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<title>Analyse Interactive : Polyclinique La Corniche</title>
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<body class="text-slate-700">
<!-- Floating Navigation -->
<div class="floating-nav">
<a href="#synthese" class="floating-btn">
<i class="fas fa-home"></i>
</a>
<a href="#diagnostic" class="floating-btn">
<i class="fas fa-stethoscope"></i>
</a>
<a href="#concurrence" class="floating-btn">
<i class="fas fa-chart-bar"></i>
</a>
<a href="#plan" class="floating-btn">
<i class="fas fa-road"></i>
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<header class="bg-white shadow-md sticky top-0 z-50">
<nav class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
<div class="flex justify-between items-center py-4">
<div class="flex items-center space-x-3">
<div class="bg-primary-light p-2 rounded-lg">
<i class="fas fa-hospital text-white text-xl"></i>
</div>
<h1 class="text-xl font-bold text-slate-800">
Analyse Stratégique
<span class="hidden sm:inline-block">| Polyclinique La Corniche</span>
</h1>
</div>
<div class="hidden md:flex items-center space-x-8 text-sm font-medium">
<a href="#synthese" class="nav-link">Synthèse</a>
<a href="#diagnostic" class="nav-link">Diagnostic</a>
<a href="#concurrence" class="nav-link">Concurrence</a>
<a href="#plan" class="nav-link">Plan d'Action</a>
</div>
<div class="md:hidden">
<button id="mobile-menu-button" class="text-slate-800">
<i class="fas fa-bars text-xl"></i>
</button>
</div>
</div>
<!-- Mobile Menu -->
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<div class="flex flex-col space-y-3">
<a href="#synthese" class="nav-link py-2">Synthèse</a>
<a href="#diagnostic" class="nav-link py-2">Diagnostic</a>
<a href="#concurrence" class="nav-link py-2">Concurrence</a>
<a href="#plan" class="nav-link py-2">Plan d'Action</a>
</div>
</div>
</nav>
</header>
<main class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8 py-8 md:py-12">
<!-- Hero Section -->
<section class="mb-16 bg-gradient-to-r from-primary to-primary-light rounded-2xl p-8 text-white">
<div class="max-w-3xl mx-auto text-center">
<h1 class="text-3xl md:text-4xl font-bold mb-4">Transformation Stratégique de la Polyclinique La Corniche</h1>
<p class="text-lg opacity-90">Un plan d'action pour transformer les défis en opportunités et positionner la clinique comme leader régional</p>
<div class="mt-8 flex justify-center">
<a href="#plan" class="bg-white text-primary font-bold px-6 py-3 rounded-full shadow-lg hover:bg-amber-50 transition-all duration-300 transform hover:-translate-y-1">
Voir le plan d'action <i class="fas fa-arrow-right ml-2"></i>
</a>
</div>
</div>
</section>
<section id="synthese" class="scroll-mt-24 mb-16">
<div class="text-center mb-12">
<h2 class="text-3xl md:text-4xl font-bold text-slate-800 mb-2">
<span class="section-title">Le Constat : Un Potentiel à Revitaliser</span>
</h2>
<p class="mt-8 text-lg max-w-3xl mx-auto text-slate-600">
La Polyclinique La Corniche, un nom historique à Sousse, fait face à
un décalage critique entre sa réputation et sa réalité
technologique. Cette analyse révèle des faiblesses structurelles
mais surtout une opportunité unique de transformation et de
croissance par l'innovation.
</p>
</div>
<div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-6 mb-16">
<div class="stat-card bg-white p-6 rounded-xl shadow-sm border border-slate-100">
<div class="flex items-center mb-4">
<div class="bg-amber-100 p-3 rounded-lg mr-4">
<i class="fas fa-landmark text-amber-600 text-xl"></i>
</div>
<h3 class="font-bold text-slate-800">Notoriété Historique</h3>
</div>
<p class="text-sm text-slate-500">
Fondée en 2003, bénéficiant d'un emplacement stratégique.
