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the wealthy to help in the war against the french were encouraged to give in all their jewelry and it was replaced with replica jewelry made of cast iron here's one gold gab ich eisen the interesting thing is that for years hence the highest status jewelry you could wear in prussia wasn't made of gold or diamonds it was made of cast iron because actually never mind the actual intrinsic value of having gold jewelry this actually had symbolic value badge value it said that your family had made a great sacrifice in the past so the modern equivalent would of course be this
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it involves limited raw materials and that what we add on top is kind of false it's a fake version and there is a reason for some suspicion and uncertainly about it it patently veers toward propaganda however what we do have now is a much more media ecosystem in which to kind of create this kind of value and it's much fairer when i grew up this was basically the media environment of my childhood as translated into food you had a monopoly supplier on the left you have rupert murdoch or the bbc
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in terms of dress denim is perhaps the perfect example of something which replaces material value with symbolic value coca cola a bunch of you may be a load of pinkos and you may not like the coca cola company but it's worth remembering andy warhol's point about coke what warhol said about coke is he said what i really like about coca cola is the president of the united states can't get a better coke than the bum on the corner of the street now that is actually when you think about it we take it for granted it's actually a remarkable achievement to produce something that's that democratic now we basically have to change our views slightly there is a basic view that real value involves making things involves labor it involves engineering it involves limited raw materials
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but so much communication now is that the capacity for actually nudging people for giving them better information b j fogg at the university of stanford makes the point that actually the mobile phone is he's invented the phrase persuasive technologies he believes the mobile phone by being location specific timely and immediate is simply the greatest persuasive technology device ever invented now if we have all these tools at our disposal we simply have to ask the question and thaler and have of how we can use these more intelligently i'll give you one example if you had a large red button of this kind on the wall of your home and every time you pressed it it saved dollars for you put dollars into your pension you would save a lot more
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i'm a little bit confused woman they look like the squares to me they yeah it's all in the appearance but it's kind of like flipping a six or a nine like a six if you flip it over it looks like a nine
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1,054 |
as of the end of last year men had run under four minutes in the mile but like jesse owens sir roger bannister ran on soft cinders that stole far more energy from his legs than the synthetic tracks of today so i consulted experts to find out how much slower it is to run on cinders than synthetic tracks and their consensus that it's one and a half percent slower so if you apply a one and a half percent slowdown conversion to every man who ran his sub four mile on a synthetic track this is what happens only are left if you look at it from that perspective fewer than ten new men per year have joined the sub four mile club since sir roger bannister now is a lot more than one and that's partly because there are many more people training today and they're training more intelligently even college kids are professional in their training compared to sir roger bannister who trained for minutes at a time while he ditched gynecology lectures in med school and that guy who won the olympic marathon in three in a half hours that guy was drinking rat poison and brandy while he ran along the course that was his idea of a performance enhancing drug
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sports where height is prized like basketball the tall athletes got taller in the national basketball association signed a groundbreaking agreement making players partners in the league entitled to shares of ticket revenues and television contracts suddenly anybody who could be an player wanted to be and teams started scouring the globe for the bodies that could help them win championships almost overnight the proportion of men in the who are at least seven feet tall doubled to percent today one in men in the is at least seven feet tall but a seven man is incredibly rare in the general population so rare that if you know an american man between the ages of and who is at least seven feet tall there's a percent chance he's in the right now
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now in some cases the search for bodies that could push athletic performance forward ended up introducing into the competitive world populations of people that weren't previously competing at all like kenyan distance runners we think of kenyans as being great kenyans think of the tribe as being great the make up just percent of the kenyan population but the vast majority of elite runners and they happen on average to have a certain unique physiology legs that are very long and very thin at their extremity and this is because they have their ancestry at very low latitude in a very hot and dry climate and an evolutionary adaptation to that is limbs that are very long and very thin at the extremity for cooling purposes it's the same reason that a radiator has long coils to increase surface area compared to volume to let heat out and because the leg is like a pendulum the longer and thinner it is at the extremity the more energy efficient it is to swing to put running success in perspective consider that american men in history have run faster than two hours and minutes in the marathon that's a four pace thirty two men did that last october
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endurance and ultra endurance sports serve as a great example ultra endurance was once thought to be harmful to human health but now we realize that we have all these traits that are perfect for ultra endurance no body fur and a glut of sweat glands that keep us cool while running narrow waists and long legs compared to our frames large surface area of joints for shock absorption we have an arch in our foot that acts like a spring short toes that are better for pushing off than for grasping tree limbs and when we run we can turn our torso and our shoulders like this while keeping our heads straight our primate cousins can't do that they have to run like this and we have big old butt muscles that keep us upright while running have you ever looked at an butt they have no buns because they don't run upright and as athletes have realized that we're perfectly suited for ultra endurance they've taken on feats that would have been unthinkable before athletes like spanish endurance racer here's running up the
