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Update formulas.py
Browse files- formulas.py +155 -183
formulas.py
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offer_formulas = {
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"Oferta Dorada": {
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"description": """
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Formula: [
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### **
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3. **
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- Describe
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### **Ejemplos de Sofisticación del Mercado:**
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#### **Nivel 1 - Mercado Nuevo (Baja sofisticación)**
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**Gancho**: "¿Te preocupa quedarte atrás en el mundo del marketing digital?"
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**Promesa**: "POTENCIA TUS HABILIDADES DE COPYWRITING CON IA Y CONVIÉRTETE EN UN EXPERTO EN TIEMPO RÉCORD."
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**Beneficio con Autoridad**: "Más de 5,000 profesionales están utilizando esta herramienta para aumentar su productividad un 40%."
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#### **Nivel 2 - Competencia Inicial (Sofisticación emergente)**
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**Gancho**: "La mayoría de los copywriters no usan IA correctamente. ¿Estás listo para hacer la diferencia?"
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**Promesa**: "DOMINA EL COPYWRITING CON IA Y OBTÉN RESULTADOS QUE SUPERAN A LA COMPETENCIA."
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**Beneficio con Autoridad**: "Con esta técnica, algunos de nuestros usuarios han visto un aumento del 50% en su tasa de conversión."
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#### **Nivel 3 - Mercado Saturado (Sofisticación media)**
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**Gancho**: "Las herramientas de IA ya están saturando el mercado. ¿Estás aprovechando todo su potencial?"
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**Promesa**: "SACA EL MÁXIMO PROVECHO DE LA IA Y LLEVA TUS CAMPAÑAS A UN NIVEL MÁS ALTO QUE LA COMPETENCIA."
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**Beneficio con Autoridad**: "Clientes que implementaron este sistema han reducido su tiempo de creación de campañas en un 30%, incrementando sus resultados con menos esfuerzo."
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#### **Nivel 4 - Mercado Escéptico (Alta sofisticación)**
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**Gancho**: "¿Cansado de que todas las herramientas de IA prometan lo mismo sin cumplir?"
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**Promesa**: "DESCUBRE LA ÚNICA ESTRATEGIA DE IA QUE TE GARANTIZA RESULTADOS REALMENTE MEDIBLES."
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**Beneficio con Autoridad**: "Más de 10,000 casos de éxito documentados y respaldados por estudios independientes demuestran la efectividad de este método."
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#### **Nivel 5 - Mercado Insensibilizado (Sofisticación extrema)**
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**Gancho**: "La verdad es que la mayoría de herramientas de IA para copywriting son prácticamente idénticas."
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**Promesa**: "APRENDE A USAR LA IA DE FORMA DIFERENTE Y LOGRA RESULTADOS QUE NADIE MÁS ESTÁ CONSIGUIENDO."
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**Beneficio con Autoridad**: "Desarrollado tras analizar más de 50,000 campañas y validado por expertos en neuromarketing, este enfoque ha demostrado ser efectivo incluso en los mercados más competitivos."
