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Browse files- app.py +51 -27
- formulas.py +81 -161
app.py
CHANGED
@@ -5,6 +5,7 @@ import time
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from dotenv import load_dotenv
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from styles import get_custom_css, get_response_html_wrapper
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from formulas import offer_formulas
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import PyPDF2
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import docx
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from PIL import Image
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@@ -20,8 +21,8 @@ load_dotenv()
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genai.configure(api_key=os.getenv('GOOGLE_API_KEY'))
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model = genai.GenerativeModel('gemini-2.0-flash')
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#
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from formulas import create_offer_instruction, offer_formulas
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# Initialize session state variables if they don't exist
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if 'submitted' not in st.session_state:
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@@ -53,48 +54,46 @@ col1, col2 = st.columns([4, 6])
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# Main input section in left column
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with col1:
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# Define the generate_offer function first
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def handle_generate_button():
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has_manual_input = bool(skills or product_service)
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has_file_input = bool(uploaded_file is not None and not is_image)
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has_image_input = bool(uploaded_file is not None and is_image)
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-
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# Simple validation - check if we have at least one input type
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if not (has_manual_input or has_file_input or has_image_input):
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st.error('Por favor ingresa texto o sube un archivo/imagen')
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return
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st.session_state.submitted = True
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st.session_state.generated = False
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# Store inputs
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if has_file_input:
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st.session_state.file_content = file_content
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if has_image_input:
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st.session_state.
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#
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if has_image_input:
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if has_manual_input
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st.session_state.input_type = "manual_image"
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else:
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st.session_state.input_type = "image"
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else:
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if has_manual_input and has_file_input
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st.session_state.input_type = "both"
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elif has_file_input:
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st.session_state.input_type = "file"
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elif has_manual_input:
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st.session_state.input_type = "manual"
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#
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st.session_state.temperature = temperature
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st.session_state.formula_type = formula_type
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# Keep only the manual input tab
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with st.container():
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@@ -196,12 +195,37 @@ with col2:
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product_name = "Producto/Servicio"
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# Get the instruction using the formula
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instruction = create_offer_instruction(
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avatar_description=avatar_description,
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product_name=product_name,
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selected_formula_name=
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)
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# Add additional context based on input type
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if st.session_state.input_type == "manual":
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additional_context = f"""
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from dotenv import load_dotenv
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from styles import get_custom_css, get_response_html_wrapper
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from formulas import offer_formulas
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from prompts import create_offer_instruction, create_promise_instruction
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import PyPDF2
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import docx
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from PIL import Image
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genai.configure(api_key=os.getenv('GOOGLE_API_KEY'))
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model = genai.GenerativeModel('gemini-2.0-flash')
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# Remove duplicate import
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# from formulas import create_offer_instruction, offer_formulas
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# Initialize session state variables if they don't exist
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if 'submitted' not in st.session_state:
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# Main input section in left column
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with col1:
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# Define the generate_offer function first
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def handle_generate_button():
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# Get file type if file is uploaded
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is_image = False
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if uploaded_file is not None:
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file_type = uploaded_file.name.split('.')[-1].lower()
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is_image = file_type in ['jpg', 'jpeg', 'png']
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# Validate inputs
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has_manual_input = bool(skills or product_service)
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has_file_input = bool(uploaded_file is not None and not is_image)
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has_image_input = bool(uploaded_file is not None and is_image)
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if not (has_manual_input or has_file_input or has_image_input):
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st.error('Por favor ingresa texto o sube un archivo/imagen')
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return
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# Update session state
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st.session_state.submitted = True
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st.session_state.generated = False
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# Store inputs
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st.session_state.skills = skills
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st.session_state.product_service = product_service
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st.session_state.target_audience = target_audience
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st.session_state.formula_type = formula_type
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if has_file_input:
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st.session_state.file_content = file_content
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if has_image_input:
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st.session_state.image = uploaded_file.getvalue()
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# Determine input type
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if has_image_input:
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st.session_state.input_type = "manual_image" if has_manual_input else "image"
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else:
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st.session_state.input_type = "both" if (has_manual_input and has_file_input) else ("file" if has_file_input else "manual")
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# Call generate_offer function to create the offer
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generate_offer()
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# Keep only the manual input tab
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with st.container():
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product_name = "Producto/Servicio"
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# Get the instruction using the formula
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# Usar la función actualizada
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# In the generate_offer function or wherever the error is occurring
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# The function definition needs proper indentation for its body
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# Where you're generating the offer
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def generate_offer():
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# Get necessary variables
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selected_formula_name = st.session_state.formula_type
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avatar_description = st.session_state.target_audience
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product_name = st.session_state.product_service
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# Create the base instruction
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instruction = create_offer_instruction(
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avatar_description=avatar_description,
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product_name=product_name,
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selected_formula_name=selected_formula_name,
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offer_formulas=offer_formulas
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)
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# Add file content if available
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if st.session_state.input_type in ["file", "both"]:
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additional_context = f"\n\nAdditional context from uploaded file:\n{st.session_state.file_content}"
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instruction += additional_context
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# Generate the response
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response = model.generate_content(instruction)
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offer_result = response.text
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# Update session state
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st.session_state.offer_result = offer_result
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st.session_state.generated = True
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# Add additional context based on input type
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if st.session_state.input_type == "manual":
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additional_context = f"""
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formulas.py
CHANGED
@@ -1,155 +1,3 @@
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# The function create_offer_instruction remains unchanged
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# Remove the random import since we no longer need it
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# import random
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# Add this function at the beginning of the file
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# Define a single system prompt at the top of the file
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offer_system_prompt = """You are a world-class expert copywriter, experienced in creating compelling offers that connect emotionally with the target audience.
