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Update app.py
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app.py
CHANGED
@@ -16,141 +16,137 @@ load_dotenv()
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genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))
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# Función para obtener la respuesta del modelo Gemini
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has_image = image_parts is not None
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has_text_input = target_audience or product_service or main_benefit
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if not (has_file_content or has_image or has_text_input):
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return "Debes proporcionar al menos un tipo de información: público objetivo, producto/servicio, beneficio principal o un archivo de referencia."
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# If we only have file content but no other inputs, we can proceed
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if (has_file_content or has_image) and not has_text_input:
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# File-only mode
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business_info = "Analyze the provided reference material to extract business information.\n"
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else:
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# Regular mode with validation
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if not target_audience:
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return "El campo de público objetivo es obligatorio cuando no se proporciona un archivo de referencia completo."
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if not product_service:
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return "Debes proporcionar tu producto/servicio cuando no se proporciona un archivo de referencia completo."
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if not main_benefit:
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return "Debes proporcionar el beneficio principal cuando no se proporciona un archivo de referencia completo."
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# Adjust prompt based on what's provided
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business_info = f"Target Audience: {target_audience}\n"
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business_info += f"Product/Service: {product_service}\n"
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business_info += f"Main Benefit: {main_benefit}\n"
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if tone_of_voice:
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business_info += f"Brand Tone of Voice: {tone_of_voice}\n"
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# Add file content if available
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reference_info = ""
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if file_content:
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reference_info = f"\nREFERENCE MATERIAL:\n{file_content}\n"
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model = genai.GenerativeModel('gemini-2.0-flash')
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full_prompt = f"""
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You are a Creative Concept expert. Analyze (internally only, do not output the analysis) the following information:
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BUSINESS INFORMATION:
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{business_info}
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{reference_info}
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A Creative Idea is a set of pieces created to sell a brand, product, or service, united by the same idea that is transmitted through a creative concept.
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First, analyze (but don't output) these points:
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1. TARGET AUDIENCE ANALYSIS:
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- What everyday concepts are they familiar with?
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- What TV shows, movies, or cultural references resonate with them?
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- What emotions and experiences are meaningful to them?
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- What mental images would be easy for them to recall?
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- What makes it unique or different?
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- What transformation does it offer?
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- What process or journey does the customer go through?
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- "Tu negocio es como un equipo de fútbol: necesita buenos jugadores (productos) y una estrategia clara para ganar clientes"
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- "Tu curso es como Netflix: ofrece contenido que engancha y soluciones que la gente realmente quiere ver"
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- Use SIMPLE, EVERYDAY language that anyone can understand
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- Avoid technical jargon, complex words, or business terminology
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- Write as if you're explaining to a friend in a casual conversation
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- Use everyday objects, activities, movies, TV shows or cultural references everyone knows
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- Make the connection SURPRISING and UNEXPECTED - connect things that normally wouldn't be connected
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- Challenge conventional thinking by finding parallels between your product and something completely different
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- Create analogies that make people say "I never thought of it that way!"
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- Focus on the main benefit
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- Create clear mental images
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- Be easy to remember
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- Use the brand's tone of voice if provided
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- Format with proper spacing between sections
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Output EXACTLY in this format (no additional text) in Spanish language:
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CONCEPTO CREATIVO 1:
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Concepto:
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[Main message/benefit in simple, conversational language]
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[Direct analogy: "X es como Y porque Z"]
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[Short headline example applying the creative concept]
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"""
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# Handle text-only or text+image requests
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if image_parts:
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response = model.generate_content([full_prompt, image_parts], generation_config={"temperature": temperature})
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else:
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response = model.generate_content([full_prompt], generation_config={"temperature": temperature})
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return response.parts[0].text if response and response.parts else "Error generating content."
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# Configurar la aplicación Streamlit
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st.set_page_config(page_title="Generador de Ideas Creativas", page_icon="💡", layout="wide")
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st.error(f"Error al procesar la imagen: {str(e)}")
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is_image = False
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# Add contrast parameter
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contrast_level = st.slider(
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"Nivel de contraste:",
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min_value=1,
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max_value=5,
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value=3,
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step=1,
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help="Valores más altos generan analogías entre conceptos más distantes y sorprendentes."
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)
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temperature = st.slider(
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"Nivel de creatividad:",
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min_value=0.0,
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tone_of_voice,
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temperature,
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file_content,
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image_parts
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st.session_state.get("selected_approach", ""),
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contrast_level if 'contrast_level' in locals() else 3
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)
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# Display the response if it exists in session state
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data=download_content,
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file_name=f"conceptos_creativos_{timestamp}.txt",
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mime="text/plain"
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)
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with st.expander("Opciones avanzadas"):
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# Add creative approach selector
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creative_approaches = {
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"Analogías Cotidianas": "Usa objetos y situaciones del día a día para explicar tu producto",
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"Contrastes Extremos": "Compara tu producto con algo completamente opuesto para destacar beneficios",
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"Mundos Ficticios": "Usa referencias de películas, series o libros populares",
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"Absurdo Lógico": "Crea conexiones inesperadas pero que tienen sentido al explicarlas",
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"Inversión de Roles": "Presenta tu producto como si fuera el cliente, o el problema como la solución"
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}
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selected_approach = st.selectbox(
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"Enfoque creativo:",
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options=list(creative_approaches.keys()),
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index=0,
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key="approach_selectbox"
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)
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# Display the description of the selected approach
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st.info(creative_approaches[selected_approach])
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# Store the selected approach
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st.session_state.selected_approach = selected_approach
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genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))
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# Función para obtener la respuesta del modelo Gemini
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def get_gemini_response(product_service, target_audience, main_benefit, tone_of_voice, temperature, file_content="", image_parts=None):
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# Check if we have at least one source of information
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has_file_content = bool(file_content.strip())
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has_image = image_parts is not None
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has_text_input = target_audience or product_service or main_benefit
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if not (has_file_content or has_image or has_text_input):
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return "Debes proporcionar al menos un tipo de información: público objetivo, producto/servicio, beneficio principal o un archivo de referencia."
