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And you know why?
|
Vous savez pourquoi ?
|
en-fr
|
Because guess what I know now.
|
제가 무엇을 알게 됐는지 추측해 보세요.
|
en-ko
|
I know they're out of 120 grand a year in schooling for the next 12 years.
|
So che spenderanno 120.000 dollari l'anno nei prossimi dodici anni, per la scuola.
|
en-it
|
Spouse is on the board of the kids' school, I know they're out of 100K probably.
|
La moglie è nel consiglio scolastico, quindi sono circa 100.000 dollari.
|
en-it
|
It's a six-figure.
|
肯定是六位数。 他们都在校友会里面,
|
en-zh-cn
|
They're both involved in their school alumni, that's probably 25K.
|
Sono entrambi nella rete di ex studenti, sono circa 25.000 dollari.
|
en-it
|
They told me they live on the Upper East Side -- I can look up their apartment online and find out what their mortgage is.
|
Disseram-me que vivem no Upper East Side. Posso procurar o apartamento deles e descobrir qual é a hipoteca.
|
en-pt
|
And I know they own a second home in Mexico.
|
멕시코에 집이 하나 더 있다는 사실도 알게 됐죠.
|
en-ko
|
Oh, and they own a boat.
|
Oh, e têm um barco.
|
en-pt
|
Which is like funny money, right?
|
真有點揮金如土,對吧?
|
en-zh-tw
|
So what I now understand -- (Laughter) It's true.
|
Então, o que entendo agora... (Risos) É verdade!
|
en-pt-br
|
What I now understand is that their 1,000-dollar gift is probably more of a starter gift.
|
Ora so che la loro donazione da mille dollari probabilmente sarà solo l'inizio.
|
en-it
|
And I should be thinking about ways to help them partner with us and invest in a more meaningful way.
|
E que eu devia pensar em formas de os ajudar a associarem-se a nós e a investir de forma mais significativa.
|
en-pt
|
I know this sounds a tad mercenary.
|
Sé que esto suena un poco mercenario.
|
en-es
|
I'm not confused about how it sounds.
|
Não tenho dúvidas quanto a isso.
|
en-pt-br
|
But here's what I want to tell you, because this is the part that all my clients always want to skip, because they think it's the fluff and it's not important.
|
하지만 제가 말씀드린 이유는 대부분의 고객들이 이 부분을 건너띄기를 원하고 이 과정을 하찮고 시덥잖게 생각하기 때문이죠.
|
en-ko
|
If you don't understand what they care about and what they value, how are you ever going to be able to tell them about your work, right?
|
é que se você não entende o que importa para eles e o que valorizam, como vai poder falar com eles sobre o seu trabalho?
|
en-pt-br
|
I want them to fund our work, I do.
|
Eu quero que eles financiem o nosso trabalho.
|
en-pt
|
But I also want them to have a really meaningful experience as a donor, so that they feel like we're partners and they're not an ATM, right?
|
Mas também quero que eles tenham uma experiência gratificante como dadores, para sentirem que somos parceiros e que não são um cartão de Multibanco.
|
en-pt
|
So it's important to ask the questions, because the more you know about them and you know what they value, the more you can steer the conversation in a direction about your work that will resonate for them.
|
所以,问问题非常重要, 因为你越了解他们, 你越知道他们看重什么, 你就越能掌控谈话的方向, 好让他们对你的事业 产生共鸣。
|
en-zh-cn
|
And once you get past the get-to-know-you part, you get into the fun stuff, like, "Why are you philanthropic at all?"
|
Y una vez que superen la parte de la presentación y pasen a cosas divertidas como: "¿Por qué es filántropo?"
|
en-es
|
"Why do you invest in new ideas?
|
"Perché investi in nuove idee?
|
en-it
|
Do you want giving back to be a value you pass on to your children?
|
Voulez-vous transmettre à vos enfants la valeur du don à la communauté ?
|
en-fr
|
Can we help you do that?"
|
¿Podemos ayudarle con eso?"
|
en-es
|
It's really awesome, it's meaningful, and remember, it's a conversation, it's not a cross examination, it's not an interview.