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OBJECTIVE:
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- Generate a convincing offer in Spanish
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- Connect emotionally with the audience
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- Address real desires, problems, and motivations
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- Maintain natural and conversational language
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CRITICAL OUTPUT RULES:
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- Output ONLY the offer itself with NO introductory text, explanations, or additional commentary
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- Start directly with the attention hook or opening phrase
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- The entire response should be ONLY the offer itself following the formula structure
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- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
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"""
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def create_offer_instruction(avatar_description, product_name, selected_formula_name):
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"""
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Creates instructions for generating an offer based on the selected formula.
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Args:
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avatar_description: Description of the target audience
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product_name: Name of the product or service
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selected_formula_name: Name of the formula to use ("Fórmula Sueño-Obstáculo" or "Oferta Dorada")
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Returns:
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str: Complete instruction for generating the offer
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"""
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# Get the selected formula
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selected_formula = offer_formulas[selected_formula_name]
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# Add specific instructions for each formula
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additional_instructions = ""
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if selected_formula_name == "Fórmula Sueño-Obstáculo":
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additional_instructions = """
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SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
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1. PRODUCT/SERVICE NAME HANDLING:
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- If product_name is provided and not empty, use it EXACTLY as written
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- If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
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* Reflects the target audience's desires and challenges
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* Communicates the main benefit or transformation
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* Sounds professional and memorable
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* Is specific to the niche or industry mentioned in avatar_description
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- If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")
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2. Analyze ALL available information:
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- Product/service name (product_name variable) or create one if needed
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- Target audience description (avatar_description)
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- Content from uploaded files (if any)
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3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
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- Any type mentioned in product_name
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- The nature of the solution described in avatar_description
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- The most suitable format for the target audience's needs
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4. Create a comprehensive offer by combining:
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- The appropriate type (determined in step 3)
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- The exact product name (if provided) or your created name (if needed)
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- A compelling dream based on avatar_description
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- A relevant obstacle based on avatar_description
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5. The dream should be ambitious but believable, incorporating:
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- Target audience desires from avatar_description
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- Explicit goals mentioned in uploaded content (if any)
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6. The obstacle should reflect:
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- Real problems mentioned in avatar_description
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- Challenges that would normally prevent achieving the dream
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7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
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- "Presentamos un..."
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- "Te ofrecemos un..."
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- "Descubre nuestro..."
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- "Conoce el..."
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- "Hemos creado un..."
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- "Imagina tener acceso a un..."
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- "Por fin existe un..."
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- "Ahora puedes acceder a un..."
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- "Tenemos para ti un..."
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- "Disfruta de un..."
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"""
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elif selected_formula_name == "Oferta Dorada":
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additional_instructions = """
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SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
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1. ATTENTION HOOK HANDLING:
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- Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
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- Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
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- DO NOT use questions as hooks - use statements, statistics, or shocking revelations instead
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- CUSTOMIZE the hook specifically for this avatar - don't use generic examples
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- The hook MUST address the SAME problem that your promise will solve
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Choose randomly from these statement hooks and CUSTOMIZE for your avatar:
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- "El 83% de los [avatar's profession/role] pierden [specific resource] en [specific activity] que nadie aprovecha."
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- "9 de cada 10 [avatar's field] fracasan en sus primeros 6 meses por este error."
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- "Lo que nadie te dice sobre [avatar's challenge] es que la mayoría fracasa en los primeros 3 meses."
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- "El secreto que [competitors/industry] no quieren que sepas sobre [avatar's goal]."
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- "Tu [avatar's current strategy/approach] está ahuyentando a tus [avatar's desired outcome]."
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- "Mientras algunos [positive outcome], tú sigues [negative current situation]."
