Update sophistication/levels.py

sophistication/levels.py

@@ -57,18 +57,30 @@ sophistication_levels = {
             "How can my brand represent a lifestyle or identity that my audience identifies with?",
             "Is my message aligned with a deeper idea than just the sale?",
             "How can I create an emotional experience instead of just highlighting benefits?",
-            "Does my brand stand for something meaningful that transcends the product itself?"
+            "Does my brand stand for something meaningful that transcends the product itself?",
+            "How can my message transform the customer's identity or worldview?",
+            "What larger movement or philosophy can my brand embody?"
         ],
-        "strategy": "Instead of selling directly, convey a purpose or philosophy that resonates with the audience. Use storytelling, emotional branding, and inspirational messages. Let the audience want to identify with what your brand represents. Communication doesn't focus on product features, but on how the customer feels when choosing you.",
+        "strategy": "Instead of selling directly, convey a purpose or philosophy that resonates with the audience. Use storytelling, emotional branding, and inspirational messages. Let the audience want to identify with what your brand represents. Communication doesn't focus on product features, but on how the customer feels when choosing you and the transformation in their identity.",
         "characteristics": [
             "Emotional connection over rational benefits",
             "Brand values and purpose at the forefront",
             "Storytelling that creates identity and belonging",
             "Minimal direct selling or product mentions",
             "Focus on lifestyle and emotional experience",
-            "Inspirational tone that transcends the product category"
+            "Inspirational tone that transcends the product category",
+            "Emphasis on transformation of identity, not just results",
+            "Invitation to join a movement or philosophy",
+            "Language that empowers and elevates the customer",
+            "Focus on the journey and emotional transformation"
         ],
         "example": "Creemos que aprender es un viaje para cambiar tu vida. ¿Listo para dar el siguiente paso?",
+        "advanced_examples": [
+            "No se trata solo de usar IA para generar texto, sino de cambiar la forma en que creas, te comunicas y lideras en tu campo.",
+            "Como muchos, llegaste buscando una solución rápida. Pero lo que descubrimos juntos va más allá de las herramientas; es una filosofía que te conecta con tu verdadera capacidad de impactar a tu audiencia.",
+            "Aquí no solo te damos herramientas. Te damos la oportunidad de ser parte de un cambio real en la industria, de crear un impacto duradero en tu audiencia y en tu vida.",
+            "Únete a una comunidad de innovadores que no solo dominan el copywriting, sino que lideran el futuro de la comunicación humana con IA."
+        ],
         "brand_examples": [
             "Coca-Cola: 'Destapa la felicidad.' → No habla del refresco, sino de un sentimiento.",
             "BMW: '¿Te gusta conducir?' → No vende autos, vende placer y experiencia.",
@@ -76,6 +88,14 @@ sophistication_levels = {
             "Apple: 'Think Different.' → No vende tecnología, vende innovación y pertenencia a un grupo selecto.",
             "Dove: 'Belleza Real.' → No vende jabón, vende autoestima y aceptación.",
             "Airbnb: 'Pertenece a cualquier lugar.' → No vende alojamiento, vende experiencias y conexión humana."
+        ],
+        "implementation_tips": [
+            "Focus on the emotional journey of your customer, not just their practical needs",
+            "Create a narrative that positions your brand as part of the customer's identity evolution",
+            "Use language that speaks to transformation and becoming part of something larger",
+            "Minimize mentions of features, benefits, or measurable promises",
+            "Position your offering as a philosophy or movement rather than a product or service",
+            "Speak to the customer's aspirational self - who they want to become"
         ]
     }
 }