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the olympic motto is faster higher stronger and athletes have fulfilled that motto rapidly the winner of the olympic marathon ran two hours and eight minutes had he been racing against the winner of the olympic marathon he would have won by nearly an hour and a half now we all have this feeling that we're somehow just getting better as a human race inexorably progressing but it's not like we've evolved into a new species in a century
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the winner of the olympic marathon ran two hours and eight minutes had he been racing against the winner of the olympic marathon he would have won by nearly an hour and a half now we all have this feeling that we're somehow just getting better as a human race inexorably progressing but it's not like we've evolved into a new species in a century so what's going on here i want to take a look at what's really behind this march of athletic progress in jesse owens held the world record in the meters had jesse owens been racing last year in the world championships of the meters when jamaican sprinter bolt finished owens would have still had feet to go that's a lot in sprinter land to give you a sense of how much it is i want to share with you a demonstration conceived by sports scientist ross tucker now picture the stadium last year at the world championships of the meters thousands of fans waiting with baited breath to see bolt the fastest man in history popping as the nine fastest men in the world coil themselves into their blocks
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that's a lot in sprinter land to give you a sense of how much it is i want to share with you a demonstration conceived by sports scientist ross tucker now picture the stadium last year at the world championships of the meters thousands of fans waiting with baited breath to see bolt the fastest man in history popping as the nine fastest men in the world coil themselves into their blocks and i want you to pretend that jesse owens is in that race now close your eyes for a second and picture the race bang the gun goes off an american sprinter jumps out to the front bolt starts to catch him bolt passes him and as the runners come to the finish you'll hear a beep as each man crosses the line
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the idea of online dating because it's predicated on an algorithm and that's really just a simple way of saying i've got a problem i'm going to use some data run it through a system and get to a solution so online dating is the second most popular way that people now meet each other but as it turns out algorithms have been around for thousands of years in almost every culture in fact in judaism there were matchmakers a long time ago and though they didn't have an explicit algorithm per se they definitely were running through formulas in their heads like is the girl going to like the boy are the families going to get along what's the rabbi going to say are they going to start having children right away the matchmaker would sort of think through all of this put two people together and that would be the end of it so in my case i thought well will data and an algorithm lead me to my prince charming so i decided to sign on now there was one small catch as i'm signing on to the various dating as it happens i was really really busy but that actually wasn't the biggest problem the biggest problem is that i hate filling out questionnaires of any kind and i certainly don't like questionnaires that are like cosmo quizzes so i just copied and pasted from my
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the descriptive part up top i said that i was an award winning journalist and a future thinker when i was asked about fun activities and my ideal date i said and fluency in japanese i talked a lot about
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and listen i'm a modern woman i am totally down with splitting the bill but then steve the i t guy didn't come back and that was my entire month's rent so needless to say i was not having a good night so i run home i call my mother i call my sister and as i do at the end of each one of these terrible terrible dates i them with the details and they say to me stop complaining
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you're just being too picky so i said fine from here on out i'm only going on dates where i know there's fi and i'm bringing my laptop i'm going to shove it into my bag i'm going to have this email template and i'm going to fill it out and collect information on all these different data points during the date to prove to everybody that empirically these dates really are terrible
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so i started to crunch some numbers and that allowed me to make some correlations so as it turns out for some reason men who drink scotch reference kinky sex immediately
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so i started writing and writing and writing and at the end i had amassed different data points i wanted somebody was jew ish so i was looking for somebody who had the same background and thoughts on our culture but wasn't going to force me to go to every friday and saturday i wanted somebody who worked hard because work for me is extremely important but not too hard for me the hobbies that i have are really just new work projects that i've launched i also wanted somebody who not only wanted two children but was going to have the same attitude toward parenting that i do so somebody who was going to be totally okay with forcing our child to start taking piano lessons at age three and also maybe computer science classes if we could wrangle it so things like that but i also wanted somebody who would go to far flung exotic places like petra jordan i also wanted somebody who would weigh pounds more than me at all times regardless of what i weighed
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so i now have these different data points which to be fair is a lot so what i did was i went through and i prioritized that list i broke it into a top tier and a second tier of points and i ranked everything starting at and going all the way down to and listing things like i was looking for somebody who was really smart who would challenge and stimulate me and balancing that with a second tier and a second set of points these things were also important to me but not necessarily deal breakers
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turns out timing is also really really important just because you have access to somebody's mobile phone number or their instant message account and it's o'clock in the morning and you happen to be awake doesn't mean that that's a good time to communicate with those people the popular women on these online sites spend an average of hours in between each communication and that's what we would normally do in the usual process of courtship and finally there were the photos all of the women who were popular showed some skin they all looked really great which turned out to be in sharp contrast to what i had
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once i had all of this information i was able to create a super profile so it was still me but it was me now for this ecosystem and as it turns out i did a really good job i was the most popular person online