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- "La mayoría de [current solutions] son una pérdida total de [resources]."
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- "Hace 6 meses estaba exactamente donde tú estás: [avatar's current struggle]."
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2. MAINTAIN THEMATIC CONSISTENCY:
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- The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
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- Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)
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3. Create a compelling QUANTIFIABLE PROMISE that:
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- Is written COMPLETELY IN CAPITAL LETTERS
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- Includes concrete numbers (money, time, results)
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- Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
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- Specifies the exact result they will obtain
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- Optionally includes time or effort required
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- NEVER uses exclamation marks (!)
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- DIRECTLY addresses the same problem mentioned in the hook
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4. Craft a benefit statement that:
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- Clearly explains the result they will obtain
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- Includes an authority element (proven method, studies, experience)
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- Establishes a realistic timeframe or effort needed
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- CONTINUES the same theme established in the hook and promise
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"""
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# Create the instruction using the system prompt at the beginning
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instruction = f"""{offer_system_prompt}
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FORMULA TO USE:
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{selected_formula["description"]}
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{additional_instructions}
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PRODUCT/SERVICE:
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{product_name}
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TARGET AUDIENCE:
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{avatar_description}
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Create a compelling offer following the formula structure exactly.
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"""
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# Add examples if available
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if selected_formula.get("examples") and len(selected_formula["examples"]) > 0:
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examples_text = "\n\n".join([f"Example {i+1}:\n{example}" for i, example in enumerate(selected_formula["examples"][:3])])
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instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
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return instruction
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# The rest of your offer_formulas dictionary remains unchanged
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offer_formulas = {
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"Oferta Dorada": {
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"description": """
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#### 3 **Benefit + Authority + Time or Effort**
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In this part, we explain the result they will obtain, supported by an authority factor (proven method, studies, experience, validations) and establishing a time frame or necessary effort to achieve it.
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**Structure Formats:**
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1. "[Feature] para que puedas [Benefit] con lo que [Meaning]"
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2. "Con [Feature] podrás [Benefit] permitiéndote [Meaning]"
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3. "Gracias a [Feature] lograrás [Benefit] haciendo que [Meaning]"
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4. "Mediante [Feature] conseguirás [Benefit] lo que significa [Meaning]"
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5. "Usando [Feature] alcanzarás [Benefit] transformando [Meaning]"
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**Incorrect example:**
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"Grow your business with our strategy." (Doesn't say how long it will take or how reliable the strategy is).
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CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN LEADS INTERESADOS EN TUS SERVICIOS.
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Usando nuestra estrategia de contenido viral alcanzarás visibilidad exponencial transformando tu presencia en redes en un canal de captación automático en menos de 30 días."""
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]
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},
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"Fórmula Sueño-Obstáculo": {
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"description": """
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**Structure Format (Classic example):**
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"Se trata de un (training, product or service) llamado ("name of your solution") que te va a permitir (big dream) aún y cuando (big obstacle)"
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""",
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"examples": [
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}
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}
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1 |
offer_formulas = {
|
2 |
"Oferta Dorada": {
|
3 |
"description": """
|
|
|
38 |
#### 3 **Benefit + Authority + Time or Effort**
|
39 |
In this part, we explain the result they will obtain, supported by an authority factor (proven method, studies, experience, validations) and establishing a time frame or necessary effort to achieve it.
|
40 |
|
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|
41 |
**Incorrect example:**
|
42 |
"Grow your business with our strategy." (Doesn't say how long it will take or how reliable the strategy is).
|
43 |
|
|
|
92 |
CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN LEADS INTERESADOS EN TUS SERVICIOS.
|
93 |
|
94 |
Usando nuestra estrategia de contenido viral alcanzarás visibilidad exponencial transformando tu presencia en redes en un canal de captación automático en menos de 30 días."""
|
95 |
+
],
|
96 |
+
"custom_instructions": """
|
97 |
+
SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
|
98 |
+
1. ATTENTION HOOK HANDLING:
|
99 |
+
- Analyze the avatar_description DEEPLY to understand their specific pain points, frustrations, and desires
|
100 |
+
- Select a powerful attention hook that DIRECTLY connects with the avatar's current reality
|
101 |
+
- Use statements, statistics, or shocking revelations, questions as hooks
|
102 |
+
- CUSTOMIZE the hook specifically for this avatar - don't use generic examples
|
103 |
+
- The hook MUST address the SAME problem that your promise will solve
|
104 |
+
|
105 |
+
2. MAINTAIN THEMATIC CONSISTENCY:
|
106 |
+
- The attention hook, quantifiable promise, and benefit statement MUST all address the SAME problem
|
107 |
+
- Create a LOGICAL PROGRESSION from problem (hook) to solution (promise) to implementation (benefit)
|
108 |
+
|
109 |
+
3. Create a compelling QUANTIFIABLE PROMISE that:
|
110 |
+
- Is written COMPLETELY IN CAPITAL LETTERS
|
111 |
+
- Includes concrete numbers (money, time, results)
|
112 |
+
- Uses powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
|
113 |
+
- Specifies the exact result they will obtain
|
114 |
+
- Optionally includes time or effort required
|
115 |
+
- NEVER uses exclamation marks (!)