</p>
</div>
<div class="stat-card bg-white p-6 rounded-xl shadow-sm border border-slate-100">
<div class="flex items-center mb-4">
<div class="bg-red-100 p-3 rounded-lg mr-4">
<i class="fas fa-chart-line text-red-600 text-xl"></i>
</div>
<h3 class="font-bold text-slate-800">Retard Technologique</h3>
</div>
<p class="text-sm text-slate-500">
Absence d'IRM et de radiothérapie, équipements clés du marché.
</p>
</div>
<div class="stat-card bg-white p-6 rounded-xl shadow-sm border border-slate-100">
<div class="flex items-center mb-4">
<div class="bg-blue-100 p-3 rounded-lg mr-4">
<i class="fas fa-globe text-blue-600 text-xl"></i>
</div>
<h3 class="font-bold text-slate-800">Invisibilité Numérique</h3>
</div>
<p class="text-sm text-slate-500">
Site web obsolète et inaccessible, absence totale des réseaux sociaux.
</p>
</div>
<div class="stat-card bg-white p-6 rounded-xl shadow-sm border border-slate-100">
<div class="flex items-center mb-4">
<div class="bg-green-100 p-3 rounded-lg mr-4">
<i class="fas fa-rocket text-green-600 text-xl"></i>
</div>
<h3 class="font-bold text-slate-800">Opportunité Majeure</h3>
</div>
<p class="text-sm text-slate-500">
Un besoin urgent de modernisation qui ouvre la voie à un partenariat stratégique.
</p>
</div>
</div>
<div class="mt-16">
<h3 class="text-2xl font-bold text-center text-slate-800 mb-8">
Analyse Stratégique (SWOT)
</h3>
<div class="grid grid-cols-1 md:grid-cols-2 gap-4 md:gap-6">
<div class="swot-card bg-green-50 p-6 rounded-xl border-2 border-green-200">
<div class="flex items-center mb-4">
<div class="bg-green-200 p-2 rounded-lg mr-3">
<i class="fas fa-thumbs-up text-green-700"></i>
</div>
<h4 class="font-bold text-lg text-green-800">Forces</h4>
</div>
<ul class="mt-2 list-disc list-inside text-green-700 space-y-2 text-sm">
<li>Notoriété historique et confiance locale</li>
<li>Emplacement stratégique au coeur de Sousse</li>
<li>Positionnement affiché sur le tourisme médical</li>
</ul>
</div>
<div class="swot-card bg-red-50 p-6 rounded-xl border-2 border-red-200">
<div class="flex items-center mb-4">
<div class="bg-red-200 p-2 rounded-lg mr-3">
<i class="fas fa-thumbs-down text-red-700"></i>
</div>
<h4 class="font-bold text-lg text-red-800">Faiblesses</h4>
</div>
<ul class="mt-2 list-disc list-inside text-red-700 space-y-2 text-sm">
<li>Déficit technologique (pas d'IRM/radiothérapie)</li>
<li>Présence digitale nulle (site inaccessible)</li>
<li>Absence de certifications qualité internationales</li>
<li>Capacité d'accueil limitée (45 lits)</li>
</ul>
</div>
<div class="swot-card bg-blue-50 p-6 rounded-xl border-2 border-blue-200">
<div class="flex items-center mb-4">
<div class="bg-blue-200 p-2 rounded-lg mr-3">
<i class="fas fa-bullseye text-blue-700"></i>
</div>
<h4 class="font-bold text-lg text-blue-800">Opportunités</h4>
</div>
<ul class="mt-2 list-disc list-inside text-blue-700 space-y-2 text-sm">
<li>Partenariat de transformation digitale et technologique</li>
<li>Recapture des revenus de l'imagerie externalisée</li>
<li>Développement de l'e-santé (DPE, télémédecine)</li>
<li>Marché du tourisme médical en croissance</li>
</ul>
</div>
<div class="swot-card bg-amber-50 p-6 rounded-xl border-2 border-amber-200">
<div class="flex items-center mb-4">
<div class="bg-amber-200 p-2 rounded-lg mr-3">
<i class="fas fa-exclamation-triangle text-amber-700"></i>
</div>