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it's just not the ones that we're being presented with online in fact it's something that you write yourself so whether you're looking for a husband or a wife or you're trying to find your passion or you're trying to start a business all you have to really do is figure out your own framework and play by your own rules and feel free to be as picky as you want well on my wedding day i had a conversation again with my grandmother and she said all right maybe i was wrong it looks like you did come up with a really really great system now your balls they should be fluffy not hard
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so my name is amy webb and a few years ago i found myself at the end of yet another fantastic relationship that came burning down in a spectacular fashion and i thought what's wrong with me i don't understand why this keeps happening so i asked everybody in my life what they thought i turned to my grandmother who always had plenty of advice and she said stop being so picky you've got to date around
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if my strategy was to least expect my way into true love then the variable that i had to deal with was serendipity in short i was trying to figure out what's the probability of my finding mr right well at the time i was living in the city of philadelphia and it's a big city and i figured in this entire place there are lots of possibilities so again i started doing some math population of philadelphia it has million people i figure about half of that are men so that takes the number down to
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i figure about half of that are men so that takes the number down to i'm looking for a guy between the ages of and which was only four percent of the population so now i'm dealing with the possibility of men i was looking for somebody who was jewish because i am and that was important to me that's only percent of the population i figure i'm attracted to maybe one out of of those men and there was no way i was going to deal with somebody who was an avid golfer so that basically meant there were men for me that i could possibly date in the entire city of philadelphia in the meantime my very large jewish family was already all married and well on their way to having lots and lots of children and i felt like i was under tremendous peer pressure to get my life going already so i have two possible strategies at this point i'm sort of figuring out
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so obviously this was not the best way to put my most sexy foot forward but the real failure was that there were plenty of men for me to date these algorithms had a sea full of men that wanted to take me out on lots of dates what turned out to be truly awful dates there was this guy steve the i t guy the algorithm matched us up because we share a love of gadgets we share a love of math and data and music and so i agreed to go out with him
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so steve the i t guy invited me out to one of philadelphia's white extremely expensive restaurants and we went in and right off the bat our conversation really wasn't taking flight but he was ordering a lot of food in fact he didn't even bother looking at the menu he was ordering multiple appetizers multiple for me as well and suddenly there are piles and piles of food on our table also lots and lots of bottles of wine so we're nearing the end of our conversation and the end of dinner and i've decided steve the i t guy and i are really just not meant for each other but we'll part ways as friends when he gets up to go to the bathroom and in the meantime the bill comes to our table
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there were just bad for me and as it happens the algorithms that were setting us up they weren't bad either these algorithms were doing exactly what they were designed to do which was to take our user generated information in my case my and match it up with other people's information see the real problem here is that while the algorithms work just fine you and i don't when confronted with blank windows where we're supposed to input our information online very few of us have the ability to be totally and brutally honest with ourselves the other problem is that these are asking us questions like are you a dog person or a cat person do you like horror films or romance films i'm not looking for a pen pal i'm looking for a husband right so there's a certain amount of in that data so i said fine i've got a new plan
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as it turns out this worked pretty well so i go back online now i found who's incredibly good looking incredibly well spoken he had hiked mt fuji he had walked along the great wall he likes to travel as long as it doesn't involve a cruise ship and i thought i've done it i've cracked the code i have just found the jewish prince charming of my family's dreams there was only one problem he didn't like me back and i guess the one variable that i haven't considered is the competition
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you could be swimming right on top of them and not see the they would blend right into the algae which would also fluoresce red but they've got great vision and they go through this long mating ritual and perhaps they're using it in that effect but things got pretty edgy when we found green in the because are in the class which includes sharks so i'm like a coral biologist somebody's got to go down and check to see if the sharks are fluorescent and there i am
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thinking about i wanted to know how deep does it go does this go all the way to the bottom of the ocean so we started using submarines and we equipped them with special blue lights on the front here and we dropped down and we noticed one important thing that as we get down to meters it drops off there's no marine life down there below meters almost nothing it's just darkness so it's mainly a shallow phenomenon and below meters we encountered the zone where nine out of animals are actually making their own lights and flashing and blinking as i try to get deeper this is slapping on a one person submarine suit some people call this my jacques cousteau meets woody allen moment
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i'm a marine biologist and an explorer photographer with national geographic but i want to share a secret this image is totally incorrect totally incorrect i see a couple of people crying in the back that i've blown their idea of mermaids all right the mermaid is indeed real but anyone who's gone on a dive will know that the ocean looks more like this it's because the ocean is this massive filter and as soon as you start going underwater you're going to lose your colors and it's going to get dark and blue very quickly but we're humans we're terrestrial mammals
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and looking at it the other way what we've been finding is that instead of bringing color underwater with us that we've been looking at the blue ocean and it's a crucible of blue and these animals living there for millions of years have been evolving all sorts of ways to take in that blue light and give off other colors and here's just a little sample of what this secret world looks like it's like an underwater light show again what we're seeing here is blue light hitting this image these animals are absorbing the blue light and immediately transforming this light so if you think about it the ocean is percent of the planet and blue light can extend down to almost a meters as we go down underwater after about meters all the red is gone
