1: [Nombre Atractivo]" followed by description
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- Each bonus description should be 2-4 sentences maximum
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- End with a value statement and urgency/scarcity element
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- Use emotive language that creates desire
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"""
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bonus_instructions = f"""
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SPECIFIC INSTRUCTIONS FOR CREATING BONUSES:
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1. BONUS CREATION GUIDELINES:
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- Create 3-5 high-value bonuses that COMPLEMENT (not compete with) the main offer: {extracted_name if extracted_name else product_name}
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- Each bonus should address a specific objection or accelerate results from the main offer
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- Focus on tools, templates, checklists, and quick-wins rather than additional training
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- The combined perceived value of all bonuses should exceed the value of the main offer
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-
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2. BONUS STRUCTURE FOR EACH BONUS:
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- Attractive Name: Create a compelling name that communicates immediate value
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- Clear Description: Explain what it is and how it helps in 2-4 sentences
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- Specific Benefit: Address exactly how it solves a specific problem or accelerates results
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- Value Statement: Include a monetary value for each bonus (e.g., "Valor: $X")
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- Urgency/Scarcity Element: Add a time-limited or limited-availability element
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3. BONUS TYPES TO CONSIDER:
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- Tools that simplify implementation of the main offer
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- Templates that save time and ensure success
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- Checklists that prevent mistakes and ensure completion
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- Quick-start guides that accelerate initial results
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- Swipe files or examples that can be immediately used
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- Limited access to exclusive resources or communities
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- Personal feedback or review opportunities
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-
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4. PSYCHOLOGICAL TRIGGERS TO INCLUDE:
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- Address specific objections the prospect might have
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- Solve the "next problem" they would encounter after using the main offer
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- Add elements of scarcity (limited availability) or urgency (time-limited)
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- Emphasize how the bonuses reduce effort, time, or complexity
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- Show how the bonuses enhance the results of the main offer
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5. FORMATTING REQUIREMENTS:
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- Start with a brief introduction about the additional value (max 2 sentences)
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- Format each bonus as: "BONO #1: [Nombre Atractivo]" in bold
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- Follow with 2-4 sentences describing the bonus and its specific benefit
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- Include a value statement for each bonus
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- Add an urgency or scarcity element for each bonus
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- End with a total value statement for all bonuses combined
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TARGET AUDIENCE:
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{avatar_description}
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MAIN OFFER:
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{product_name}
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Create compelling bonuses that complement this offer and overcome purchase objections.
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"""
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return bonus_system_prompt + bonus_instructions
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def generate_complete_offer(avatar_description, product_name, selected_formula_name, include_bonuses=True):
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"""
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Generates a complete offer including the main offer and optional bonuses.
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# Create bonus instruction if requested
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bonus_instruction = None
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if include_bonuses:
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bonus_instruction = create_bonus_instruction(avatar_description, product_name, selected_formula_name)
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return {
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return instruction
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def generate_complete_offer(avatar_description, product_name, selected_formula_name, include_bonuses=True):
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"""
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Generates a complete offer including the main offer and optional bonuses.
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# Create bonus instruction if requested
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bonus_instruction = None
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if include_bonuses:
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# Import the bonus generator from the new module
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from bonuses.generator import create_bonus_instruction
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bonus_instruction = create_bonus_instruction(avatar_description, product_name, selected_formula_name)
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return {
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