|
116 |
+
- DIRECTLY addresses the same problem mentioned in the hook
|
117 |
+
|
118 |
+
4. Craft a benefit statement that:
|
119 |
+
- Clearly explains the result they will obtain
|
120 |
+
- Includes an authority element (proven method, studies, experience)
|
121 |
+
- Establishes a realistic timeframe or effort needed
|
122 |
+
- CONTINUES the same theme established in the hook and promise
|
123 |
+
"""
|
124 |
},
|
125 |
"Fórmula Sueño-Obstáculo": {
|
126 |
"description": """
|
|
|
166 |
**Structure Format (Classic example):**
|
167 |
"Se trata de un (training, product or service) llamado ("name of your solution") que te va a permitir (big dream) aún y cuando (big obstacle)"
|
168 |
""",
|
169 |
+
"examples": [
|
170 |
+
"Se trata de un entrenamiento llamado \"Método Flujo Creativo\" que te va a permitir escribir contenido de alto impacto todos los días aún y cuando creas que no tienes talento para la escritura.",
|
171 |
+
"Se trata de un servicio llamado \"Transformación Financiera Total\" que te va a permitir duplicar tus ingresos en 90 días aún y cuando ahora mismo estés endeudado hasta el cuello.",
|
172 |
+
"Se trata de un producto llamado \"Sistema de Meditación Rápida\" que te va a permitir alcanzar estados profundos de calma en solo 5 minutos aún y cuando tengas una mente hiperactiva que no para de pensar."
|
173 |
+
],
|
174 |
+
"custom_instructions": """
|
175 |
+
SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
|
176 |
+
1. PRODUCT/SERVICE NAME HANDLING:
|
177 |
+
- If product_name is provided and not empty, use it EXACTLY as written
|
178 |
+
- If product_name is empty, generic (like "Producto/Servicio"), or contains placeholders, CREATE a compelling name that:
|
179 |
+
* Reflects the target audience's desires and challenges
|
180 |
+
* Communicates the main benefit or transformation
|
181 |
+
* Sounds professional and memorable
|
182 |
+
* Is specific to the niche or industry mentioned in avatar_description
|
183 |
+
- If product_name contains a full phrase like "Un curso llamado Inglés sin problemas", extract only the real name ("Inglés sin problemas")
|
184 |
+
|
185 |
+
2. Analyze ALL available information:
|
186 |
+
- Product/service name (product_name variable) or create one if needed
|
187 |
+
- Target audience description (avatar_description)
|
188 |
+
- Content from uploaded files (if any)
|
189 |
+
|
190 |
+
3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
|
191 |
+
- Any type mentioned in product_name
|
192 |
+
- The nature of the solution described in avatar_description
|
193 |
+
- The most suitable format for the target audience's needs
|
194 |
+
|
195 |
+
4. Create a comprehensive offer by combining:
|
196 |
+
- The appropriate type (determined in step 3)
|
197 |
+
- The exact product name (if provided) or your created name (if needed)
|
198 |
+
- A compelling dream based on avatar_description
|
199 |
+
- A relevant obstacle based on avatar_description
|
200 |
+
|
201 |
+
5. The dream should be ambitious but believable, incorporating:
|
202 |
+
- Target audience desires from avatar_description
|
203 |
+
- Explicit goals mentioned in uploaded content (if any)
|
204 |
+
|
205 |
+
6. The obstacle should reflect:
|
206 |
+
- Real problems mentioned in avatar_description
|
207 |
+
- Challenges that would normally prevent achieving the dream
|
208 |
+
|
209 |
+
7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
|
210 |
+
- "Presentamos un..."
|
211 |
+
- "Te ofrecemos un..."
|
212 |
+
- "Descubre nuestro..."
|
213 |
+
- "Conoce el..."
|
214 |
+
- "Hemos creado un..."
|
215 |
+
- "Imagina tener acceso a un..."
|
216 |
+
- "Por fin existe un..."
|
217 |
+
- "Ahora puedes acceder a un..."
|
218 |
+
- "Tenemos para ti un..."
|
219 |
+
- "Disfruta de un..."
|
220 |
+
"""
|
221 |
}
|
222 |
}
|