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now to bring that home i thought i'd invent a little game we don't really have to play it we can just think about it here it's the styrofoam and chocolate game imagine that when we got on this boat we were all given two styrofoam peanuts can't do much with them put them in your pocket suppose the rules are every time you offer somebody a drink you give them the drink and you give them your styrofoam peanuts too what'll happen is that the styrofoam peanuts will start moving through our society here and they will accumulate in the people
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it can be a very complicated thing the ocean and it can be a very complicated thing what human health is and bringing those two together might seem a very daunting task but what i'm going to try to say is that even in that complexity there's some simple themes that i think if we understand we can really move forward and those simple themes aren't really themes about the complex science of what's going on but things that we all pretty well know and i'm going to start with this one if momma ain't happy ain't nobody happy we know that right we've experienced that
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because this is my first time at ted i've decided to bring along an old friend to help break the ice a bit yes that's right this is barbie she's years old and she's looking as young as ever
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it turns out that pay transparency sharing salaries openly across a company makes for a better workplace for both the employee and for the organization when people don't know how their pay compares to their they're more likely to feel underpaid and maybe even discriminated against do you want to work at a place that tolerates the idea that you feel underpaid or discriminated against but keeping salaries secret does exactly that and it's a practice as old as it is common despite the fact that in the united states the law protects an employee's right to discuss their pay in one famous example from decades ago the management of vanity fair magazine actually circulated a memo entitled forbidding discussion among employees of salary received forbidding discussion among employees of salary received now that memo didn't sit well with everybody new york literary figures dorothy parker robert benchley and robert sherwood all writers in the algonquin round table decided to stand up for transparency and showed up for work the next day with their salary written on signs hanging from their neck
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at work how much do you think the person sitting in the cubicle or the desk next to you gets paid do you know should you know notice it's a little uncomfortable for me to even ask you those questions but admit it you kind of want to know most of us are uncomfortable with the idea of broadcasting our salary
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so what i'd like to do today is tell you a little bit about myself because i'd like to put in context what i'm going to tell you and i think you will see why the two greatest passions in my life today are children and education and once i put that in context i'd like to tell you a little bit about technology why i believe technology is a tremendous enabler a very powerful tool to help address some of these challenges then about the initiative that chris mentioned that we decided to launch at that we call and then i'll come back to the beginning and tell you a little bit more hopefully convince you that i believe that in today's world it is really important for business leaders not only to have an idea of what their business is all about but to have a passion for something that is meaningful so with that in mind first of all let me tell you i'm one of five children i'm the oldest the other four are women so i grew up in a family of women i learned a lot about how to deal with that part of the world
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well one of the things that is really critical to try to distill from that experience is that in addition to that people ask me and say well how did your parents treat you when you were a child and i always said that they were really tough on me and not tough in the sense that most people think of where your parents yell at you or hit you or whatever they were tough in the sense that as i grew up both my mother and father would always say to me it's really important that you always remember two things first of all when you go to bed at night you've got to look back on the day and make sure that you felt the day was a day which you contributed something and that you did everything you could to do it the best way you could and the second thing they said and we trust you that no matter where you are or where you go you will always do the right thing now i don't know how many of you have ever done that with your kids but if you do please trust me it's the most pressure you can put on a child to say we trust you that you will always do the right thing
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you know one of the things that i'd like to say upfront is that i'm really here by accident and what i mean not at ted that i'm at this point in my life truly my set of circumstances i would truly consider an accident but what i'd like to talk to you about today is perhaps a way in which we could use technology to make those accidents happen often because i really think when i look back at how i actually ended up in this accident technology played a big role in that so what i'd like to do today is tell you a little bit about myself because i'd like to put in context what i'm going to tell you and i think you will see why the two greatest passions in my life today are children and education
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but i was fortunate to be able to have one and so were my four sisters that kind of tells you a little bit of an idea of the emphasis that my parents placed on education my parents were fanatics about learning and i'll come back to that a little bit later but one of the things that exposed me early to learning and a tremendous curiosity that was instilled in me as a child was through a technology which is on the screen is a my father found that in a junkyard and was able to repair it and make it work and somehow to this day i frankly don't know how he was so aware of what was going on in the world but by inviting me to sit down with him when i was only a few years old and playing records in this by mozart and he would tell me how mozart was the most romantic of all the classic composers ever and how claire de which was one of his favorites was a real exposure to me to classical music
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now something like this whether we can read it or not needs to be really really clear is it this is a rather recent example of urban clarity that i just love mainly because i'm always late and i am always in a hurry so when these meters started showing up a couple of years ago on street corners i was thrilled because now i finally knew how many seconds i had to get across the street before i got run over by a car six i can do that