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""",
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"examples": [
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# Example 1 - Nicho de desarrollo web
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Respaldado por estudios clínicos con más de 500 participantes que lograron reducir su porcentaje de grasa corporal entre un 8% y 12% en 60 días dedicando solo 25 minutos diarios, viendo resultados medibles desde la segunda semana.""",
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],
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"instructions": """
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a)
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b)
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c)
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- Elimina cualquier signo de exclamación y lenguaje exagerado
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"""
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},
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"Contraste Revelador": {
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offer_formulas = {
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"Oferta Dorada": {
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"description": """
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Formula: [Headline about Pain + PROMISE IN ALL CAPS + Reinforcement Subtitle]
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This formula combines three powerful elements to create irresistible offers:
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### **Elements of the Golden Offer:**
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#### **Pain Headline**
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The initial element that captures the prospect's immediate interest by connecting with their pain. It can be:
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- An impactful statistic related to their problem
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- A surprising fact that breaks established beliefs
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- A curious fact that generates immediate interest
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- A surprising revelation about their current situation
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- A provocative question that generates curiosity
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#### **QUANTIFIABLE PROMISE**
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The heart of the offer, always in capital letters for visual emphasis. It must connect directly with the target audience's MAIN DESIRE and contain:
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- Deep emotional transformation (REGAIN YOUR CONFIDENCE, EXPERIENCE TRUE FREEDOM)
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- Connection with desired identity (BECOME THE REFERENCE, BE RECOGNIZED AS AN EXPERT)
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- Positive emotional states (ENJOY PEACE OF MIND, FEEL GENUINE PRIDE)
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- Elimination of fears and concerns (WITHOUT ANXIETY, FORGET ABOUT REJECTION)
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- Benefits for personal life (IMPROVE YOUR RELATIONSHIPS, POSITIVELY IMPACT YOUR FAMILY)
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- Emotional connection with the desired end result (FREEDOM, RECOGNITION, SECURITY)
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- Elimination of objections (NO PREVIOUS EXPERIENCE, NO COSTLY INVESTMENTS)
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#### **Reinforcement Subtitle**
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The element that solidifies credibility and reinforces the purchase decision. Includes:
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- Specific results with concrete numbers (money, percentages, time)
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- Defined timeframes to see results (from the first week, in 30 days)
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- Indicators of minimum effort required (dedicating only X minutes daily, in 3 simple steps)
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- Social proof with specific numbers (success cases, testimonials)
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- Authority elements (studies, certifications, experience)
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- Implicit or explicit guarantee that it works
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### **Structure:**
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"[Pain Headline that connects with their problem]
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[SPECIFIC AND MEASURABLE PROMISE IN ALL CAPS THAT POINTS TO THE GREAT DESIRE]
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[Reinforcement Subtitle that validates the promise and reduces risk]"
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### **Step-by-Step Creation Process:**
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1. **Target Audience Research**
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- Identify their deepest emotional pains and frustrations
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- Determine their main desire for personal transformation and sought emotional outcome
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- Analyze their most common fears, insecurities, and objections to buying
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2. **Pain Headline Design**
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- Select the most appropriate headline type according to the market sophistication level ({sophistication_level})
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- Draft 3-5 different versions that connect with the current emotional state
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- Ensure it generates immediate recognition of their situation or problem
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3. **Transformational Promise Construction**
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- Start with a powerful action verb that evokes personal transformation
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- Incorporate the main emotional benefit connecting with their BIG DREAM
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- Include high emotional impact words (freedom, recognition, security)
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- Describe the new identity or emotional state they will experience
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- Eliminate the main objections that block their decision
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- Ensure the promise points directly to their desired transformation
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4. **Reinforcement Subtitle Development**
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- Start with specific social proofs that validate the transformation
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- Include quantifiable results with concrete numbers (time, money, percentage)
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- Determine the time to see initial results and the minimum effort required
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- Select specific authority elements that generate trust
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- Incorporate an implicit or explicit guarantee that reduces perceived risk
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5. **Refinement and Optimization**
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- Verify that the three elements are coherently connected
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- Ensure the promise points directly to the emotional transformation desired
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- Eliminate any vague or generic language by substituting it with vivid descriptions
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- Adjust according to the market sophistication level ({sophistication_level})
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- Eliminate any exclamation marks and exaggerated language
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- Test different versions to determine the most effective
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""",
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"examples": [
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# Example 1 - Nicho de desarrollo web
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Respaldado por estudios clínicos con más de 500 participantes que lograron reducir su porcentaje de grasa corporal entre un 8% y 12% en 60 días dedicando solo 25 minutos diarios, viendo resultados medibles desde la segunda semana.""",
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],
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"instructions": """
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SPECIFIC INSTRUCTIONS FOR THE GOLDEN OFFER:
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1. TARGET AUDIENCE ANALYSIS:
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- Identify the MAIN DESIRE of the target audience from the provided description
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- Determine what emotional end result they seek (freedom, recognition, security, etc.)