<h4 class="font-bold text-lg text-amber-800">Menaces</h4>
</div>
<ul class="mt-2 list-disc list-inside text-amber-700 space-y-2 text-sm">
<li>Concurrence régionale intense et moderne</li>
<li>Perte des talents médicaux vers des plateformes mieux équipées</li>
<li>Érosion des parts de marché (surtout internationales)</li>
<li>Risque d'obsolescence et de marginalisation</li>
</ul>
</div>
</div>
</div>
</section>
<hr class="my-16 border-slate-200" />
<section id="diagnostic" class="scroll-mt-24 mb-16">
<div class="text-center mb-12">
<h2 class="text-3xl md:text-4xl font-bold text-slate-800 mb-2">
<span class="section-title">Diagnostic : La Rupture Numérique et Technologique</span>
</h2>
<p class="mt-8 text-lg max-w-3xl mx-auto text-slate-600">
Le diagnostic révèle une clinique opérant avec les outils d'hier
dans le monde de demain. Cette section quantifie le retard et met en
lumière les points de friction les plus critiques pour la patientèle
et la compétitivité.
</p>
</div>
<div class="grid grid-cols-1 lg:grid-cols-2 gap-8 mb-12">
<div class="bg-white p-8 rounded-xl shadow-lg">
<h3 class="font-bold text-xl text-slate-800 mb-6 flex items-center">
<i class="fas fa-laptop-medical text-primary mr-3"></i>
Bilan de Maturité Digitale
</h3>
<div class="flex flex-col items-center justify-center bg-slate-50 p-8 rounded-xl mb-6">
<div class="counter">0/5</div>
<p class="mt-2 font-medium text-slate-700">Score de Maturité Digitale</p>
<div class="w-full bg-slate-200 rounded-full h-2.5 mt-4">
<div class="bg-red-500 h-2.5 rounded-full" style="width: 0%"></div>
</div>
<p class="text-center text-sm mt-4 text-slate-500">
Un score nul qui reflète une absence totale de stratégie et
d'outils numériques pour l'acquisition et la gestion des
patients.
</p>
</div>
<div class="space-y-4">
<div class="flex items-start p-3 rounded-lg hover:bg-slate-50">
<span class="text-red-500 text-xl mr-3 mt-1"><i class="fas fa-times-circle"></i></span>
<div>
<h4 class="font-semibold text-slate-800">Site Web Inaccessible</h4>
<p class="text-sm text-slate-500">
Basé sur la technologie Flash, obsolète depuis 2020. Invisible pour 99% des utilisateurs.
</p>
</div>
</div>
<div class="flex items-start p-3 rounded-lg hover:bg-slate-50">
<span class="text-red-500 text-xl mr-3 mt-1"><i class="fas fa-times-circle"></i></span>
<div>
<h4 class="font-semibold text-slate-800">Réseaux Sociaux</h4>
<p class="text-sm text-slate-500">
Aucune présence officielle active sur Facebook, LinkedIn ou d'autres plateformes.
</p>
</div>
</div>
<div class="flex items-start p-3 rounded-lg hover:bg-slate-50">
<span class="text-red-500 text-xl mr-3 mt-1"><i class="fas fa-times-circle"></i></span>
<div>
<h4 class="font-semibold text-slate-800">E-réputation</h4>
<p class="text-sm text-slate-500">
Avis patients quasi-inexistants, ne permettant pas de bâtir un capital confiance en ligne.
</p>
</div>
</div>
</div>
</div>
<div class="bg-white p-8 rounded-xl shadow-lg">
<h3 class="font-bold text-xl text-slate-800 mb-6 flex items-center">
<i class="fas fa-x-ray text-primary mr-3"></i>
Plateau Technique : Le Handicap Stratégique
</h3>
<p class="text-slate-600 text-sm mb-6">
Le positionnement sur des chirurgies complexes (cardiaque, orthopédique) est en totale contradiction avec un plateau d'imagerie interne insuffisant. Cette dépendance à l'externe fragmente le parcours patient et représente une perte de revenus majeure.