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this is a way to use a more familiar kind of mystery what does this mean this is what it means make it look like something else the visual vernacular is the way we are used to seeing a certain thing applied to something else so that we see it in a different way this is an approach i wanted to take to a book of essays by david that had this title at the time all the beauty you will ever need now the challenge here was that this title actually means nothing it's not connected to any of the essays in the book it came to the author's boyfriend in a dream thank you very much so so usually i am creating a design that is in some way based on the text but this is all the text there is
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by mary roach mary roach is an amazing writer who takes potentially mundane scientific subjects and makes them not mundane at all she makes them really fun so in this particular case it's about the human digestive system so i'm trying to figure out what is the cover of this book going to be this is a self portrait
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but i also started thinking here's our introduction right into the human digestive system but i think what we can all agree on is that actual photographs of human mouths at least based on this are off putting
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this is what i call mystery i go down into the subway i take the subway a lot and this piece of paper is taped to a girder right and now i'm thinking uh oh and the train's about to come and i'm trying to figure out what this means and thanks a lot part of the problem here is that they've compartmentalized the information in a way they think is helpful and frankly i don't think it is at all so this is mystery we do not need what we need is useful clarity so just for fun i redesigned this this is using all the same elements thank you i am still waiting for a call from the
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right and now i'm thinking uh oh and the train's about to come and i'm trying to figure out what this means and thanks a lot part of the problem here is that they've compartmentalized the information in a way they think is helpful and frankly i don't think it is at all so this is mystery we do not need what we need is useful clarity so just for fun i redesigned this this is using all the same elements thank you i am still waiting for a call from the you know i'm actually not even using more colors than they use they just didn't even bother to make the and the green those idiots
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blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah so what the hell was that well you don't know because you couldn't understand it it wasn't clear
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clarity or mystery i'm balancing these two things in my daily work as a graphic designer as well as my daily life as a new yorker every day and there are two elements that absolutely fascinate me here's an example now how many people know what this is okay
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now how many people know what this is okay now how many people know what this is okay thanks to two more deft strokes by the genius charles m schulz we now have seven deft strokes that in and of themselves create an entire emotional life one that has enthralled hundreds of millions of fans for over years this is actually a cover of a book that i designed about the work of schulz and his art which will be coming out this fall and that is the entire cover there is no other information or visual information on the front and the name of the book is only what's necessary so this is sort of symbolic about the decisions i have to make every day about the design that i'm perceiving and the design i'm creating so clarity clarity gets to the point
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so let's look at the yin to the clarity yang and that is mystery mystery is a lot more complicated by its very definition mystery demands to be and when it's done right we really really want to when should you be mysterious in world war the germans really really wanted to decode this and they couldn't here's an example of a design that i've done recently for a novel by murakami who i've done design work for for over years now and this is a novel about a young man who has four dear friends who all of a sudden after their freshman year of college completely cut him off with no explanation and he is devastated
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essays by david rakoff david rakoff was a wonderful writer and he called his first book fraud because he was getting sent on assignments by magazines to do things that he was not equipped to do so he was this skinny little urban guy and magazine would send him down the colorado river whitewater rafting to see if he would survive and then he would write about it and he felt that he was a fraud and that he was misrepresenting himself and so i wanted the cover of this book to also misrepresent itself and then somehow show a reader reacting to it this led me to graffiti
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a novel by james ellroy okay james ellroy amazing crime writer a good friend i've worked with him for many years he is probably best known as the author of the black dahlia and l a confidential his most recent novel was called this which is a very mysterious name that i'm sure a lot of people know what it means but a lot of people don't and it's a story about a japanese american detective in los angeles in investigating a murder and then pearl harbor happens and as if his life wasn't difficult enough now the race relations have really ratcheted up and then the japanese american internment camps are quickly created and there's lots of tension and horrible stuff as he's still trying to solve this murder
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they started in so there are million in nigeria that play you know and these it's a cd basically it's a compact disc so on the streets are film casts you can be in a lagos traffic jam and you can buy a movie or some bananas or some water yes
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and it's an african story it is a story of hope resilience and glamour there was hollywood then came today we have the third largest film industry in the world
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what we see here is a mother in india and she's speaking which is a newly discovered language and she's talking to her baby what this mother and the people who speak in the world understands is that to preserve this language they need to speak it to the babies and therein lies a critical puzzle why is it that you can't preserve a language by speaking to you and i to the adults well it's got to do with your brain what we see here is that language has a critical period for learning the way to read this slide is to look at your age on the horizontal axis
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i want you to take a look at this baby what you're drawn to are her eyes and the skin you love to touch but today i'm going to talk to you about something you can't see what's going on up in that little brain of hers the modern tools of neuroscience are demonstrating to us that what's going on up there is nothing short of rocket science and what we're learning is going to shed some light on what the romantic writers and poets described as the celestial openness of the child's mind
