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| # HR Record | |
| # Emily Tran | |
| ## Summary | |
| - **Date of Birth:** March 18, 1991 | |
| - **Job Title:** Digital Marketing Specialist | |
| - **Location:** San Francisco, CA | |
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| ## Insurellm Career Progression | |
| - **February 2020 - Present**: Digital Marketing Specialist | |
| - Emily Tran has been pivotal in enhancing Insurellm's online presence through targeted social media campaigns and SEO strategies. | |
| - Successfully managed a team of interns for the 'Spring Into Safety' initiative, increasing customer engagement by 35%. | |
| - **June 2018 - January 2020**: Marketing Coordinator | |
| - Assisted in the development and execution of marketing campaigns to promote Insurellm's products. | |
| - Collected and analyzed data on customer demographics to inform Insurellm’s marketing strategies. | |
| - **January 2017 - May 2018**: Marketing Intern | |
| - Supported the Marketing team by collaborating on content creation and digital advertising projects. | |
| - Gained hands-on experience with marketing automation tools, enriching her skillset for her role in Insurellm. | |
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| ## Annual Performance History | |
| - **2023**: | |
| - Performance Rating: Exceeds Expectations | |
| - Key Achievements: Led the "Tech the Halls" campaign that resulted in a 50% increase in leads during the holiday season. | |
| - Emily Tran's innovative strategies and attention to detail have made her stand out among her peers. | |
| - **2022**: | |
| - Performance Rating: Meets Expectations | |
| - Key Achievements: Enhanced Insurellm's email marketing strategy, achieving a 25% open rate increase. | |
| - **2021**: | |
| - Performance Rating: Meets Expectations | |
| - Key Achievements: Contributed to the launch of a customer referral program that resulted in a 15% growth in B2C customers. | |
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| ## Compensation History | |
| - **2023**: | |
| - Base Salary: $75,000 | |
| - Bonus: $10,000 for exceeding annual targets. | |
| - **2022**: | |
| - Base Salary: $70,000 | |
| - Bonus: $5,000 for achieving marketing milestones. | |
| - **2021**: | |
| - Base Salary: $67,500 | |
| - No bonus due to reallocation of marketing funds during the pandemic. | |
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| ## Other HR Notes | |
| - **Training Completed**: | |
| - Advanced Digital Marketing Workshop (2021) | |
| - Analytics and Reporting in Digital Advertising (2022) | |
| - **Professional Development Goals**: | |
| - Emily Tran aims to become a Marketing Manager within the next two years, focusing on leading larger campaigns and developing junior team members. | |
| - **Hobbies**: | |
| - Emily enjoys photography and regularly contributes to Insurellm's social media content with her own high-quality images. | |
| - She is also passionate about sustainability and organizes monthly team volunteer events for environmental awareness. | |
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| Emily Tran continues to be a valuable asset to Insurellm, driving innovative marketing strategies that resonate with a diverse customer base. Her contributions have significantly enhanced the company's branding and customer outreach efforts. |