</p>
<div class="space-y-4">
<div class="flex items-center justify-between p-4 bg-green-50 border-2 border-green-200 rounded-xl">
<div class="flex items-center">
<i class="fas fa-check-circle text-green-500 mr-3"></i>
<span class="font-semibold text-green-800">Scanner</span>
</div>
<span class="text-xl text-green-500">✅</span>
</div>
<p class="text-xs text-slate-400 text-center italic">
Performance et modèle non spécifiés, probablement anciens.
</p>
<div class="flex items-center justify-between p-4 bg-red-50 border-2 border-red-200 rounded-xl">
<div class="flex items-center">
<i class="fas fa-times-circle text-red-500 mr-3"></i>
<span class="font-semibold text-red-800">Imagerie par Résonance Magnétique (IRM)</span>
</div>
<span class="text-xl text-red-500">❌</span>
</div>
<div class="flex items-center justify-between p-4 bg-red-50 border-2 border-red-200 rounded-xl">
<div class="flex items-center">
<i class="fas fa-times-circle text-red-500 mr-3"></i>
<span class="font-semibold text-red-800">Radiothérapie</span>
</div>
<span class="text-xl text-red-500">❌</span>
</div>
<div class="flex items-center justify-between p-4 bg-red-50 border-2 border-red-200 rounded-xl">
<div class="flex items-center">
<i class="fas fa-times-circle text-red-500 mr-3"></i>
<span class="font-semibold text-red-800">Certifications Qualité (ISO, JCI...)</span>
</div>
<span class="text-xl text-red-500">❌</span>
</div>
</div>
<div class="mt-8 bg-slate-50 p-4 rounded-xl">
<h4 class="font-semibold text-slate-800 mb-2">Impact Financier Estimé</h4>
<div class="flex justify-between items-center">
<div>
<div class="text-sm text-slate-500">Perte annuelle due à l'externalisation</div>
<div class="text-xl font-bold text-primary">750K TND</div>
</div>
<div class="bg-primary-light p-2 rounded-lg">
<i class="fas fa-money-bill-wave text-white"></i>
</div>
</div>
</div>
</div>
</div>
</section>
<hr class="my-16 border-slate-200" />
<section id="concurrence" class="scroll-mt-24 mb-16">
<div class="text-center mb-12">
<h2 class="text-3xl md:text-4xl font-bold text-slate-800 mb-2">
<span class="section-title">Analyse Concurrentielle Interactive</span>
</h2>
<p class="mt-8 text-lg max-w-3xl mx-auto text-slate-600">
La PLC n'opère pas en vase clos. La région du Sahel est un hub
médical compétitif où les acteurs investissent massivement. Ce
graphique interactif compare la maturité digitale des cliniques.
Utilisez les filtres pour affiner l'analyse.