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june i landed for the first time in rome italy i wasn't there to sightsee i was there to solve world hunger
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that's right i was a old student armed with a prototype tool developed back at my university and i was going to help the world food programme fix hunger so i strode into the headquarters building and my eyes scanned the row of un flags and i smiled as i thought to myself the engineer is here
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tell me the food that you've purchased tell me where it's going and when it needs to be there and i'm going to tell you the shortest fastest cheapest best set of to take for the food we're going to save money we're going to avoid delays and disruptions and bottom line we're going to save lives you're welcome
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i thought it was going to take months ok maybe even this is not quite how it panned out just a couple of months into the project my french boss he told me you know mallory it's a good idea but the data you need for your algorithms is not there it's the right idea but at the wrong time and the right idea at the wrong time is the wrong idea
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now for me what i find exciting about data philanthropy donating data donating decision scientists and donating technology it's what it means for young professionals like me who are choosing to work at companies studies show that the next generation of the workforce care about having their work make a bigger impact we want to make a difference and so through data philanthropy companies can actually help engage and retain their decision scientists and that's a big deal for a profession that's in high demand data philanthropy makes good business sense and it also can help revolutionize the humanitarian world if we coordinated the planning and logistics across all of the major facets of a humanitarian operation we could feed clothe and shelter hundreds of thousands more people and companies need to step up and play the role that i know they can in bringing about this revolution you've probably heard of the saying food for thought well this is literally thought for food it finally is the right idea at the right time
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project over i was crushed when i look back now on that first summer in rome and i see how much has changed over the past six years it is an absolute transformation it's a coming of age for bringing data into the humanitarian world it's exciting it's inspiring
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my experiences back in rome prove using data you can save lives ok not that first attempt but eventually we got there let me paint the picture for you imagine that you have to plan breakfast lunch and dinner for people and you only have a certain budget to do it say million dollars per month well what should you do what's the best way to handle it should you buy rice wheat oil how much it sounds simple it's not you have possible foods and you have to pick five of them that's already over different combinations
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you have possible foods and you have to pick five of them that's already over different combinations then for each food that you pick you need to decide how much you'll buy where you're going to get it from where you're going to store it how long it's going to take to get there you need to look at all of the different transportation as well and that's already over million options if you considered each option for a single second that would take you over years to get through million options so we created a tool that allowed to weed through all million options in just a matter of days it turned out to be incredibly successful
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so we created a tool that allowed to weed through all million options in just a matter of days it turned out to be incredibly successful in an operation in iraq we saved percent of the costs and this meant that you had the ability to feed an additional people it's all thanks to the use of data and modeling complex systems but we didn't do it alone the unit that i worked with in rome they were unique they believed in collaboration they brought in the academic world they brought in companies
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they believed in collaboration they brought in the academic world they brought in companies and if we really want to make big changes in big problems like world hunger we need everybody to the table we need the data people from humanitarian organizations leading the way and orchestrating just the right types of engagements with academics with governments and there's one group that's not being leveraged in the way that it should be did you guess it companies companies have a major role to play in fixing the big problems in our world i've been in the private sector for two years now
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unhappy with both options i did the only thing that made sense to me i made a physical version of bird that could never be taken off the app store
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and then more of them got into it and they became more interested in the project so i started looking for more creative ways to introduce technology to students what i found was that most technology kits available in school look a little intimidating they're all made of plastic parts that you can't customize on top of that they're all very expensive costing hundreds of dollars per kit so that's certainly not very affordable for most classroom budgets since i didn't find anything i decided to make something on my own i started with paper and fabric after all we all played with those since we were kids and they are also pretty cheap and can be found anywhere around the house
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i started with paper and fabric after all we all played with those since we were kids and they are also pretty cheap and can be found anywhere around the house and i a project where students can create a light up creature using fabric and eyes they were all helping each other in classrooms and were laughing and discussing the project and most importantly they were able to insert their own creativity into the project so because of the success of this project i continued to create more engineering projects to challenge my students and i also started to take these workshops outside of school and into the community and something really interesting happened i noticed a lot of people from very diverse backgrounds started coming to our workshops
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this statistic might look familiar if you walked into a high school robotics club or a college engineering class now there's a wide variety of problems that contribute to the lack of diversity in the technology force perhaps one solution could be to introduce technology to students through creative projects