|
É ótimo, é significativo, e lembrem-se, é uma conversa, não é um exame, não é uma entrevista.
|
en-pt
|
Don't walk in there and tell them everything you already know about them, because you did your research.
|
Non state a elencare tutto ciò che già sapete di loro dopo la ricerca online. Non c'è un premio per chi sa usare Google.
|
en-it
|
It's 75 percent them talking, 25 percent you listening.
|
Eles falam 75% do tempo, e você escuta 25%.
|
en-pt-br
|
It's better to be a good listener than a good showman.
|
É melhor ser um bom ouvinte do que um exibicionista.
|
en-pt
|
And once you understand what they care about, you can talk to them about what you care about.
|
E quando perceberem aquilo que valorizam, podem falar do que vocês valorizam.
|
en-pt
|
You can tell them about you.
|
Puede contarles sobre Uds.
|
en-es
|
Now, when you do this, don't get too deep into the weeds, or you'll lose them.
|
Ahora, cuando hagan eso, no profundicen mucho en los trapos sucios o los perderán.
|
en-es
|
It's a lot like when I sit down with guys in finance, right, and I say, you know, "How's work?"
|
É como quando me sento com caras das finanças e digo: "Como vai o trabalho?"
|
en-pt-br
|
I'm looking for, like, a thumbs up, thumbs down.
|
我其实想要的, 仅仅是简单的肯定或否定,
|
en-zh-cn
|
But what I get sometimes is a long description of how the markets are trending, and my brain leaves my body and starts to think about what time my dry cleaner closes.
|
Mais j'obtiens parfois une longue description de la tendance des marchés et mon cerveau quitte mon corps et commence à réfléchir à quand ferme le pressing.
|
en-fr
|
(Laughter) Like, I don't have capacity for that.
|
(笑声) 我就是听不下去。
|
en-zh-cn
|
And they don't have capacity for that level detail of our work.
|
同樣的,他們也無法承受 我們談我們工作的細節。
|
en-zh-tw
|
If they want it, they'll ask you the questions.
|
如果他們想要知道細節, 他們會問問題。
|
en-zh-tw
|
It's this thing that happens over and over, because -- here's an example.
|
이런 식으로 계속하는 거죠. 예를 들어 볼까요.
|
en-ko
|
I worked with this CEO once, and I was hired to teach him how to talk to human people, like a human person.
|
예전에 한 CEO와 일한 적이 있는데 그는 1:1로 이야기 하는 것처럼 대중들에게 이야기 하는 법을 가르쳐 달라 하더군요.
|
en-ko
|
(Laughter) It was a very difficult job.
|
(笑聲) 那份工作非常困難。
|
en-zh-tw
|
So, he kept getting great donor meetings, and he wasn't closing any gifts.
|
기부자들과 계속 모임을 갖는데 모금이 안 되는 겁니다.
|
en-ko
|
And I could not figure out what the problem was, so finally, I was like, "I'm going to come with you."
|
E eu não conseguia entender o porquê, então disse: "Quer saber?
|
en-pt-br
|
So I went with him to meetings, and what would happen was, he was getting into such detail with the donors that their eyes were glazing over, and then after he was done with his 15-minute pitch, they literally would say -- this happened, like, three times in a row -- "God, that sounds great. Congratulations.
|
Lì ho scoperto che il problema era che si perdeva così tanto nei dettagli che la gente faceva finta di ascoltarlo per quindici minuti, poi gli diceva, ed è successo tre volte di fila, "Wow, è meraviglioso.
|
en-it
|
Keep up the good work."
|
Continue trabalhando bem assim".
|
en-pt-br
|
And that was the meeting, which was obviously not the outcome we were looking for.
|
E a reunião, obviamente, não resultava naquilo que estávamos esperando.
|
en-pt-br
|
So, he couldn't understand what I was trying to say to him, that I finally, in an act of sheer desperation, was like ...
|
Il ne pouvait pas comprendre ce que j'essayais de lui dire alors finalement, par désespoir ultime, j'ai dit :
|
en-fr
|
"You know what I love?
