| | --- |
| | license: apache-2.0 |
| | language: |
| | - en |
| | tags: |
| | - social |
| | - analytic |
| | - x-analytics |
| | - engagement-prediction |
| | - twitter |
| | pretty_name: The AI Thread Engagement Predictor |
| | size_categories: |
| | - n<1K |
| | datasets: |
| | - ai-thread-engagement-rate |
| | --- |
| | |
| | # AI Thread Engagement Rate Predictor Dataset |
| |
|
| | This dataset contains a real-world, manually collected sample of **14 threads** posted on X (formerly Twitter) under [this account](https://x.com/PulkitSahu89/status/1833014886776832314) between **September 2024 and January 2025**. |
| |
|
| | Despite its small size, it is an authentic dataset with real engagement metrics, making it ideal for small-scale experiments, educational purposes, and exploratory analysis of how post features influence engagement. |
| |
|
| | --- |
| |
|
| | ## 📌 Purpose |
| |
|
| | The dataset is designed to help answer: |
| |
|
| | **Can we predict a thread's engagement rate based on its content, structure, and other posting attributes?** |
| |
|
| | **Engagement Rate** is defined by X as: |
| |
|
| | > The total number of times a user has interacted with a post. This includes all clicks (hashtags, links, usernames, post expansions), reposts, replies, follows, and likes. |
| |
|
| | --- |
| |
|
| | ## 🛠️ Collection Methodology |
| |
|
| | - **Data Source:** |
| | Metrics were collected using **X Post Analytics**, tracking user engagement, impressions, and other relevant metrics. |
| | |
| | - **Readability Analysis:** |
| | **Grammarly's data** was used to compute the Flesch Reading Ease score and other textual analysis metrics. |
| |
|
| | --- |
| |
|
| | ## 📊 Features Captured |
| |
|
| | The dataset includes the following columns: |
| |
|
| | | Column | Description | |
| | |----------------------|------------------------------------------------------------------------------| |
| | | **id** | Unique identifier for each thread | |
| | | **word_count** | Total number of words in each thread | |
| | | **reading_time(s)** | Estimated reading time (in seconds) | |
| | | **readability_score** | Flesch Reading Ease score (higher = easier to read) | |
| | | **posts_per_thread** | Number of posts within each thread | |
| | | **topic_complexity** | Subjective rating of the thread’s topic complexity | |
| | | **media_count** | Number of media elements (images, videos, quizzes) per thread | |
| | | **posting_time** | Time when the thread was posted (in IST) | |
| | | **post_frequency** | Number of posts made by the account in a week | |
| | | **impressions** | Number of times the thread was viewed | |
| | | **emojis** | Number of emojis used within the thread | |
| | | **engagements** | Total user engagements (likes, comments, reposts, follows, etc.) | |
| | |
| | **CSV Header Row:** |
| | id word_count reading_time(s) readability_score posts_per_thread topic_complexity media_count posting_time post_frequency impressions emojis engagements |
| | |
| | |
| | --- |
| | |
| | ## 🔄 Data Cleaning & Transformation |
| | |
| | - Basic data cleaning steps were applied. |
| | - Consistency checks ensured no missing or corrupted values. |
| | - Readability scores were normalized, numeric features standardized where necessary. |
| | |
| | --- |
| | |
| | ## 📓 Additional Resources |
| | |
| | A **Jupyter Notebook** is available demonstrating: |
| | - Exploratory data analysis (EDA) |
| | - A simple neural network model built to predict engagement rate. |
| |
|
| | 👉 **[Kaggle Notebook Link](https://www.kaggle.com/code/pulkitsahu89/simple-neural-network)** |
| |
|
| | --- |
| |
|
| | ## 🔍 Potential Use Cases |
| |
|
| | - Investigate the relationship between post characteristics (e.g., content length, readability, media usage) and engagement. |
| | - Build machine learning models to predict engagement rate. |
| | - Study how readability, timing, and media inclusion affect post performance. |
| | - Experiment with small, real-world datasets for educational purposes. |
| |
|
| | --- |
| |
|
| | ## 📄 License |
| |
|
| | - **License:** Apache 2.0 |
| | - **Usage:** Publicly available for research and educational purposes. |
| | - **Commercial Use:** Not permitted unless explicitly allowed under the license terms. |
| |
|
| | --- |
| |
|
| | ## 📢 Source |
| |
|
| | - **Data Source:** X Analytics |
| | - **Account:** [PulkitSahu89](https://x.com/PulkitSahu89) |
| |
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| | --- |
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