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but the other thing is that maybe we could seduce people into stuff that was a little more technical maybe a little bit more scientific maybe a little bit more chef y than they otherwise would have because with that beautiful photo maybe i can also package this little box here that talks about how steaming and boiling actually take different amounts of time steaming ought to be faster it turns out it isn't because of something called film condensation and this explains that well that first cutaway picture worked so we said okay let's do some more so here's another one we discovered why are the shape they are this shaped wok doesn't work very well this caught fire three times but we had a philosophy which is it only has to look good for a thousandth of a second
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now you might wonder how do we make these most people assume we use and the answer is no not really we use a machine shop and it turns out the best way to cut things in half is to actually cut them in half so we have two halves of one of the best kitchens in the world
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i went to chef school in france and there is a way the world both envisions food the way the world writes about food and learns about food and it's largely what you would find in these books
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and there is a way the world both envisions food the way the world writes about food and learns about food and it's largely what you would find in these books and it's a wonderful thing but there's some things that have been going on since this idea of food was established in the last years people have realized that science has a tremendous amount to do with food in fact understanding why cooking works requires knowing the science of cooking some of the chemistry some of the physics and so forth but that's not in any of those books there's also a tremendous number of techniques that chefs have developed some about new aesthetics new approaches to food there's a chef in spain named ferran adria
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so i'm going to show you how to create one with a remote now this requires another piece of hardware which is this infrared pen you can probably make this yourself for about five dollars with a quick trip to the radio shack it's got a battery a button and an infrared led you guys can't see it but it turns on whenever i push the button now what this means is that if i run this piece of software the camera sees the infrared dot and i can register the location of the camera pixels to the projector pixels and now this is like an interactive surface so for about of hardware you can have your own this is adobe thank you
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for the second demo i have this remote that's actually next to the tv so it's pointing away from the display rather than pointing at the display and why this is interesting is that if you put on say a pair of safety glasses that have two infrared dots in them they are going to give the computer an approximation of your head location and why this is interesting is i have this sort of application running on the computer monitor which has a room with some targets floating in it and you can see that it looks like a room kind of like a video game it sort of looks but for the most part the image looks pretty flat and bound to the surface of the screen but if we turn on head tracking the computer can change the image that's on the screen and make it respond to the head movements so let's switch back to that
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so as researchers something that we often do is use immense resources to achieve certain capabilities or achieve certain goals and this is essential to the progress of science or exploration of what is possible but it creates this unfortunate situation where a tiny tiny fraction of the world can actually participate in this exploration or can benefit from that technology something that motivates me and gets me really excited about my research is when i see simple opportunities to drastically change that distribution and make the technology accessible to a much wider percentage of the population i'm going to show you two videos that have gotten a lot of attention that i think embody this philosophy and they actually use the nintendo remote
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i'm going to show you two videos that have gotten a lot of attention that i think embody this philosophy and they actually use the nintendo remote for those of you who aren't familiar with this device it's a video game controller and it's mostly advertised for its motion sensing capabilities so you can swing a tennis racket or hit a baseball bat but what actually interests me a lot more is the fact that in the tip of each controller is a relatively high performing infrared camera and i'm going to show you two demos of why this is useful so here i have my computer set up with the projector and i have a remote sitting on top of it and for example if you're in a school that doesn't have a lot money probably a lot of schools or if you're in an office environment and you want an interactive normally these cost about two to three thousand dollars so i'm going to show you how to create one with a remote
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after a few years they had several newspapers in central and eastern europe they were run by an inexperienced staff with no visual culture no budgets for visuals in many places there were not even art directors i decided to be to work for them as an art director before i was an architect and my grandmother asked me once what are you doing for a living i said i'm designing newspapers what there's nothing to design there it's just boring letters and she was right
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i thought these guys took some creepy run down entertainment and put it to the highest possible level of performance art i thought oh my god maybe i can do the same with these boring newspapers and i did
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so what's image got do with it and i must say i think is trying to send a lot of subliminal messages because i'm going to keep harping on some of the issues that have come up but i'm going to try and do something different and try and just close the loop with some of my personal stories and try and put a face to a lot of the issues that we've been talking about so africa is a complex continent full of contradictions as you can see we're not the only ones
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we can't whine and complain the west is doing this what are we doing where are the rest of the swahili speakers why are we not generating our own content you know it's not enough to complain we need to act reuters now integrates african into their coverage of africa so that's a start and we've heard of all their other initiatives the cheetah generation the aid approach you know is flawed and after all the hoopla of live we're still not anywhere in the picture no you're not
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you know it's amazing i mean we need a whole conference just devoted to telling the good stories about the continent just think about that you know and this is typically what we've been talking about the role that the media plays in focusing just on the negative stuff now why is that a problem a typical disaster story disease corruption poverty and some of you might be standing here thinking saying ok you know ory you're harvard educated and all you privileged people come here saying the poor people let's focus on business and the markets and whatever and they're all there's the percent of africans who really need help and i want to tell you that this is my story ok and it's the story of many of the africans who are here we start with poverty