|
"Sabe o que eu adoro?
|
en-pt
|
I love NASA.
|
Me encanta la NASA.
|
en-es
|
I think it is unbelievably amazing we have figured out how to get a person to the Moon.
|
讓我覺得真的很了不起的是, 我們竟然想出辦法把人送上月球。
|
en-zh-tw
|
I think it's awesome.
|
我觉得那真是厉害。
|
en-zh-cn
|
I think the idea of getting someone to the Moon, and they walk on the Moon, and I love rocket ships.
|
A ideia de levar pessoas à Lua, e de que elas andaram por lá, e adoro foguetes.
|
en-pt-br
|
I love rocket ships, rocket ships are amazing.
|
Me encantan los cohetes espaciales, los cohetes son increíbles.
|
en-es
|
But if you start to tell me about the rocket ship, and how it gets to the Moon, and the math and the science equations, on how the rocket ship gets to the Moon, I promise you, I will hang myself with my own hair."
|
"Mas se me começar a falar dos foguetões, "e como eles chegam à lua, "e a matemática e as equações científicas, "e como o foguetão chega à lua, "juro, vou-me enforcar no meu próprio cabelo."
|
en-pt
|
(Laughter) I was like, "That is not how you tell people about your work.
|
(Risos) Eu disse: "Não é assim que você fala sobre o seu trabalho com as pessoas.
|
en-pt-br
|
What is the need?"
|
有什么必要啊?”
|
en-zh-cn
|
Like, what's the point, right?
|
Come riesci a dare alla gente
|
en-it
|
How do you address the need, why are you better at it than anybody else?
|
¿Cómo abordas la necesidad, por qué eres mejor que cualquier otro?
|
en-es
|
And what can you do to make it about them?
|
O que fazer pra que tenha a ver com eles?
|
en-pt-br
|
How can they help you get to the Moon?
|
他们怎样才能帮你到达月球?
|
en-zh-cn
|
That's the good stuff.
|
那才是好東西。
|
en-zh-tw
|
If you're able to do that, you're probably ready to make the ask.
|
如果你能做到那一點, 你可能就準備好提出請求了。
|
en-zh-tw
|
Now, I don't expect everyone to be super excited to ask people for money.
|
我并不期望 大家都对找别人要钱 感到超级激动,
|
en-zh-cn
|
That's why development is an actual profession and not an awkward hobby.
|
É por isso que o desenvolvimento é uma profissão e não um passatempo estranho.
|
en-pt
|
(Laughter) Naturally great fundraisers love people, they can and will talk to anyone, they can find common ground with anyone, they're your friends that talk to people in the elevator or at the grocery store.
|
(笑聲) 當然,很棒的募款者都喜歡人, 他們能/會與任何人交談, 他們能和任何人找到共通點, 他們是你的朋友,他們會在 電梯裡或者雜貨店中與人交談。
|
en-zh-tw
|
They believe in the work required to both build relationships and keep them.
|
Creen en el trabajo que requiere tanto construir relaciones como mantenerlas.
|
en-es
|
And they naturally have a high tolerance for rejection.
|
Ils ont naturellement une tolérance élevée face au rejet.
|
en-fr
|
But I don't expect everyone to be a natural, and you don't have to be a natural to raise money.
|
전 모든 사람이 기금 모금에 타고 났다고는 생각하지 않고, 그리고 타고 날 필요도 없습니다.
|
en-ko
|
You just have to respect the people and the process, and do the work.
|
Você precisa apenas respeitar as pessoas e o processo, e fazer o trabalho.
|
en-pt-br
|
Will you reconcile your baggage?
|
Você vai se apaziguar com sua bagagem?
|
en-pt-br
|
Will you commit to build relationships?
|
Vous engagerez-vous à établir des relations ?
|
en-fr
|
If you will, you're ready to make the ask.
|
如果你会,你已经准备好开口询问了。
|
en-zh-cn
|
And the ask is oftentimes as simple as using the phrase "Would you consider?"