</p>
</div>
<div class="bg-white p-6 md:p-8 rounded-xl shadow-lg">
<div class="flex flex-wrap justify-center gap-2 md:gap-4 mb-6">
<button
id="filter-all"
class="btn-filter active px-4 py-2 text-sm font-medium border border-slate-200 rounded-full transition"
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Tous
</button>
<button
id="filter-mri"
class="btn-filter px-4 py-2 text-sm font-medium border border-slate-200 rounded-full transition"
>
Avec IRM
</button>
<button
id="filter-radio"
class="btn-filter px-4 py-2 text-sm font-medium border border-slate-200 rounded-full transition"
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Avec Radiothérapie
</button>
<button
id="filter-quality"
class="btn-filter px-4 py-2 text-sm font-medium border border-slate-200 rounded-full transition"
>
Certifiées Qualité
</button>
</div>
<div class="chart-container">
<canvas id="competitorChart"></canvas>
</div>
<div class="mt-8 overflow-x-auto">
<table class="min-w-full divide-y divide-slate-200">
<thead class="bg-slate-50">
<tr>
<th scope="col" class="px-6 py-3 text-left text-xs font-medium text-slate-500 uppercase tracking-wider">Clinique</th>
<th scope="col" class="px-6 py-3 text-left text-xs font-medium text-slate-500 uppercase tracking-wider">Ville</th>
<th scope="col" class="px-6 py-3 text-left text-xs font-medium text-slate-500 uppercase tracking-wider">IRM</th>
<th scope="col" class="px-6 py-3 text-left text-xs font-medium text-slate-500 uppercase tracking-wider">Radiothérapie</th>
<th scope="col" class="px-6 py-3 text-left text-xs font-medium text-slate-500 uppercase tracking-wider">Certification</th>
<th scope="col" class="px-6 py-3 text-left text-xs font-medium text-slate-500 uppercase tracking-wider">Score Digital</th>
</tr>
</thead>
<tbody class="bg-white divide-y divide-slate-200" id="competitor-table-body">
<!-- Table rows will be populated by JavaScript -->
</tbody>
</table>
</div>
<p class="text-xs text-center mt-4 text-slate-400">
Le score de maturité digitale est une évaluation basée sur la
présence en ligne, les fonctionnalités du site web (RDV, devis) et
la communication sur les outils internes (DPE, IA).
</p>
</div>
</section>
<hr class="my-16 border-slate-200" />
<section id="plan" class="scroll-mt-24">
<div class="text-center mb-12">
<h2 class="text-3xl md:text-4xl font-bold text-slate-800 mb-2">
<span class="section-title">Feuille de Route pour la Transformation</span>
</h2>
<p class="mt-8 text-lg max-w-3xl mx-auto text-slate-600">
Transformer les faiblesses en forces nécessite une approche
structurée. Voici une proposition de feuille de route stratégique en
3 phases, conçue pour générer de la valeur à chaque étape et
positionner la clinique comme un leader moderne.
</p>
</div>
<div class="relative">
<!-- Vertical line for timeline -->
<div class="timeline-line bg-slate-200 hidden md:block"></div>
<!-- Timeline items -->
<div class="space-y-20">
<!-- Phase 1 -->
<div class="relative md:grid md:grid-cols-2 md:gap-x-12 items-center">
<div class="md:text-right pb-10 md:pb-0">
<div class="timeline-dot bg-amber-500"></div>
<div
class="inline-block bg-amber-100 text-amber-700 font-bold px-4 py-1 rounded-full text-sm mb-4"
>
Phase 1 (0-6 mois)
</div>
<h3 class="text-2xl font-bold text-slate-800 mt-2">
Visibilité & "Quick Wins"
</h3>
<div class="mt-4 bg-amber-50 p-4 rounded-lg inline-block">
<div class="flex items-center">
<i class="fas fa-bullseye text-amber-600 mr-2"></i>
<span class="font-semibold">Objectif:</span>
</div>
<p class="text-sm mt-1">
Stopper l'hémorragie de parts de marché en rendant la clinique visible, moderne et accessible en ligne.
