Update prompts.py

prompts.py

@@ -1,110 +1,94 @@
-offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
-
-OBJECTIVE:
-- Generate a convincing offer in Spanish
-- Connect emotionally with the audience
-- Address real desires, problems, and motivations
-- Maintain natural and conversational language
-
-CRITICAL OUTPUT RULES:
-- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
-- Start directly with the attention hook or opening phrase
-- The entire response should be ONLY the offer itself following the formula structure
-- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
-"""
-
-def create_offer_instruction(avatar_description, product_name, selected_formula_name, offer_formulas=None):
-    """
-    Creates instructions for generating an offer based on the selected formula.
-    
-    Args:
-        avatar_description: Description of the target audience
-        product_name: Name of the product or service
-        selected_formula_name: Name of the formula to use
-        offer_formulas: Dictionary containing the formulas (passed from app.py)
-        
-    Returns:
-        str: Complete instruction for generating the offer
-    """
-    # Get the selected formula
-    selected_formula = offer_formulas[selected_formula_name]
-    
-    # Get custom instructions from the formula dictionary
-    additional_instructions = selected_formula.get("custom_instructions", "")
-    
-    # Create the instruction using the system prompt at the beginning
-    instruction = f"""{offer_system_prompt}
-
-FORMULA TO USE:
-{selected_formula["description"]}
-
-{additional_instructions}
-
-PRODUCT/SERVICE:
-{product_name}
-
-TARGET AUDIENCE:
-{avatar_description}
-
-Create a compelling offer following the formula structure exactly.
-"""
-    
-    # Add examples if available
-    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
-        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
-        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
-    
-    return instruction
-
-# System prompt for promises generation (updated from benefits)
-system_prompt = """You are a world-class expert copywriter, experienced in creating compelling promises that emotionally connect and address the desires, problems, and motivations of the target audience.
-
-OBJECTIVE:
-- Generate convincing and specific promise statements in Spanish
-- Connect emotionally with the audience
-- Address real desires, problems, and motivations
-- Maintain natural and conversational language
-- Orient each promise towards transformation and results
-
-FORMAT RULES:
-- One promise per line
-- No numbers at the beginning
-- No explanations or categories
-- Add a line break between each promise
-- Never include : symbols in promises
-- Each promise must be a complete and concise phrase
-
-PROMISE STRUCTURE:
-- Must be relevant to target audience
-- Must show a specific, measurable result
-- Must include an emotional element
-- Must eliminate an objection or pain point
-- Must inspire immediate action or belief
-
-IMPORTANT:
-- Each promise must be unique, specific and believable
-- Avoid repetitions and generalities
-- Maintain a persuasive but honest tone
-- Adapt language to audience comprehension level
-- Focus on tangible and measurable results
-"""
-    
-def create_instruction(number_of_benefits, target_audience, product, selected_formula, selected_angle):
-    angle_instruction = ""
-    if selected_angle["description"] != "Generate the bullet without any specific angle":
-        angle_instruction = f"\nApply this angle: {selected_angle['description']}\nStyle: {selected_angle['style']}\nUse these keywords as inspiration: {', '.join(selected_angle['keywords'])}"
-    
-    return (
-        f"{system_prompt}\n\n"
-        f"Your task is to create {number_of_benefits} irresistible promises designed for {target_audience}. "
-        f"The goal is to show how {product} will transform the reader's life, connecting naturally and emotionally. "
-        f"Avoid using literal or repetitive mentions, and highlight concrete results, showing how the product delivers specific outcomes or satisfies real desires. "
-        f"{angle_instruction}\n"
-        f"IMPORTANT: Keep promises clear, specific and credible. "
-        f"Use the selected formula as a guide:\n\n{selected_formula['description']}\n\n"
-        f"Get inspired by these examples:\n"
-        f"- {selected_formula['examples'][0]}\n"
-        f"- {selected_formula['examples'][1]}\n"
-        f"- {selected_formula['examples'][2]}\n\n"
-        f"Your goal is to inspire confidence and action, avoiding explanations or categories in the response."
+# Define a unified system prompt for copywriting tasks
+system_prompt = """You are a world-class expert copywriter, experienced in creating compelling content that connects emotionally with the target audience.
+
+OBJECTIVE:
+- Generate convincing content in Spanish
+- Connect emotionally with the audience
+- Address real desires, problems, and motivations
+- Maintain natural and conversational language
+- Orient content towards transformation and results
+
+CRITICAL OUTPUT RULES:
+- Output ONLY the requested content with NO introductory text, explanations, or additional commentary
+- Start directly with the content
+- Do not include phrases like "Aquí tienes..." or "Esta es tu..."
+- Follow the specified format and structure exactly
+"""
+
+def create_offer_instruction(avatar_description, product_name, selected_formula_name, offer_formulas=None):
+    """
+    Creates instructions for generating an offer based on the selected formula.
+    """
+    # Get the selected formula
+    selected_formula = offer_formulas[selected_formula_name]
+    
+    # Get custom instructions from the formula dictionary
+    additional_instructions = selected_formula.get("custom_instructions", "")
+    
+    # Create the instruction using the system prompt at the beginning
+    instruction = f"""{system_prompt}
+
+CONTENT TYPE: OFFER
+
+FORMULA TO USE:
+{selected_formula["description"]}
+
+{additional_instructions}
+
+PRODUCT/SERVICE:
+{product_name}
+
+TARGET AUDIENCE:
+{avatar_description}
+
+Create a compelling offer following the formula structure exactly.
+"""
+    
+    # Add examples if available
+    if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
+        examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
+        instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
+    
+    return instruction
+
+def create_promise_instruction(number_of_promises, target_audience, product, selected_formula, selected_angle):
+    """
+    Creates instructions for generating promises based on the selected formula and angle.
+    """
+    angle_instruction = ""
+    if selected_angle["description"] != "Generate the bullet without any specific angle":
+        angle_instruction = f"\nApply this angle: {selected_angle['description']}\nStyle: {selected_angle['style']}\nUse these keywords as inspiration: {', '.join(selected_angle['keywords'])}"
+    
+    format_rules = """
+FORMAT RULES:
+- One promise per line
+- No numbers at the beginning
+- No explanations or categories
+- Add a line break between each promise
+- Never include : symbols in promises
+- Each promise must be a complete and concise phrase
+
+PROMISE STRUCTURE:
+- Must be relevant to target audience
+- Must show a specific, measurable result
+- Must include an emotional element
+- Must eliminate an objection or pain point
+- Must inspire immediate action or belief
+"""
+    
+    return (
+        f"{system_prompt}\n\n"
+        f"CONTENT TYPE: PROMISES\n\n"
+        f"{format_rules}\n\n"
+        f"Your task is to create {number_of_promises} irresistible promises designed for {target_audience}. "
+        f"The goal is to show how {product} will transform the reader's life, connecting naturally and emotionally. "
+        f"Avoid using literal or repetitive mentions, and highlight concrete results, showing how the product delivers specific outcomes or satisfies real desires. "
+        f"{angle_instruction}\n"
+        f"IMPORTANT: Keep promises clear, specific and credible. "
+        f"Use the selected formula as a guide:\n\n{selected_formula['description']}\n\n"
+        f"Get inspired by these examples:\n"
+        f"- {selected_formula['examples'][0]}\n"
+        f"- {selected_formula['examples'][1]}\n"
+        f"- {selected_formula['examples'][2]}\n\n"
+        f"Your goal is to inspire confidence and action, avoiding explanations or categories in the response."
     )