|
요청은 주로 아주 간단한 말을 사용합니다. "생각해 보시겠어요?"
|
en-ko
|
Would you consider becoming a monthly donor?
|
"Considera l'idea di donare mensilmente?"
|
en-it
|
Would you consider increasing your support to 100 dollars?
|
"Quer considerar aumentar o seu apoio para 100 dólares?"
|
en-pt
|
Would you consider investing in our work at the one-million-dollar level?
|
100만달러 정도 투자를 고려해 보시겠어요?
|
en-ko
|
"Would you consider" does a couple of awesome things.
|
"Você consideraria" cria possibilidades incríveis.
|
en-pt-br
|
One, it gives the donor an easy way out.
|
第一,它给了捐助者一个台阶下。
|
en-zh-cn
|
Like, they can say "no" without it being "yes-no."
|
他们可以直截了当地说不, 不需要拐弯抹角。
|
en-zh-cn
|
And two, it gives you a second ask.
|
Secondo, apre a un'altra domanda.
|
en-it
|
"Well, what would you consider?"
|
"Allora che cosa considera?"
|
en-it
|
(Laughter) It's good, right?
|
(Risate) Efficace, no?
|
en-it
|
(Laughter) When you do this, remember, you're not asking for yourself.
|
(Risas) Cuando hagan eso, recuerden, no están pidiendo para Uds.
|
en-es
|
You're asking on behalf of all of the people you serve or are touched by your genius.
|
你的发问,代表了你所服务的所有人, 也代表了被你的才华触动的人。
|
en-zh-cn
|
This isn't a personal favor, right?
|
Ce n'est pas une faveur personnelle.
|
en-fr
|
Feel proud of the ask -- it's incredible that you do this work.
|
對要錢感到驕傲—— 做這項工作是很了不起的。
|
en-zh-tw
|
Don't try to be someone you're not, you're going to go to these meetings and think you need to big-shot it.
|
다른 사람이 되려 하지 마세요, 이러한 모임에 참석할 때 여러분은 중요한 사람이 되려 합니다.
|
en-ko
|
Be yourself, authenticity matters, nobody likes a phony.
|
做你自己,真实性很重要。 没人喜欢骗子。
|
en-zh-cn
|
And please, please don't torpedo your own ask.
|
S'il vous plaît, s'il vous plaît, ne torpillez pas votre demande.
|
en-fr
|
What I mean by this is don't walk into the meeting and say -- I had an ED that did this all the time, I stopped inviting him.
|
我的意思是, 不要走進會議,然後說—— 我認識一位老這麼做的執行董事, 我就不再邀請他了。
|
en-zh-tw
|
He'd say, "We're not here today to ask you for money."
|
他會說:「今天我們來這裡 並不是要跟各位要錢。」
|
en-zh-tw
|
(Laughter) Yes, we are!
|
(Risate) Come no!
|
en-it
|
(Laughter) That's exactly, literally, why we're here today.
|
那完全就是我們 今天來這裡的原因。
|
en-zh-tw
|
Don't say, "Whatever you can do to help."
|
"무엇이든 좋습니다." 라고 말하지 마세요.
|
en-ko
|
That is hands down the fastest way to get the smallest possible gift someone thinks they can give you and get away with.
|
그건 분명히 최소의 기부금만을 받는 가장 빠른 방법입니다. 어떤 사람들은 최소의 기부금만으로 충분하다고 생각합니다.
|
en-ko
|
Not kidding.
|
진지한 얘기에요.
|
en-ko
|
And don't take it back.
|
E não reduzam o pedido.
|
en-pt
|
Once you've made the ask -- "Would you consider supporting us at the 10,000-dollar level?
|
Depois de pedirem: " Quer considerar apoiar-nos com 10 000 dólares?
|
en-pt
|
Or the five? Or the two? Or one?
|
아님 오천, 이천, 아님 천이라도?
|
en-ko
|
You know what? Take the year off.
|
¿O de uno? ¿Sabe qué? Tómese el año.
|
en-es
|
You're the best, thanks!"
|
Va benissimo così, grazie!"
|
en-it
|
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