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- Understand their current frustrations and obstacles
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2. PAIN HEADLINE CREATION:
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- Use one of the 5 headline types mentioned in the description:
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* Impactful statistic related to their problem
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* Surprising fact that breaks established beliefs
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* Curious fact that generates immediate interest
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* Surprising revelation about their current situation
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* Provocative question that generates curiosity
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- Make sure it connects directly with the audience's current problem or situation
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- It must generate immediate curiosity or recognition
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- Adapt the headline to the market sophistication level ({sophistication_level})
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- Level 1 (New Market): Use educational statistics or questions that introduce the concept
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- Level 2 (Initial Competition): Use specific data or comparisons that differentiate you
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- Level 3 (Saturated Market): Emphasize surprising facts or unexpected revelations
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- Level 4 (Skeptical Market): Use statistics backed by studies or authorities
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- Level 5 (Desensitized Market): Use brutal honesty or counterintuitive approaches
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3. PROMISE FORMULATION:
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- CRITICAL: The promise MUST point directly to the target audience's EMOTIONAL TRANSFORMATION
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- Use powerful action verbs in ALL CAPS that evoke personal change
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- Incorporate high emotional impact words that resonate with their deepest desires
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- Describe the new identity or emotional state they will experience
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- Establish connections with important personal values (freedom, recognition, security)
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- Eliminate the main objections that block their decision
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- Focus on how they will FEEL after the transformation, not just what they will ACHIEVE
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4. REINFORCEMENT SUBTITLE DEVELOPMENT:
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- Include specific social proof with numbers
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- Mention the time to see results
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- Add relevant authority elements for the niche
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- Provide an implicit or explicit guarantee
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- Adapt the reinforcement to the sophistication level ({sophistication_level}):
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* Level 1-2: Focus on basic numbers and general results
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* Level 3-4: Include studies, certifications, and more specific evidence
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* Level 5: Use radical transparency and independently verifiable data
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5. FORMAT RESTRICTIONS:
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- IMPORTANT: DO NOT use exclamation marks (!) in any part of the text
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- Use a professional and confident tone that doesn't need exclamations to convey enthusiasm
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- Replace any emphasis you would normally use with exclamations with more powerful and direct language
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6. STEP-BY-STEP CREATION PROCESS:
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a) RESEARCH:
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- Extract all relevant information from the product/service and target audience
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- Identify the audience's 3 main pains or problems
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- Determine the desired end result (both practical and emotional)
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- List the most common objections they might have
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b) PAIN HEADLINE CREATION:
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- Select the most appropriate headline type according to the market sophistication level
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- For new markets: use educational statistics or simple questions
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- For saturated markets: use surprising or curious facts
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- For skeptical markets: use revelations backed by data
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c) PROMISE DEVELOPMENT:
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- Start with a powerful action verb in ALL CAPS that evokes personal transformation
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- Incorporate the main emotional benefit connecting directly with their BIG DREAM
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- Vividly describe how they will feel, what they will be able to experience, and what emotional transformation they will live
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- Include high emotional impact words that resonate with their deepest desires
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- Connect with the new identity they want to adopt or how they will be perceived by others
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- Add 1 eliminator of main objections that block their decision
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- Ensure the entire promise points to personal transformation, not just external results
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d) REINFORCEMENT SUBTITLE CONSTRUCTION:
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- Start with a specific social proof (number of people, cases, etc.)
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- Add the time to see initial results
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- Incorporate relevant authority elements for the niche
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- End with an implicit or explicit guarantee
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e) REVIEW AND OPTIMIZATION:
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- Verify that the three elements are coherently connected
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- Ensure the promise points directly to the BIG DESIRE
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- Eliminate any vague or non-specific language
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- Replace generic adjectives with concrete data
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- Eliminate any exclamation marks and exaggerated language
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"""
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},
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"Contraste Revelador": {
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