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# If we only have file content but no other inputs, we can proceed
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if (has_file_content or has_image) and not has_text_input:
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# File-only mode
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business_info = "Analyze the provided reference material to extract business information.\n"
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else:
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# Regular mode with validation
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if not target_audience:
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return "El campo de público objetivo es obligatorio cuando no se proporciona un archivo de referencia completo."
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if not product_service:
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return "Debes proporcionar tu producto/servicio cuando no se proporciona un archivo de referencia completo."
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if not main_benefit:
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return "Debes proporcionar el beneficio principal cuando no se proporciona un archivo de referencia completo."
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# Adjust prompt based on what's provided
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business_info = f"Target Audience: {target_audience}\n"
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business_info += f"Product/Service: {product_service}\n"
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business_info += f"Main Benefit: {main_benefit}\n"
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if tone_of_voice:
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business_info += f"Brand Tone of Voice: {tone_of_voice}\n"
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# Add file content if available
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reference_info = ""
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if file_content:
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reference_info = f"\nREFERENCE MATERIAL:\n{file_content}\n"
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model = genai.GenerativeModel('gemini-2.0-flash')
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full_prompt = f"""
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You are a Creative Concept expert. Analyze (internally only, do not output the analysis) the following information:
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BUSINESS INFORMATION:
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{business_info}
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{reference_info}
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A Creative Idea is a set of pieces created to sell a brand, product, or service, united by the same idea that is transmitted through a creative concept.
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First, analyze (but don't output) these points:
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1. TARGET AUDIENCE ANALYSIS:
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- What everyday concepts are they familiar with?
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- What TV shows, movies, or cultural references resonate with them?
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- What emotions and experiences are meaningful to them?
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- What mental images would be easy for them to recall?
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2. PRODUCT/SERVICE ANALYSIS:
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- What is the main benefit or promise?
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- What makes it unique or different?
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- What transformation does it offer?
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- What process or journey does the customer go through?
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Based on your internal analysis, create THREE different Creative Concepts in Spanish language.
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Each concept should be a DIRECT ANALOGY or METAPHOR that connects your product/service to something completely different but familiar.
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Examples of good creative concepts:
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- "Escribir copy es como cocinar tu plato favorito porque necesitas los ingredientes correctos para que todos quieran probarlo"
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- "Tu negocio es como un equipo de fútbol: necesita buenos jugadores (productos) y una estrategia clara para ganar clientes"
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- "Tu curso es como Netflix: ofrece contenido que engancha y soluciones que la gente realmente quiere ver"
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For each concept, include:
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CONCEPT: A clear statement of the main benefit
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CREATIVITY: A direct analogy or metaphor connecting your product to something completely different but familiar
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HEADLINE EXAMPLE: A short, catchy headline that applies the creative concept
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CRITICAL INSTRUCTIONS:
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- Each concept MUST use a direct "X es como Y porque Z" structure
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- Use SIMPLE, EVERYDAY language that anyone can understand
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- Avoid technical jargon, complex words, or business terminology
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- Write as if you're explaining to a friend in a casual conversation
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- Use everyday objects, activities, movies, TV shows or cultural references everyone knows
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- Make the connection surprising but logical once explained
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- Focus on the main benefit
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- Create clear mental images
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- Be easy to remember
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- Use the brand's tone of voice if provided
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- Format with proper spacing between sections
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Output EXACTLY in this format (no additional text) in Spanish language:
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CONCEPTO CREATIVO 1:
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Concepto:
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[Main message/benefit in simple, conversational language]
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Creatividad:
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[Direct analogy using everyday language: "X es como Y porque Z"]
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Ejemplo de Titular:
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[Short headline example applying the creative concept]
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CONCEPTO CREATIVO 2:
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Concepto:
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[Main message/benefit]
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Creatividad:
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[Direct analogy: "X es como Y porque Z"]
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Ejemplo de Titular:
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[Short headline example applying the creative concept]
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CONCEPTO CREATIVO 3:
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Concepto:
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[Main message/benefit]
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Creatividad:
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[Direct analogy: "X es como Y porque Z"]
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Ejemplo de Titular:
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[Short headline example applying the creative concept]
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"""
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# Handle text-only or text+image requests
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if image_parts:
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response = model.generate_content([full_prompt, image_parts], generation_config={"temperature": temperature})
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else:
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response = model.generate_content([full_prompt], generation_config={"temperature": temperature})
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return response.parts[0].text if response and response.parts else "Error generating content."
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# Configurar la aplicación Streamlit
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st.set_page_config(page_title="Generador de Ideas Creativas", page_icon="💡", layout="wide")
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st.error(f"Error al procesar la imagen: {str(e)}")
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is_image = False
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temperature = st.slider(
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"Nivel de creatividad:",
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min_value=0.0,
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tone_of_voice,
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temperature,
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file_content,
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image_parts
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)
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# Display the response if it exists in session state
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data=download_content,
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file_name=f"conceptos_creativos_{timestamp}.txt",
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mime="text/plain"
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)
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