</p>
</div>
</div>
<div class="mt-4 md:mt-0 md:pl-12">
<div class="bg-white p-6 rounded-xl shadow-md border-l-4 border-amber-500">
<ul class="space-y-3">
<li class="flex items-start">
<span class="bg-amber-100 text-amber-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">1</span>
<span>Lancement d'un site web moderne et multilingue</span>
</li>
<li class="flex items-start">
<span class="bg-amber-100 text-amber-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">2</span>
<span>Intégration de la prise de RDV et devis en ligne</span>
</li>
<li class="flex items-start">
<span class="bg-amber-100 text-amber-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">3</span>
<span>Création et animation des réseaux sociaux (LinkedIn, Facebook)</span>
</li>
<li class="flex items-start">
<span class="bg-amber-100 text-amber-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">4</span>
<span>Lancement de l'étude de faisabilité pour l'imagerie</span>
</li>
</ul>
<div class="mt-6 bg-slate-50 p-4 rounded-lg">
<div class="flex items-center">
<i class="fas fa-chart-line text-amber-600 mr-2"></i>
<span class="font-semibold">Impact attendu:</span>
</div>
<p class="text-sm mt-1">
+30% de visibilité en ligne, +20% de nouveaux patients via le numérique
</p>
</div>
</div>
</div>
</div>
<!-- Phase 2 -->
<div class="relative md:grid md:grid-cols-2 md:gap-x-12 items-center">
<div class="md:text-right md:order-2 pb-10 md:pb-0">
<div class="timeline-dot bg-blue-500"></div>
<div
class="inline-block bg-blue-100 text-blue-700 font-bold px-4 py-1 rounded-full text-sm mb-4"
>
Phase 2 (6-18 mois)
</div>
<h3 class="text-2xl font-bold text-slate-800 mt-2">
Investissement Cœur de Métier
</h3>
<div class="mt-4 bg-blue-50 p-4 rounded-lg inline-block">
<div class="flex items-center">
<i class="fas fa-bullseye text-blue-600 mr-2"></i>
<span class="font-semibold">Objectif:</span>
</div>
<p class="text-sm mt-1">
Renforcer le plateau technique pour soutenir les spécialités clés et moderniser la gestion interne.
</p>
</div>
</div>
<div class="mt-4 md:mt-0 md:order-1 md:pr-12">
<div class="bg-white p-6 rounded-xl shadow-md border-l-4 border-blue-500">
<ul class="space-y-3">
<li class="flex items-start">
<span class="bg-blue-100 text-blue-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">1</span>
<span>Finalisation du business plan pour le pôle imagerie (Scanner/IRM)</span>
</li>
<li class="flex items-start">
<span class="bg-blue-100 text-blue-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">2</span>
<span>Sélection des fournisseurs et sécurisation du financement</span>
</li>
<li class="flex items-start">
<span class="bg-blue-100 text-blue-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">3</span>
<span>Lancement des travaux d'aménagement du pôle</span>
</li>
<li class="flex items-start">
<span class="bg-blue-100 text-blue-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">4</span>
<span>Déploiement d'un Dossier Patient Électronique (DPE) "léger"</span>
</li>
</ul>
<div class="mt-6 bg-slate-50 p-4 rounded-lg">
<div class="flex items-center">
<i class="fas fa-chart-line text-blue-600 mr-2"></i>
<span class="font-semibold">Impact attendu:</span>
</div>
<p class="text-sm mt-1">
Réduction de 40% des examens externalisés, amélioration de 30% de l'efficacité administrative
</p>
</div>
</div>
</div>
</div>
<!-- Phase 3 -->
<div class="relative md:grid md:grid-cols-2 md:gap-x-12 items-center">
<div class="md:text-right pb-10 md:pb-0">
<div class="timeline-dot bg-green-500"></div>
<div
class="inline-block bg-green-100 text-green-700 font-bold px-4 py-1 rounded-full text-sm mb-4"
>
Phase 3 (18+ mois)
</div>
<h3 class="text-2xl font-bold text-slate-800 mt-2">
Expansion & Innovation
</h3>
<div class="mt-4 bg-green-50 p-4 rounded-lg inline-block">
<div class="flex items-center">
<i class="fas fa-bullseye text-green-600 mr-2"></i>
<span class="font-semibold">Objectif:</span>
</div>
<p class="text-sm mt-1">
Positionner la PLC comme un acteur compétitif et innovant, leader sur ses niches.