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they adopted a very interesting approach to education which was they were going to take me to a school that they can barely afford so they took me to a private catholic elementary school which set the foundation for what ended up being my career and what happened was because they could afford it sometimes sometimes not i got kicked out pretty much every term you know someone would come in with a list of the people who haven't paid school fees and when they started getting pretty strict you had to leave until your school fees could be paid and i remember thinking i mean why don't these guys just take me to a cheap school because you know as a kid you're embarrassed and you're sensitive and everyone knows you guys don't have money but they kept at it and i now understand why they did what they did
| 0 |
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i experienced a bit of what it must have been like to be alice in wonderland penn state asked me a communications teacher to teach a communications class for engineering students and i was scared
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need great communication from our scientists and engineers in order to change the world our scientists and engineers are the ones that are tackling our grandest challenges from energy to environment to health care among others and if we don't know about it and understand it then the work isn't done and i believe it's our responsibility as non scientists to have these interactions but these great conversations can't occur if our scientists and engineers don't invite us in to see their wonderland so scientists and engineers please talk nerdy to us i want to share a few keys on how you can do that to make sure that we can see that your science is sexy and that your engineering is engaging first question to answer for us so what tell us why your science is relevant to us don't just tell me that you study but tell me that you study which is the mesh like structure of our bones because it's important to understanding and treating osteoporosis
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africa in the they were sent down to find if there was any opportunity for selling shoes and they wrote telegrams back to manchester and one of them wrote situation hopeless they don't wear shoes and the other one wrote glorious opportunity they don't have any shoes yet
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now there's a similar situation in the classical music world because there are some people who think that classical music is dying and there are some of us who think you ain't seen nothing yet and rather than go into statistics and trends and tell you about all the orchestras that are closing and the record companies that are folding i thought we should do an experiment tonight actually it's not really an experiment because i know the outcome
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before we start i need to do two things one is i want to remind you of what a seven child sounds like when he plays the piano maybe you have this child at home he sounds something like this i see some of you recognize this child now if he practices for a year and takes lessons he's now eight and he sounds like this he practices for another year and takes lessons he's nine then he practices for another year and takes lessons now he's at that point they usually give up
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now if you'd waited for one more year you would have heard this now what happened was not maybe what you thought which is he suddenly became passionate engaged involved got a new teacher he hit puberty or whatever it is what actually happened was the impulses were reduced you see the first time he was playing with an impulse on every note and the second with an impulse every other note you can see it by looking at my head
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the nine put an impulse on every four notes the old on every eight notes and the old one impulse on the whole phrase i don't know how we got into this position
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i was working with this young pianist and said the trouble with you is you're a two buttock player you should be a one buttock player i moved his body while he was playing and suddenly the music took off it took flight the audience gasped when they heard the difference then i got a letter from this gentleman he said i was so moved i went back and i transformed my entire company into a one buttock company
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there are people i believe my estimation is that probably of you are absolutely passionate about classical music you adore classical music your fm is always on that classical dial you have cds in your car and you go to the symphony your children are playing instruments you can't imagine your life without classical music that's the first group quite small then there's another bigger group the people who don't mind classical music
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know you've come home from a long day and you take a glass of wine and you put your feet up a little vivaldi in the background doesn't do any harm that's the second group now comes the third group people who never listen to classical music it's just simply not part of your life you might hear it like second hand smoke at the airport
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and maybe a little bit of a march from aida when you come into the hall but otherwise you never hear it that's probably the largest group and then there's a very small group these are the people who think they're tone deaf amazing number of people think they're tone deaf actually i hear a lot my husband is tone deaf
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it doesn't work for me to go on with this thing with such a wide gulf between those who understand love and are passionate about classical music and those who have no relationship to it at all the tone deaf people they're no longer here but even between those three categories it's too wide a gulf so i'm not going to go on until every single person in this room downstairs and in aspen and everybody else looking will come to love and understand classical music so that's what we're going to do now you notice that there is not the slightest doubt in my mind that this is going to work if you look at my face right it's one of the characteristics of a leader that he not doubt for one moment the capacity of the people he's leading to realize whatever he's dreaming imagine if martin luther king had said i have a dream of course i'm not sure they'll be up to it
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it can be the other buttock you know a gentleman was once watching a presentation i was doing when i was working with a young pianist he was the president of a corporation in ohio i was working with this young pianist and said the trouble with you is you're a two buttock player
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if you were tone deaf you couldn't change the gears on your car in a stick shift car you couldn't tell the difference between somebody from texas and somebody from rome and the telephone the telephone
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