</p>
</div>
</div>
<div class="mt-4 md:mt-0 md:pl-12">
<div class="bg-white p-6 rounded-xl shadow-md border-l-4 border-green-500">
<ul class="space-y-3">
<li class="flex items-start">
<span class="bg-green-100 text-green-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">1</span>
<span>Mise en service opérationnelle du scanner et de l'IRM</span>
</li>
<li class="flex items-start">
<span class="bg-green-100 text-green-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">2</span>
<span>Déploiement complet du DPE dans tous les services</span>
</li>
<li class="flex items-start">
<span class="bg-green-100 text-green-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">3</span>
<span>Lancement de services pilotes de télémédecine</span>
</li>
<li class="flex items-start">
<span class="bg-green-100 text-green-800 rounded-full w-6 h-6 flex items-center justify-center text-xs mr-3 mt-1">4</span>
<span>Engagement dans une démarche de certification qualité (ISO 9001)</span>
</li>
</ul>
<div class="mt-6 bg-slate-50 p-4 rounded-lg">
<div class="flex items-center">
<i class="fas fa-chart-line text-green-600 mr-2"></i>
<span class="font-semibold">Impact attendu:</span>
</div>
<p class="text-sm mt-1">
+50% de revenus d'imagerie, +15% de patients internationaux, certification qualité obtenue
</p>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- ROI Section -->
<div class="mt-20 bg-gradient-to-r from-primary to-primary-light rounded-2xl p-8 text-white">
<div class="max-w-4xl mx-auto">
<h3 class="text-2xl font-bold mb-6 text-center">Retour sur Investissement Projeté</h3>
<div class="grid grid-cols-1 md:grid-cols-3 gap-6">
<div class="bg-white/10 p-4 rounded-xl text-center">
<div class="text-3xl font-bold mb-2">750K TND</div>
<p>Économies annuelles par réduction d'externalisation</p>
</div>
<div class="bg-white/10 p-4 rounded-xl text-center">
<div class="text-3xl font-bold mb-2">+40%</div>
<p>Augmentation des revenus d'imagerie</p>
</div>
<div class="bg-white/10 p-4 rounded-xl text-center">
<div class="text-3xl font-bold mb-2">3-5 ans</div>
<p>Retour sur investissement total</p>
</div>
</div>
</div>
</div>
</section>
</main>
<footer class="bg-slate-800 text-slate-300 mt-16">
<div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8 py-8">
<div class="grid grid-cols-1 md:grid-cols-4 gap-8">
<div>
<div class="flex items-center mb-4">
<div class="bg-primary-light p-2 rounded-lg mr-3">
<i class="fas fa-hospital text-white"></i>
</div>
<h4 class="font-bold text-lg">Polyclinique La Corniche</h4>
</div>
<p class="text-sm text-slate-400">
Transformation stratégique pour une clinique moderne et compétitive.
</p>
</div>
<div>
<h4 class="font-bold text-slate-200 mb-4">Sections</h4>
<ul class="space-y-2">
<li><a href="#synthese" class="text-slate-400 hover:text-white transition">Synthèse</a></li>
<li><a href="#diagnostic" class="text-slate-400 hover:text-white transition">Diagnostic</a></li>
<li><a href="#concurrence" class="text-slate-400 hover:text-white transition">Concurrence</a></li>
<li><a href="#plan" class="text-slate-400 hover:text-white transition">Plan d'Action</a></li>
</ul>
</div>
<div>
<h4 class="font-bold text-slate-200 mb-4">Contact</h4>
<ul class="space-y-2 text-slate-400">
<li class="flex items-center">
<i class="fas fa-envelope mr-2"></i>
[email protected]
</li>
<li class="flex items-center">
<i class="fas fa-phone mr-2"></i>
+216 73 000 000
</li>
<li class="flex items-center">
<i class="fas fa-map-marker-alt mr-2"></i>
Sousse, Tunisie
</li>
</ul>
</div>
<div>
<h4 class="font-bold text-slate-200 mb-4">À propos</h4>
<p class="text-sm text-slate-400">
Ce tableau de bord interactif présente une analyse stratégique complète pour la transformation de la Polyclinique La Corniche.
</p>
</div>
</div>
<div class="border-t border-slate-700 mt-8 pt-6 text-center text-sm text-slate-400">
<p>© 2025 - Application d'Analyse Stratégique Interactive.</p>
<p class="mt-1">
Générée pour une mission de conseil en e-santé. Données basées sur le rapport d'analyse fourni.
</p>
</div>
</div>
</footer>
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